Clare (Ck) Knight Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Advisory role, 4 x p.a.

Melbourne, Victoria, Australia

- Provided a high level of service to internal and external customers (human and animal) including managing and processing animal admissions, surrenders, reclaims, adoptions, tracing lost/found animals, general enquiries, knowledge of local government obligations, retail sales, concierge- Selected to be a member of 2 working project groups

Melbourne, Victoria, Australia

- Proposed deliverables, priorities and timeline to improve business efficiency following meetings with key stakeholders across multiple departments of the business - Achieved proficiency in two software programmes (self-taught) to manage and extract data- Initiated and created patient trackers for two recently launched services to capture source of referral/acquisition, patient demographics, insights, sales, profitability per visit, return frequency…- Analysed and reported on findings and insights, provided recommendations to improve customer journey, developed and proposed digital and promotion strategies for different customer segments - Achieved double referrals and triple conversions on new campaign vs previous campaign

Melbourne, Australia

- Initiated 5-year brand roadmap and metrics to seek buy-in and alignment from cross functional teams (brand, sales, finance, supply chain, manufacturing, global)- Project managed imminent complex transition of a brand from Kao ownership to a local distributor, liaised with key stakeholders locally and overseas, created deliverables template and timeline- Championed macro market analysis project to highlight potential category/channel opportunities for growth- Oversaw research projects (consumer insights, concept/use, Ad Eval) to identify NPD opportunities- Boosted marketing investment efficiency and management via monthly phasing and correlation with sales targets, instigated contingency fund, delivered substantial savings- Optimized marketing ROI via retailer-specific activities and social media/SEO/SEM deliverables- Established commercial objectives & KPIs for team, updated JDs, roles and responsibilities- Brought PR and Influencer management in-house for greater effectiveness and ROI - Led development of local advertising creative (TV, OOH, Digital, Print, Social, Influencers)

Melbourne, Australia

- Successfully championed brand relaunch project within budget and on time (working with NPD, creative, finance and sales): creation of deliverables template and timeline, in-depth market analysis, portfolio and pricing review, range rationalization, margin improvement, channel strategy including online [own, partners, international], logo and packaging re-design, creative, NPD, Organic Food Chain certification- 35 ‘natural/organic/green’ awards have been won locally and internationally since launch

Mornington, Australia

- Qualified as a Bikram Yoga Teacher, a pre-requisite to owning a studio- Optimized services and membership options via insights drawn from student surveys - Improved student experience on site via studio refresh and new branding, online via new website- Re-engaged community, increased retention of existing students and acquisition of new students via events, workshops, emails and facebook campaigns- Increased spend per visit via expanded and improved merchandise range- Grew turnover by 30%, attendance by 20% and increased profit to 24% (from 5%)- Successfully sold the studio (to Hot Pilates and Yoga, recently sold and renamed Hive Yoga and Pilates)

Melbourne, Australia

> Managed major consumer insights project with brand positioning agency to develop new brand personality, platform and architecture, and identify future opportunities for growth> Improved innovation stage gate process to make it more flexible, allowing key NPD to progress quicker> Working with R&D team, successfully bought to market NPD within garden beds category and new slim clothesline, which won a Good Design award

Melbourne, Australia

> Influential in negotiation of contracts with 3rd party suppliers locally and internationally> Developed/improved and implemented processes and SOPs (budgets, forecasts, accountabilities)> Led Essence in-store trial project (achieved national rollout); refreshed Ulta 3 via NPD and new POS

Melbourne, Australia

> Successfully re-engaged cross functional teams via earlier involvement/alignment on launches and promotions, and commitment to state targets, greatly improving strike rates and sales> Effectively overhauled Colour Trophy and styling awards/events, creating dynamic new properties (for brand and 2,000+ salons) driven by harder-working media and best in class advertising solutions

Melbourne, Australia

> Championed development of stronger, more dynamic platform for sponsorship of major events (Melbourne Fashion Festival, Spring Racing Carnival…) via locally created campaigns, leading to significant upward shift in brand equity scores (reputation, trust, awareness, image…)> Established brand as a credible, successful player in men’s skincare category via range launch

Melbourne, Australia

> Successfully launched Fructis into highly competitive haircare market, #2 market share (on promotion)> Initiated and developed “pre-launch” campaign to head off competitor’s spoiler launch

Melbourne, Australia

> Led Maybelline to become #1 cosmetics brand (volume) and fastest growing cosmetics brand> Achieved substantial space gains (+33% to +50%) in key retailers

L'Oreal Global Leadership For Growth - Part 1

Management Training Program

Certificate Iii, Animal Studies (Specialising In Animal Care), Successfully Completed

Leadership Development Program

L'Oreal Global Leadership For Growth - Part 2

Management Training Program

International Marketing Certificate, International Marketing

International Marketing