Clare Short Email & Phone Number

United Kingdom

Edinburgh, Scotland, United Kingdom

Edinburgh, United Kingdom

Edinburgh City, Scotland, United Kingdom

Edinburgh, United Kingdom

• Working as a part of the wider Sales & Marketing team within the Commercial & Tourism Directorate of Historic Environment Scotland. The key objective of my role is to increase corporate and private events business at.
• Deliver the sales objectives and activity as outlined in the wider Business Development & Enterprise strategy and team plan.
• Proactively plan and undertake an annual plan of sales activity to generate leads and enquiries.
• Oversee a team to ensure enquiries are responded to in an effective way to increase conversion rates.
• Work with the onsite teams to ensure a seamless level of service from enquiry to delivery.
• Manage a programme of promotional events and familiarisation visits to showcase the venues and drive sales.

Edinburgh, United Kingdom

• Proactively manage annual conference and events sales budget and business plan
• Meet and achieve challenging sales targets of £1.6 million whilst exceeding industry standards
• Ensure offers and initiatives are implemented to deliver growth, profitability.
• Coordinate site sales activities including annually producing and implementing a strategic conference plan
• BI-annually analyse data and present a sales strategy update
• Quarterly create a rolling marketing plan with in depth detail of the past months sales performance including conversion, business mix and lost business

Newcastle Upon Tyne, United Kingdom

• Business Development Manager - October 2009 – August 2010
• Main support for Commercial Director – covering all aspects of sales, marketing, retail, group ticket deals, international ticket commitments, sponsorship, account management, minimum standards and RFU criteria
• Main job roll to oversee and drive the sales office for the company including Match Day Hospitality, Sponsorship, Advertising, Conference, Banqueting, Wedding and Special Events
• Produce and implement sales and marketing plans for the department including new bespoke campaigns to develop the club sales offerings to compete with local competitors and achieve sales success
• Drive the sales team to hit the targets for each match to achieve individual bonuses.
• Plan and implement the bringing in of new business into the company within both the rugby commercial department and the conference department

• Responsible for all aspects of the sales office, reactive and proactive sales, handling of all new and existing enquiries and bookings,
• Event management including budget and event analysis, coordination of event staff, event risk assessment
• Key account and database management,
• Sales forecasting and business development
• E-marketing planning and implementation
• Company exhibition representation

Main support for the Business Development ManagerPro-active and re-active sales, proposals and tracking of enquiriesDatabase and CRM system managementMain point of contact for Topline clients and corporate key, primary and secondary accountsEvent management and planning, Sales/Event office support for clients, planning and running of one off events as out.

• Day to day running of conference and events office
• Daily hotel briefings,
• Client management and hotel show rounds
• Planning and running of hotel event calendar
• Budget planning and sales forecasting
• Wedding planning and coordination

• Day to day running of the Tourist Information Centre within a self managed team
• Acting as a first point of contact for tourist board members
• Quality service coach to staff to help them achieve national service standards
• Event exhibitions & ambassador at national promotional events
• Overseas Travel for event site visits

Bsc, Ecotourism

Hnd Credit, Rural Resource Management