Clare A. Reed

Clare A. Reed Email and Phone Number

VP of Marketing @ Easterly Asset Management
Boston, MA, US
Clare A. Reed's Location
Greater Boston, United States, United States
Clare A. Reed's Contact Details

Clare A. Reed personal email

About Clare A. Reed

My quiver of skills ranges from strategy developer, solution implementer, problem solver, creative thinker to process and team builder resulting in over 25 years of financial services industry experience. Building off early successes and taking each opportunity to a new level by leveraging the intellectual capital that was developed and accumulated over time. Project management is in my DNA.My superpower is seeing the big picture and understanding the millions of pieces required to get there. I’ve built successful marketing functions from the rubble and non-existent, to thriving successful solutions. Connecting the product launch journey all the way through to asset retention on a global and multi vehicle scale.I have built and developed teams to become value added functions to financial services organizations. My leadership approach is to train, elevate and support the teams I lead. My style is collaborative, inclusive and real. I celebrate their successes, knowing it takes all of us to move mountains.Failure is not a dirty word; it is a road sign directing you to the right solution. It is an opportunity to strengthen your plan and develop a solution that has staying power. Characteristics which have emerged from this understanding are grit, resilience, creativity and an unwavering sense of confidence.With my experience I understand marketing, campaigns, communication, production, RFPs, product collateral, consultant database management, sales enablement implementation and support. All things that complement and support the financial services sales cycle from asset gathering to asset retention. Support that not only has to be on time, consistent, and correct but also complied.Under my watch, a firm stays safe from regulatory sanctions without giving up the tools they need to be successful.Years ago, I was asked why I thought I’d be successful leading a team. I replied, “If I can lead a terrified individual down an icy ski slope, I can successfully lead a team.” I coach all ages and skills in skiing while also continuing to develop my own craft. The same skills I use to coach my clients are similar to what is needed in business; calm clients when faced with insurmountable challenges; break steps down into manageable pieces; guide clients to ultimately understand how best to adopt, thrive and be successful. The business world is not much different from this correlation.If you would like to learn more, let's connect as I am currently conducting a search for my next great adventure.

