• Establish, lead, and coordinate product vision trends in alignment with the Kmart brand identity across RBU’s, including Kidswear Apparel, Toys & Nursery, Family Entertaining, and F.E.B (Food, Events & Beauty).• Manage a multi-million dollar portfolio, along with a team of 11 designers, including junior designers, designers, and senior designers based in Melbourne, plus graphic designers based in India.• Motivate a high-performance team while fostering a culture of excellence across multiple locations.• Lead the continuous enhancement of processes and functions to drive operational efficiency and effectiveness.• Influence and articulate persuasive reasons for the "value add" on-trend products to be procured extensively, aligning with Kmart's growth strategy.• Define objectives and strategies to collaborate with Merchandise Buying Teams to meet the needs of the target customer in alignment with the business strategy.• Collaborate with Merchandise to develop new products and merchandise ranges that cater to customer needs while reflecting the distinctive Kmart brand identity.• Establish, lead, and coordinate product vision trends within the Apparel/GM sector.• Guide and consolidate Senior Designers' in-depth exploration of cohesive trend directions for the business.• Identify, interpret, and implement trends from global markets to enhance design and drive sales in alignment with the Kmart brand identity.• Visualize and communicate the seasonal direction effectively to internal and external stakeholders.• Deliver trend forecasts compellingly to target audiences, supported by evidence and insights.

• Oversaw and supported the delivery of design projects, with a comprehensive understanding of the end-to-end design process• Efficiently allocated studio time and resources within budget constraints• Clearly communicated project requirements to the design team to ensure alignment with the brief• Collaborated on creative briefs, reviewing, and providing feedback on designs to maintain quality standards• Established deadlines, project goals and workflows to streamline production and ensure timely delivery• Implemented systems and processes to enhance studio operations and promote transparency• Brainstormed and created ideas with internal design teams with cross-functional collaboration to ensure cohesive message and visual style• Coordinated with stakeholders to manage multiple projects simultaneously under tight deadlines, communicating project updates regularly throughout each phase of production• Established brand guidelines to create consistent visual and brand identity

• Led a dynamic creative studio with enthusiasm, passion, and drive to inspire and motivate the team, fostering a culture of positivity and energy• Identified and addressed training, mentoring, and development needs to cultivate creative talent• Developed a robust pipeline of creative projects focused on driving innovative product development to enhance brand awareness and exceed expectations• Championed creative excellence to maintain market leadership, driving innovation and on trend design solutions• Managed workflow planning and scheduling in alignment with business requirements, leveraging resources to ensure timely delivery of designs• Collaborated with the head of creative to establish and execute the studio's creative strategy, supporting the overall creative vision• Balanced creative ingenuity with commercial acumen to deliver a diverse range of styles that align with the target market• Oversaw the operational budget for the creative studio, ensuring efficient allocation of resources• Proactively identified and recruited emerging talent from colleges, universities, and creative platforms to enrich the creative team and drive innovation