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- A self-driven, strategic marketing leader with over 15 years experience across the full marketing mix in the telecommunications and financial services industries. - Proven capability in developing and delivering outstanding customer acquisition and retention campaigns across brand, product, communications and DM that exceed targets.- Skilled at managing key stakeholders across all levels and teams of marketing professionals to exceed expectations.Specialties: Marketing - Brand management - Strategic planning - MarComms - Campaign implementation and analysis - Project management - Direct mail - Customer journey - Budget management - Copy writing.
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Marketing ManagerCommonwealth BankSydney, Nsw, Au
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Senior Marketing SpecialistTelstra Jul 2015 - Present -
Marketing SpecialistTelstra Mar 2012 - Jul 2015Sydney, Australia
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Marketing SpecialistBt Financial Group Apr 2011 - Oct 2011Sydney, Australia- Working on a short term contract, supported the wealth marketing team to deliver the marketing plan. - Responsibilities included producing marketing collateral for financial planning, implementing and analysing results of customer acquisition campaign for Private Clients and implementing staff wealth engagement campaign. -
Senior Marketing ExecutiveBgl Group Jan 2010 - Jan 2011Peterborough, United Kingdom- Produced and implemented marcomms. plan for insurance brand ibuyeco.- Developed business cases for new product launches incl. market analysis, financials and roll out information.- Delivered a text messaging system to increase car insurance retentions.- Forecast monthly new business volumes, taking account of seasonality, planned customer journey improvements, pricing changes and other initiatives.- Identified opportunities to increase online sales.- Identified opportunities to improve customer call handling to increase customer acquisition and retentions. -
Marketing Communications ManagerNottingham Building Society 2004 - Jan 2010Nottingham, United Kingdom- Developed and implemented the annual marketing communications plan.- Led a full agency pitch.- Led the business-critical re-brand to ‘The Nottingham’ and developed the marketing strategy to re-launch the organisation. - Responsible for producing all external publications and campaigns, on time and budget.- Utilising internal and external data sources identified new key target customer groups to increase customer acquisitions.- Responsible for developing and maintaining the internet site.- Responsible for managing the PR team and print/stationery.- Managed a team of four. -
Communications ManagerNorwich And Peterborough Building Society 2001 - 2004Peterborough, United Kingdom- Responsible for planning and delivering mortgage campaigns that delivered a ROI of 1:3, which included producing marketing collateral, press and outdoor advertising, online advertising and DM.- Responsible for maintaining supplies of all branch literature, including producing materials to support new product launches;- Built and maintained collaborative working relationships with key stakeholders.- Managed a team of three.
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Senior Publicity OfficerNorwich And Peterborough Building Society 2000 - 2001Peterborough, United Kingdom- Responsible for producing a range of product collateral across mortgages, savings, personal loans, insurance and share dealing.- Worked on a wide variety of Direct Marketing campaigns.
Clare Potter Skills
Clare Potter Education Details
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Cambridge Marketing CollegeDiploma In Marketing -
Cambridge Marketing CollegeAdvanced Certificate In Marketing
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Marketing, Finance, Business Law, Statistics, Economics, German -
Ramsey Abbey
Frequently Asked Questions about Clare Potter
What company does Clare Potter work for?
Clare Potter works for Commonwealth Bank
What is Clare Potter's role at the current company?
Clare Potter's current role is Marketing Manager.
What is Clare Potter's email address?
Clare Potter's email address is cl****@****ham.com
What is Clare Potter's direct phone number?
Clare Potter's direct phone number is +160981*****
What schools did Clare Potter attend?
Clare Potter attended Cambridge Marketing College, Cambridge Marketing College, Oxford Brookes University, Ramsey Abbey.
What are some of Clare Potter's interests?
Clare Potter has interest in Christianity, Kids, Cooking, Gardening, Traveling, Electronics, Home Improvement, Reading, Gourmet Cooking, Sports.
What skills is Clare Potter known for?
Clare Potter has skills like Marketing Communications, Online Advertising, Copywriting, Marketing Strategy, Direct Marketing, Marketing, Business Development, Crm, Leadership.
Who are Clare Potter's colleagues?
Clare Potter's colleagues are Devanda Mariska, Sharma Punit, Joanne Clifford, Kate Bodnar, Sharon Stuckey, Ali Marandi, Tom Cornish.
Not the Clare Potter you were looking for?
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1clearmanagedservices.com -
Clare Potter
Weston-Super-Mare -
Clare Potter
Employee Experience | Attraction & Retention | Transformation | High-Performance | Talent DevelopmentGreater Brisbane Area -
Clare Potter
Self-Employed Consultant With Expertise In Competition, Regulation And GovernanceLondon
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