Clare Smith Email & Phone Number

Au

Flybuys is Australia’s largest customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific. Members can accrue points by shopping at Coles Group brands, certain Wesfarmers brands, and some third-party partners like HCF Insurance, NAB and Optus. Campaigns and Offers are at the heart of Flybuys business to enable members to earn more points to achieve their dreams. I am responsible for this department of the business and have a secondary title of Tribe Lead for Run and Reimagine Squads.Responsibilities:• Run 18 omni channel campaigns,, 3mill personalised offers and 40 trigger based campaigns every week. Sending over 2Bn messages annually.• Reimagine the future of Campaigns and offers for Flybuys using ML/AI and data modelling.• Re-platform 1:1 Comms, Offer orchestration and management, Customer Data Platform.• Create new campaign products for partners including mobile only, complex multiSKU (15K) personalised offers,multi currency offers, sophisticated automated products and reimagine new offer constructs based on partner needs.• Responsible for 5 of the 20 OKRs in the business• Manage a team of 45 including Product Managers, Software Engineers, FEDs, BA, Delivery Manager, Campaign Managers, Data Engineers and Scientists.

Melbourne, Vic, Au

betr is the online betting brand for sports fans. Fans who love the science of sport, the drama and the theatre. The roller coaster, the raw joy and excitement of every unforgettable moment. Where sport is everything.betr is for the fans who want betr.Created by a passionate team of sports fans with deep betting knowledge, betr will amplify the total sport and horse racing experience, offering more than ever before. You’d betr believe it. Plus, we’ve teamed up with Punters, Fox Sports Labs and iSport Genius, giving you unparalleled access to horse racing form, sports betting data and tips. Betting content just got betr.Responsibilities:Create and launch the betr brand to market including Brand ID, Tone of Voice and Launch CampaignDrive customer acquisition and retention strategiesWork with a substantial media budget to deliver business outcomesEstablish the brand as a serious contender in the Australian LandscapePartner with media and creative agencies to deliver on time, on budgetManage team of 13 including brand, digital, CRM, CMS, Content, Affiliates and internal studio

Clayton, Victoria, Au

Retail Zoo is the master franchise brand of Iconic QSR brands; Boost Juice Bars, Betty’s Burgers, Salsa's Fresh Mex Grill and Cibo Espresso. The company operates 600+ stores globally in 12 countries. With over 1.2m social media following and over 2mill app downloads, it's the leading brand in the QSR space.Responsibilities:• Overall ownership of all digital assets across all brands including Apps, Websites, Digital Signage, Social Media, Email and Digital Media.• Optimise ATV across all ecommerce platforms and reduce fraud, optimise the Loyalty programs across all brands• Manage and optimise all suppliers including payment, MarTech and in-store digital signage• Oversee all global development for Web and eComm Apps• Management of a strategic digital team of 13, including Developers, UX & UI Designers, Social Media, Email, Customer Data and Analytics.

Port Melbourne, Victoria, Au

Vinomofo is an international online wine retailer with presence in Australia, Singapore and New Zealand. Vinomofo was a start-up eight years ago with $1million in revenue and 4 people. It is now a $60million dollar business with 120 staff. Known for amazing deals on some of the world’s most drunk wine, it’s a face paced, dynamic business.Responsibilities:• Development and execution of the Digital Marketing Strategy including: Identifying KPI’s, Data Driven Insights, Buyer Personas and Segmentation, Brand Strategy, Marketing Budget and Resources to deliver across: SEO, Email, Social, Content, Video and PPC and Measuring Results to Optimise• Management of the strategic marketing team including: Marketing communications, Customer Service call centre, creative studio and merchandising• Reporting to the CEO represent strategic marketing at board level and a member of the SLT• Management of a large cross functional team of 22 internal employees and external partners

