Strategic and creative brand development, online presence and advertising.

Collaborates closely with clients to craft creative direction and champion their visual brands, fostering ongoing company success.Converts marketing objectives into concise and effective creative strategies.Develops audience-centric campaigns rooted in data-driven insights, encompassing advertising, social media, web content, email, video, collateral, and beyond.Leads and mentors a creative team of designers, writers, and strategists, elevating work quality and aligning efforts with client strategic objectives.Collaborates closely with performance marketing, consistently testing creative elements to enhance campaign effectiveness.Manages daily workflow, delegates project tasks, and ensures adherence to deadlines and budgets.Notable clients: CHEO, University of Ottawa Heart Institute, Dementia Society, National Gallery of Canada, Youth Services Ottawa, Nature Conservancy of Canada, Royal Canadian Legion, Lakehead University, Canadian Nurses Foundation, Guelph Humber University

For the past 15 years I have been instructing student in the Algonquin College, School of Media and Design. Students learn how to unlock their creative and intuitive abilities to develop vital skills in creative thinking, problem-solving, and group brainstorming. Through discussions and hands-on projects, students delve into a diverse range of techniques to cultivate idea generation, ignite practical strategy creation and develop new and creative approaches to advertising.

Served as the main liaison for all creative accounts, guided the creative process, oversaw, and motivated the creative team to craft strategically impactful campaigns.Fosterd a collaborative environment to achieve optimal solutions, continuously exploring new and innovative approaches to solving design challenges. Additionally, inspires, mentord, and managed a team of designers, writers, strategists, ensuring their growth and development.Craftd audience-centric campaigns informed by data-driven insights across various channels including advertising, social media, web content, email, video, collateral, and beyond.Dedicated to building strong and fulfilling client connections, with expertise in brand development, conceptualization, campaign execution, and video direction.Notable clients: Carleton University, Ontario Public Health, Canadian Museum of Civilization, Canadian War Museum, Ottawa Public Health

Guided the creative team in navigating campaigns, rebrands, and brand refreshes for clients on local and international scales, ensuring the work maintained both creative power and strategic coherence. Collaborated closely with clients to shape creative direction and advocated for their visual brands, fostering ongoing company growth. Managed the daily workflow, allocated project tasks, and monitord deadlines and budgets.Mentored, inspired and managed a large team of creatives, taking responsibility for their growth anddevelopment, and creative output.