As Communications Manager for IPA, I am responsible for supporting communications and marketing strategies, amplifying member news, managing social media channels, and overseeing website management. I play a crucial role in crafting and disseminating key messages to IPA members, ensuring consistent and effective messaging across all marketing/communications channels. I utilize my creativity, strategic thinking, and communication skills to drive member engagement, improve the member experience, and promote IPA's mission.

Created and enhanced online content for SEO purposesEvaluated client business objectives and digital marketing goals to inform organic content implementation Performed transactional keyword researchWrote new SEO-friendly content along with white papers and case studiesUpdated and optimized existing client contentConducted content auditsImplemented on-page/off-page SEO strategiesDrove increased search visibility for clients through SEO tacticsServed as an in-house content creator and strategistFocused on crafting compelling and engaging SEO-friendly contentIdentified keywords for specific target audiencesDeveloped a deep understanding of clients and their industryImplemented on-page SEO techniques to achieve Google page one rankings

After working as an entry-level content writer for Metonymy Media and DemandJump, I was promoted to a Lead Content Writer role in March of 2022. DemandJump’s Lead Content Writers were responsible for creating content for customer deliverables and leading a team of writers through a weekly cadence. Additionally, the Lead Content Writers worked closely with the Manager of Content Services, Content Project Manager, and company leadership to ensure customer satisfaction and achievement of value. The Lead Content Writers also worked closely with each other to manage the content service team’s collaborative efforts and professional development. I have listed some of my key responsibilities below.Key Responsibilities- Used the DemandJump platform to conduct keyword research and create page-one ranking content- Provided feedback and input on customer content strategies- Created customer content strategies - Researched to gain data and collateral for content- Completed drafts of content or finished projects within deadlines- Implemented customer feedback and revisions in a timely manner- Edited customer content for both style and voice- Lead weekly workshops by providing feedback, direction, and insight to Content Writers - Managed assigned Content Writers (direct reports) to ensure team support and performance and individual growth and development- Assisted the Manager of Content Services with developing corrective actions and Personal Improvement Plans (PIPs)- Represented Content Services in customer kickoff calls- Collaborated with the Manager of Content Services to identify, give feedback, and facilitate professional development and team bonding opportunities for Content Services staff- Lead select professional development initiatives for the Content team- Participated in regular ideation sessions with the DemandJump Product Manager and Engineering team to improve user experience

Note: Metonymy Media was Acquired by DemandJumpAs a proud member of the DemandJump content team, I work with a group of talented writers to create content for DemandJump's various clients and DemandJump itself. I also worked closely with company leadership to develop internal documentation processes to streamline the content team's workflow and increase our output. You can view some of my key responsibilities below. Key Responsibilities- Wrote SEO-driven blogs, ranging in length from 750 to 3,000 words- Created non SEO content including white papers, slide decks, newsletters, social media copy, and product descriptions- Performed keyword research to optimize content- Provided creative direction for content strategies- Researched to gain data and collateral for content- Organized writing schedules to complete drafts of content or finished projects within deadlines- Edited client content for both style and voice

As a content manager for Metonymy Media, I was responsible for creating all forms of content for clients in various industries. From website copy to white papers, I was able to create compelling copy for both small and enterprise-level businesses. You can view some of my key responsibilities below. - Wrote SEO-driven blogs, ranging in length from 750 to 3,000 words- Created non SEO content including white papers, slide decks, newsletters, social media copy, and product descriptions- Performed keyword research to optimize content- Provided creative direction for content strategies- Researched to gain data and collateral for content- Organized writing schedules to complete drafts of content or finished projects within deadlines- Edited client content for both style and voice

As the Manager of Branding and Research, I oversaw designing marketing collateral, content creation, and social media strategies. In addition to this, I assisted the recruiting staff in sourcing candidates and clients, while I managed various recruiting databases. When I started in June of 2019, I collaborated with company leadership to initiate a re-branding strategy. Before I was awarded this position, iRiS had outdated marketing collateral and a limited social media presence. I was hired to assist in developing a cohesive branding and digital marketing strategy to increase brand awareness and improve company and staff social media presence. You can view some of my key responsibilities below.Key ResponsibilitiesSpearheaded a rebranding initiative, creating new brand guidelines & company-wide social media marketing strategiesCreated & organized all newsletter, email, & text message campaigns for recruiting staff using Joomla CMS systemsAssisted recruiters in sourcing candidates, hiring authorities, & client companiesAssisted recruiters in creating content for their individual social media pagesCollaborated with overseas data management team to manage the upkeep of the PCRecruiter CRM Database    Functioned as a project manager for the overseas research & data entry team      Designed and distributed social media content & marketing collateralWrote all iRiS PR, blog, and newsletter contentManaged the iRiS content and social media calendars

As a campus coordinator for Ascend, I worked to build employment pathways to opportunities in Indiana for recent graduates and students. My role was focused on building awareness and brand recognition for Ascend on the IUPUI Campus, while also raising awareness of the employment opportunities that exist in Indiana. My prime directive was to illustrate how Ascend’s work on campus advocates for students and connects talented young professionals to their dream jobs in Indiana. I worked with all students at IUPUI, but I focused heavily on coordinating with students at the Herron School of Art. I hosted several well-attended tabling events and seminars explaining Ascend's program and providing general career and job search advice.

After I graduated from the Bepko Learning Center's mentoring program, I was promoted to the role of Academic Mentoring Coordinator. As a coordinator for the Bepko Learning Center, I directed teams of academic mentors and guided them throughout their mentoring careers. I personally managed a team of nine academic mentors who taught a variety of different subjects. I also helped create and facilitate mentoring training for all other mentors alongside other coordinating staff.  Lastly, I helped organize and conduct interviews for new mentoring candidates, while managing the daily operations of the mentoring office.

For two years, I acted as an academic mentor for an introductory level Art History course. In this position I facilitated collaborative sessions which I designed to help my mentees understand material, prepare for exams, and write their papers. My goal was to help students become self-sufficient learners. As a mentor, I dedicated myself to creating a fun, welcoming, and collaborative learning environment which allowed students to bond with one another and become more interested in the course's subject matter.

In this position I worked with museum staff to help manage their summer camp programs. While working at Newfields I wrote camp newsletters, created camp descriptions, and brainstormed new camp activity ideas. I also assisted with various camp art projects and presentations. Lastly, I helped the museum staff organize lessons and facilitate instruction with the campers. My goal in this position was to inspire the campers to develop a passion for art and museums and to help provide an outlet for their creative energy.