South Yarra, Victoria, Au

Responsibilities:• Overall responsibility for over $16M P&A budget (digital media and tech)• Manage all digital technology and agency relationships including contract negotiations, pitch management• Development and execution of the Customer First strategy for Roadshow• Recruitment, management and mentorship of 14 employees• Management of the digital and consumer team including: Customer, Brand, Digital Media, Social Media, Web, Content and SegmentationAchievements:• Acquired over 1million consumers into Salesforce Marketing Cloud• Set up internal programmatic trading desk saving 70% in time and 30% in media cost• Implementation of DMP and CDP, on time and on budget realising business value within 3 months• Development of BI Dashboards using Datorama to provide insights and informed decision making to C-Level• Pitched and delivered the first ever customer segmentation in Roadshow which was used to market titles in the most cost-effective windows which reduced wastage of media dollars by 15%• Built out Roadshow’s MarTech stack for web, Salesforce Marketing Cloud, CDP, DMP and DSP• Redeveloped Roadshow website to be a central hub of the digital strategy to collect behaviour, acquire new customers, link to SAP via Mulesoft, deep link into retail sites and social aggregation• Regular speaking engagements both domestically and internationally including; Adobe Symposium, Programmatic Summit, Warners Global Conference, and ADMA

Victoria, Au

Responsibilities:• Overall responsibility for over $40mill P&A budget• Management of the marketing communications team including: Digital, Consumer Acquisition, Consumer retention, Social, Content and Sponsorship• Manage and empower the team to deliver to business outcomes and targeted metrics• Manage all agency relationships who service the marketing team including contract negotiations, pitch management and on-going relationship building• Support GM of Marketing and Brand (eq CMO) with board papers, wider team management and content for executive meetings• Management of a team of 24 staff and key member of the Marketing Leadership TeamAchievements:• Developed fully integrated consumer strategy which delivered on all key campaign metrics by more than 10%• Worked with research teams to help build out profitable segmentation streams to build into the website, 1;1 comms channels and social.• Worked with Data team to build Google Analytics profile against our existing customers. This led to saving over $0.5mill in SEM spend by excluding existing customers from our advertising• Used Search behaviour to help mould content development plan for BeMagazine• Delivered a lower cost per acquisition strategy, lower cost per quote strategy and campaign plan which utilised sponsorship assets, content assets and digital platforms.• Delivered one of the most successful tax campaigns ever which over delivered in both brand attribution and action taken

Melbourne, Victoria, Au

Responsibilities:• Management of Marketing Communications, Brand, Market Data Services, Market Research, Channel Strategy Planning and reporting• Implementation of Marketing Automation program throughout the business (using Salesforce)• Management of 33 staff• Ensure all marketing activity across the business is on strategy and delivers both strategic objectives and targets• Stakeholder management across the executive team.

Melbourne, Victoria, Au

Responsibilities:• Management of the Digital, Mass, One to One, Brand, Events and internal agency team • Ensure all marketing activities deliver on both strategic objectives and targets with maximum return to the business (in both leads, visits, app downloads, interactions and engagement)• Delivery of rebrand for Yellow Pages, Whereis and Sensis• Develop B2B marketing plans• Develop B2C marketing plans• Management of a team of 24 staff• Overall responsibility for over $25mill P&A budget which included TV, Radio, OOH, Digital and Press• Stakeholder management of all campaigns through product, sales, care and the executive teams

Melbourne, Victoria, Au

Sensis is the parent company for iconic Australian brands such as Yellow Pages®, White Pages®, Whereis® and 1234. For over 114 years Sensis has been connecting Australians with business details through the directories and now through the online properties of Yellowpages.com.au and Whitepages.com.au.Responsibilities:• Lead the digital marketing team across Search, Social, Websites (excluding main properties of YPOL and WPOL) and Digital Display• Develop digital marketing strategy for all brands across the digital space for both B2C and B2B• Provide thought leadership to both the team and greater company on digital marketing trends• Stakeholder management across Product, Sales and Executive Teams• Ensure all digital marketing activities deliver on both strategic objectives and targets with maximum return to the business (in both leads, visits, app downloads, interactions and engagement)• Management of three members of staff

Melbourne, Au

Responsibilities:• Hands on management of my portfolio working across all of the agencies clients.• Proactive management and cross service strategy for all portfolio.• Work with portfolio to develop digital eco-systems built on clients requirements and market demands• Provide thought leadership to both my clients and team.• Ensure maximum revenue/minimum write off is generated for the agency. • Management of seven members of staff• Member of senior leadership team.Clients: Officeworks, NAB, BMW, Mini,

Clients:Ego Pharmaceuticals, Etihad Stadium, NAB, Sigma Pharmaceuticals, Milleni Handbags and The Almond Board of Australia, Brown Brothers.

New York, Ny, Us

Clients:Ford, Rendezvous Group of Hotels, Merck Sharpe & Dome, RMIT, Hudson, MCIM,

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us