Clare Short Email & Phone Number

United Kingdom

Edinburgh, Scotland, United Kingdom

Edinburgh, United Kingdom

Edinburgh City, Scotland, United Kingdom

Edinburgh, United Kingdom

Working as a part of the wider Sales & Marketing team within the Commercial & Tourism Directorate of Historic Environment Scotland. The key objective of my role is to increase corporate and private events business at Edinburgh & Stirling Castles. Leading a team responsible for driving income through proactive selling and delivering excellent customer service. Key responsibilities, duties & Objectives • Deliver the sales objectives and activity as outlined in the wider Business Development & Enterprise strategy and team plan.• Proactively plan and undertake an annual plan of sales activity to generate leads and enquiries.• Oversee a team to ensure enquiries are responded to in an effective way to increase conversion rates.• Work with the onsite teams to ensure a seamless level of service from enquiry to delivery. • Manage a programme of promotional events and familiarisation visits to showcase the venues and drive sales.• Work with the marketing team to promote the venues and deliver professional proposals.• Report on sales activity, business delivered and key trends based on industry and client intelligence within the market as required.• Manage the team expenditure budget.

Edinburgh, United Kingdom

• Proactively manage annual conference and events sales budget and business plan• Meet and achieve challenging sales targets of £1.6 million whilst exceeding industry standards • Ensure offers and initiatives are implemented to deliver growth, profitability. • Coordinate site sales activities including annually producing and implementing a strategic conference plan • BI-annually analyse data and present a sales strategy update • Quarterly create a rolling marketing plan with in depth detail of the past months sales performance including conversion, business mix and lost business • Weekly provide an accurate rolling twelve-month sales forecast to monitor business on the books and, where necessary implement a short-term action plan • Weekly produce accurate summaries for accounts including year on year growth percentage • Grow, manage and maintain all re-sellers and agents accounts • Implement the company’s sales standards and procedures and actively monitor to ensure criteria is met • Display solid knowledge of conference and events industry • Develop a sale led environment, direct and support a team of 4 Sales executives • Generate local and national account growth along with new business growth in agreed sectors • Cold calling and lead generation within agreed sectors and targets • Manage, sustain and grow already established key and primary accounts for the business • Manage and maintain department CRM System including client profiling and e-marketing • Manage and drive the sales pipeline • Identify down time in the business and manage the product to drive sales • Build packages and demand calendar for team to work to a wish/want/walk matrix• Budget planning and forecasting for department – understand the constant change in costing and analyse these as an ongoing necessity to make bottom line profit• Maintain and develop annual events calendar for department events to generate further income

Newcastle Upon Tyne, United Kingdom

Business Development Manager - October 2009 – August 2010• Main support for Commercial Director – covering all aspects of sales, marketing, retail, group ticket deals, international ticket commitments, sponsorship, account management, minimum standards and RFU criteria• Main job roll to oversee and drive the sales office for the company including Match Day Hospitality, Sponsorship, Advertising, Conference, Banqueting, Wedding and Special Events• Produce and implement sales and marketing plans for the department including new bespoke campaigns to develop the club sales offerings to compete with local competitors and achieve sales success• Drive the sales team to hit the targets for each match to achieve individual bonuses.• Plan and implement the bringing in of new business into the company within both the rugby commercial department and the conference department• 2010/11 Pre-season Sales of £500,000 + Biggest individual sale achieved £125,000 for box contract. Secured large investment for the club through one of my clientsCorporate Events Executive - June 2008 – October 2009• Running of match day hospitality• Coordinating 1st Team and Academy players and their events• Production and coordination of information for Corporate, 1st Team and Academy Squad and Premier Club pages in Match Day Programme• Selling, organising and Development of Player sponsorship• Selling of corporate hospitality packages including Premier Club, season packages and single game opportunities • Selling of match day sponsorship opportunities • Arranging of corporate travel trips for European Challenge Cup matches• Assisting in planning, marketing and selling of non match events including annual golf day, dinners, travel packages• Account management of existing club and Guinness Premiership sponsors• Assisting in the management of database of all existing and new business clients

• Responsible for all aspects of the sales office, reactive and proactive sales, handling of all new and existing enquiries and bookings, • Event management including budget and event analysis, coordination of event staff, event risk assessment• Key account and database management, • Sales forecasting and business development• E-marketing planning and implementation• Company exhibition representation• Staff travel and accommodation

Main support for the Business Development ManagerPro-active and re-active sales, proposals and tracking of enquiriesDatabase and CRM system managementMain point of contact for Topline clients and corporate key, primary and secondary accountsEvent management and planning , Sales/Event office support for clients, planning and running of one off events as out sourced event management

• Day to day running of conference and events office • Daily hotel briefings,• Client management and hotel show rounds• Planning and running of hotel event calendar• Budget planning and sales forecasting• Wedding planning and coordination• Running of events and operations management• Representation at hotel group exhibition stands

• Day to day running of the Tourist Information Centre within a self managed team• Acting as a first point of contact for tourist board members • Quality service coach to staff to help them achieve national service standards• Event exhibitions & ambassador at national promotional events• Overseas Travel for event site visits

Bsc, Ecotourism

Hnd Credit, Rural Resource Management