Clare A. Reed's Current Company Details
Easterly Asset Management

Easterly Asset Management

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VP of Marketing
Boston, MA, US
Clare A. Reed Work Experience Details
  • Easterly Asset Management
    Vp Of Marketing
    Easterly Asset Management
    Boston, Ma, Us
  • Easterly Asset Management
    Vp Of Marketing
    Easterly Asset Management Jul 2024 - Present
    Beverly, Ma, Us
    Head of Marketing, leading the public relations, digital, production and editorial efforts for Easterly.
  • Franklin Templeton
    Optimization And Governance Lead
    Franklin Templeton May 2023 - Jan 2024
    San Mateo, California, Us
    Partnered with Global Distribution and Enablement (GD&E) functions to review processes and work across teams on prioritization and governance for marketing content deliverables. Focused on a comprehensive review and analysis of the global investment commentary function with all strategic investment managers across FT's global complex.Additionally, participated in FT's Putnam acquisition Integration team for GD&E to scope out and understand Putnam’s core functions and processes around marketing materials, digital assets, and regulatory reporting.
  • Manulife Investment Management
    Director, Head Of Marketing Operations
    Manulife Investment Management Jan 2013 - Dec 2022
    Toronto, Ontario, Ca
    Established and grew a North American institutional marketing operations function to a global multi-vehicle program, facilitating high levels of coordination across regions, vehicles, and languages, resulting in increased efficiency, consistency, and risk mitigation. Develop and execute marketing campaigns and communications, product marketing collateral, presentations and client communications for institutional clients and prospects within the Financial Services industry. Create and implement sales support tools and project manage institutional sales and client service marketing initiatives. For example: presentations, product facts sheets, investment commentaries, market outlooks and messaging. Marketing Campaigns: Develop and implement campaigns to build brand and product awareness for Manulife's institutional capabilities. Project/Program Management: Prospect and client facing communications partnering with Sales, Product Management, Investment Management and Compliance/Legal.Writing and Editing: Edit prospect and client facing investment communications such as commentaries and market outlooks.
  • State Street Global Advisors
    Principal, Head Of Custom Media Group
    State Street Global Advisors Jun 2009 - May 2012
    Boston, Massachusetts, Us
    Revolutionized and led business unit responsible for creating, updating and producing global content for over 2,700 annual Client and Prospect facing presentations, supporting SSgA’s Global Distribution Professionals.• Implemented Kadient’s inciteKnowledge (iK) content management system within one year. Consolidated content sources, created consistent processes and procedures globally for Content and Presentations teams while maintaining production service levels. • Established Global Content Management team, ensuring content and branding consistency for global presentations while administering a system of compatible design templates and formatting guides within SSgA’s branding parameters resulting in a standardized display of content. • Co-led the planning, migration and training for enterprise wide global Request for Proposal (RFP) and content repository initiative leveraging Qvidian Proposal Automation Solution.
  • Putnam Investments
    Marketing Information Analyst
    Putnam Investments Oct 2001 - Feb 2009
    Boston, Massachusetts, Us
    Led editing, research, writing, data pulls, production and content management for RFP, RFI, Due Diligence, and Quarterly Surveys for Institutional and Retail Distribution for prospect and current clients.Project managed enterprise wide initiatives ranging from program implementation, risk mitigation, process re-engineering, business continuity and department reviews. Worked with divisions across the organization from Investments to the Transfer Agency.
  • Morgan Stanley Dean Witter
    Avp, Advertising Coordinator
    Morgan Stanley Dean Witter Jan 1998 - May 2001
    New York, Ny, Us
    Managed local and recruitment advertising programs for Morgan Stanley’s retail business by defining and enforcing policies, procedures and inquiries for over 14,000 financial advisors within 450 branch offices, as well as compliance and legal departments, product groups, national and regional sales, firm Intranet site and major national advertising agencies.
  • Telesphere Corporation
    Senior Marketing Communications Consultant
    Telesphere Corporation Jan 1996 - May 1997
    Developed product promotions including launches, press releases, direct mail campaigns, demos, sales training, trade show exhibits, corporate receptions and implemented marketing strategy for international office openings. Negotiated annual advertising contracts and placement schedules resulting in lower advertising fees.
  • Coddington, Chadwick & Meyerson, Inc.
    Account Executive/Production And Purchasing Manager
    Coddington, Chadwick & Meyerson, Inc. 1997 - 1997
    Developed and planned strategic advertising, trade shows and corporate events increasing client brand and name awareness. Managed premium searches, negotiated price quotes and terms with global suppliers and manufacturers. Supervised account budget, product quotes, invoices, on-press printing and film production.
  • Securities Operations Forum
    Marketing Associate
    Securities Operations Forum Sep 1994 - Jan 1996
    Established marketing department to develop corporate strategy, advertising and product marketing. Managed annual surveys, conferences and coordinated speaker and exhibitor recruitment.

Clare A. Reed Skills

Financial Services Marketing Communications Program Management Project Management Business Development Risk Management Corporate Communications Content Management Strategic Planning Marketing Staff Development Problem Solving Product Marketing Business Continuity Planning Vendor Relationships Staff Management Coaching Sales Presentations Product Management Training Marketing Strategy Equities Recruiting Sales Business Strategy Recruitment Advertising Organizational Reengineering Due Diligence Rfp Generation Branding Initiatives Marketing Agency Business Analysis Project Planning Relationship Management Rfp Radio Advertising Global Operations Regulatory Requirements Training Delivery Conference Speaking Leadership

Clare A. Reed Education Details

  • Wagner College
    Wagner College
    International Business
  • Wagner College
    Wagner College
    Business Administration With A Concentration In Accounting And Minor In Fine Arts

Frequently Asked Questions about Clare A. Reed

What company does Clare A. Reed work for?

Clare A. Reed works for Easterly Asset Management

What is Clare A. Reed's role at the current company?

Clare A. Reed's current role is VP of Marketing.

What is Clare A. Reed's email address?

Clare A. Reed's email address is cl****@****eam.com

What schools did Clare A. Reed attend?

Clare A. Reed attended Wagner College, Wagner College.

What skills is Clare A. Reed known for?

Clare A. Reed has skills like Financial Services, Marketing Communications, Program Management, Project Management, Business Development, Risk Management, Corporate Communications, Content Management, Strategic Planning, Marketing, Staff Development, Problem Solving.

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