Clare Chachere Email & Phone Number

Austin, Texas, United States

External communications for IBM's Ecosystem partnerships focused on building visibility in the media and with Influencers for IBM's work with partners, including those that sell, build or service IBM technology. Interface with comms teams across the globe to coordinate and amplify news for IBM's Ecosystem.

Austin, Texas, United States

External communications lead for IBM Watson Advertising and The Weather Company, which includes The Weather Channel digital properties. - Developed a PR strategy to advance the visibility of the business unit with both consumer and business audiences.- Manage PR agency team, providing direction on strategy and tactics and overseeing the budget.- Serve as the executive communications lead for the Senior Vice President that oversees IBM's Watson Advertising and Weather business, including supporting speaking opportunities and media interviews.- Developed and coordinated production of Common Grounds, a recurring video series to promote IBM senior executives and ecosystem partners. Coordinated with corporate social media team to leverage the IBM Masterbrand social accounts to amplify, as well as other IBM executives and the partners being profiled. Video series can be seen here: https://youtube.com/playlist?list=PLaFe0BJiho2p_HqBdZWFs9L0L4OZcG0XB

Austin, Texas Area

Administrative and Marketing leader for boutique law firm, responsible for managing the operations of four office locations and all administrative staff, as well as all marketing and promotional initiatives.• Strategic advisor to the Managing Partner, overseeing the operations budget, providing and implementing recommendations to reduce spending, increase efficiency, and streamline operations• Manage all administrative staff, including recruiting, hiring, terminating, coaching, performance reviews, and compensation• Responsible for employee benefit evaluation and administration, including health, dental, vision, 401k, life insurance, and short- and long-term disability insurance• Instituted a formal performance appraisal process for administrative and legal staff, including creation of self-appraisal and reviewer forms and guidebooks• Identified and instituted electronic time and attendance reporting for administrative staff• Right-sized staffing by reducing headcount through job elimination, attrition, and reallocation of duties, saving the firm nearly $350k annually while improving morale and increasing productivity• Main point of contact for all IT-related issues, including selection and management of outsourced IT firm, saving the firm money while enhancing employee experience• Transitioned firm from on-premise VOIP phone system to cloud-based phone system, saving the firm nearly $50k annually while adding features and functionality• Oversee all lease negotiations and facilities for three locations, including directing a move for the Austin office• Implemented a new case management solution, including customization of the new system, mapping of data fields, migration of historical data, and ongoing training to ensure adoption.• Instituted a new CRM system, Hubspot, to more effectively track marketing efforts for the firm.

Austin, Texas Area

• Create and manage a substantial marketing budget• Rebranded firm to acknowledge a new name partner, including creation and implementation of comprehensive marketing and advertising campaign to launch new brand identity• Launched new website, including vendor selection, content creation, and overall project management• Identified and selected new digital marketing firm; manage all SEO and PPC initiatives, resulting in a decrease in PPC monthly spend, a 140% increase in organic traffic and 143% increase in new visitors year-over-year• Direct all PR initiatives, including management of outside PR Agency, providing media training for attorneys, coordinating interviews, and managing all firm social media accounts• Responsible for all firm sponsorships and events, including hosting the opening reception for the American Association for Justice 2017 Winter Conference, a skybox at annual PGA Golf Tournament at the Colonial Country Club, numerous dinner events, and an Oktoberfest networking event that entertains nearly 500 guests annually

Austin, Texas Area

Lead Director for PwC’s Markets PR program responsible for generating positive visibility in 17 metro markets around the nation. Oversaw strategic communications programs for top performing PwC industries and businesses including technology, venture capital, energy, healthcare, industrial products, and utilities.• Generated 450+ interviews and ~ 5,000 articles citing PwC in major local media over the past four years, 100+ interviews and 2,000+ media hits for venture capital initiatives since January of 2014, and 300+ hits and 70 interviews for PwC Energy in national, trade and local media in past 18 months.• Increased firm’s visibility at the local level by designing, organizing, securing funding and launching new firm-wide geography communications initiative that spanned 17 local markets.• Advised and trained leadership and partners on communications tactics, positioning spokespersons as industry thought leaders through media relations and branding.• Helped drive business at national and metro area levels by collaborating with leadership to create messaging and identify areas of focus.• Authored and refined media pitches, press announcements/releases, executive blogs, bylines/op-eds, key messages, talking points, and social media content.• Communicated directly with broadcast, digital, and print media and served as firm spokesperson.• Ensured successful execution within budget by managing PR agencies, directing strategy and scope of work.• Supervised two PR managers, providing coaching for professional growth and high job satisfaction.• Directed media training sessions for 100+ senior level executive spokespeople.• Promoted to Director in 2012.

