Clare Scott Email & Phone Number

Minneapolis, Minnesota, United States

Responsible for overseeing the planning, development, and execution of all marketing strategies, using metrics to align with and measure against firmwide goals. Acts as a Board advisor, serves on the CEO's executive management team, and is executive sponsor of the Board of Directors Planning Committee. Fosters a culture of business development to achieve firmwide goals. Leads a team of marketing, communications, and business development professionals.

Minneapolis, Minnesota, United States

Promoted into newly created role as a member of Executive Leadership Team to lead the vision andimplementation of national marketing strategy to leverage company strategy and maximize organizational growth. Leadership of 60 person team located throughout the US, overseeing branding, digital media, PR/communications, business development support, and key account management. Created and implemented the national client centricity program in support of company 5-year strategic plan including key account strategy, client feedback, and business development training. Resulted in an average 30+% year over year revenue growth for those targeted accounts.

Minneapolis, Minnesota, United States

Promoted into newly created role with expanded accountability to support growth and scalabilityof the organization as it entered new geographies and industry sectors including retail, distribution, education, and government. Grew and led marketing team from 18 to 37. Oversaw comprehensive, data-driven branding effort establishing new brand position, logo/images, collateral and RFP system, digital stores (print and promo). Transformed brand image, empowered employees with a new story-telling go-to-market approach and accelerated win rate.

Minneapolis, Minnesota, United States

Hired into newly created role to develop the marketing vision, define priorities, and assemble resources forthis start-up marketing operation. Implemented first company-wide CRM system to capture and manage pipeline, centralize project history to improve sales enablement, and support client relationship management. Resulted in substantially improved revenue forecasting, faster RFP responses, and a single “source of truth” for client status and information.

Greater Minneapolis-St. Paul Area

Hired into newly created role to create and implement organization-wide sales and marketing strategies.Developed sales model, recruited, and trained team, created compensation system and sales target analytics. Created member and client retention and development plans, increased retention to 92% in less than a year of implementation.

Minneapolis, Minnesota, United States

Developed and directed strategic marketing, business development, and communications. Created andimplemented business-to-business growth strategies focusing on industry/client segmentation withinhealthcare, energy, manufacturing, food, real estate, and financial services. Built and led 10-personmarketing team spanning public relations, digital marketing, agency/vendor management and key account management. Developed and led client experience program including: strategic client feedback program, in-person key account interviews with C-suite execs at top clients; key account teams; customer journey modifications to address operational pain points. Resulted in tripled revenue with largest client.

Minneapolis, Minnesota, United States

Developed and executed national marketing programs, working with field offices to integrate with overall company marketing strategy to achieve division-wide marketing objectives and growth goals. Directly responsible for 13 field offices on the East Coast. Worked on M&A team to plan and implement the marketing and branding transition for newly acquired firms. Oversaw media relations, re-branding of marketing materials, marketing strategy and development.

Minneapolis, Minnesota, United States

Developed, implemented, and managed firm-wide marketing programs. Trained attorneys in marketing skills, client service techniques, marketing planning, presentation skills. Worked with lead attorneys to develop strategy for response to requests for proposal. Oversaw all branding and collateral development.

Newport Beach, California, United States

Served as account executive and marketing consultant for various B2B professional service clients. Offered marketing strategy and execution of a range of marketing efforts including advertising, branding, public relations, communications.

Mba, Management

B.S., Business - Marketing