Austin, Texas Area

Lead marketing professional for Human Capital and IT Consulting practices, including cybersecurity. Leveraged thought leadership, conference sponsorships, public relations, and executive visibility to drive business.• Developed and implemented comprehensive marketing and internal communications plan to launch new consulting service offering.• Identified key client issues and macro-business trends related to new service offering and developed messaging, collateral, and thought leadership to support business objectives.• Managed conference sponsorships, including pre-conference marketing, speaker coordination, collateral development, logistics, and on-site supervision.• Collaborated with global marketing team to roll-out new thought leadership pieces in the U.S.

Austin, Texas Area

Spearheaded marketing and PR efforts for the venture capital and entrepreneurial company practices, including the widely cited MoneyTree Report on venture capital investing.• Developed and executed marketing and communications plans, including development of collateral, websites, events and trade shows, market share tracking and media relations.• Facilitated quarterly, national media campaigns including PR agency management and tracking results.• Prepared senior leadership for media interviews, including pulling relevant data to support key messages.• Implemented contractual partnership with the National Venture Capital Association (NVCA) and Thomson Reuters to combine seven years of venture capital research into one survey database. Reconciled historical data and developed new website to accommodate real-time data transfers.• Managed daily operations of MoneyTree venture capital survey. Managed two marketing associates and relationships with NVCA and Thomson Reuters. Provided direction to 100+ member internal survey team, drafting quarterly reports, developing presentations, and overseeing $1+ M survey budget.• Organized annual Private Equity CFO Summit, co-hosted by PwC, which attracted 300+ CFOs and other accounting/finance professionals.

Austin, Texas Area

Ran the operations of the MoneyTree Venture Capital Survey and assisted with media relations efforts.* Implemented a contractual partnership with the National Venture Capital Association (NVCA) and Thomson Reuters to combine seven years of venture capital research into one survey database, including reconciliation of historical data and development of a new website to accommodate real-time data transfers.* Performed extensive data analysis * Created quarterly reports and presentations* Assisted with media relations, responded to media inquiries, and helped prep spokespeople for media interviews* Compiled and disseminated media coverage

Austin, Texas Area

Assisted with the marketing for the software, internet, and venture capital practices, including the PwC MoneyTree Survey.

Austin, Texas Area

* Developed, implemented, and managed the budget of a comprehensive marketing campaign, including print advertisements, web site banner advertisements, articles, direct mail campaigns, catalogs, and trade shows* Rebranded the company’s consulting department, including performing market research, name selection, collateral development, and launch* Developed a plan to integrate marketing and sales activities* Determined the need for new products and services by identifying healthcare market trends and assessing their impact on the physician community* Co-authored, co-edited, and obtained a publisher for a book that instructed physicians on the process of selecting a management company as well as advising them on negotiation strategy

Baton Rouge, Louisiana Area

* Implemented a customized accounting & patient tracking software system in eight different state-run mental health clinics* Worked one-on-one with accounting personnel in the Community Mental Health Centers to transition all clinic records from a manual record-keeping system to the computerized system*Performed an inspection of the 26 clinics that had been transitioned to the new software system to audit the accounting reports and provide additional training as dictated by the audit findings* Created, coordinated, and conducted three training classes designed to educate the accounting and clerical personnel in the Community Mental Health Centers on how to use the new accounting & patient tracking software

Mba

B.S., Business Administration

Activities and Societies: Phi Mu Sorority, Panhellenic Council, Greek Steering Committee