Clare Cooper Email & Phone Number

Ashford, England, United Kingdom

Leading all employee communications for the $3.1billion sale close of Chubb to the APi Group:* Delivering an energetic and engaging Day 1 communications campaign to inform and excite our 13,000 global employees on our next chapter including leading our Day 1 all-hands Town Hall webinar which generated 2,600 attendees and provided simultaneous translation in 8 languages.

Ashford, England, United Kingdom

Managed a range of communication projects including:* Developing and delivering Chubb's first global campaign on Healthy Buildings * Improving Chubb's visibility on its digital channels* Growing its LinkedIn followers by 20% year to date* Delivering the company's first International Women's Day webinar panel discussion and profiling some of our female Senior Leaders across the business

Ashford, England, United Kingdom

Joining 2 days before the UK's first lock down, I managed all global communications, supporting our 17 countries to cascade messaging and and share best practice:* Led all global Covid messaging for the business including delivering the company's first Q&A session via Zoom with 350 leaders *Managed the communications through a company spin* Launched the company's first Chubb Hero awards to honour our people who had 'gone the extra mile' during the pandemic* Transformed Chubb's traditional content into a more engaging and informal style * Advised the CEO and Senior Management Team on their communications - including their presence and communication on LinkedIn

Epsom, Surrey

Operating on a contract and freelance basis through my limited company. Working for a number of large companies and small businesses on short and long-term projects. Love the variety of work and getting to grips with new things constantly!

Egham, Surrey

Responsible for bringing Belron’s internal news, stories and events to life; engaging with and influencing the Group’s 30,000 global audience – including 150 global executive leaders – through creative communication campaigns and events. • Developed and lead the communications strategy for Belron’s Fit for Growth business transformation programme. Creating a narrative, messaging, digital content and tools to keep our global executives (and their teams) informed and engaged on our change journey. Working in an agile, fast environment where content and goals were constantly evolving. • Built great relationships with our global communications community across 20 countries to amplify corporate messaging, influence a consistent communications approach and engage with our mobile technician workforce. • Devised key messages, presentations and video scripts for the CEO and Senior Leadership Team taking into account diverse languages and culture. • Developed and implemented communication plans with international business partners, senior stakeholders and work stream teams to support business priorities. • Project lead the Annual Report – working with our majority shareholder in Brussels and Belron’s Senior Leadership Team to develop and approve content. • Managed a communications team to deliver an authentic multichannel storytelling campaign for our annual triathlon event, driving record levels of engagement across social media. • Lead and delivered all communications for our flagship international customer event – generating high levels of engagement through compelling social storytelling. As a result, increased app usage by 20% on the previous year, gained a 560% increase in viewers to our livestream, drove significant increase in social media engagement and gained double the amount of press coverage.

Woking, Surrey

Working with senior colleagues across the organisation, I advised and supported the CEO to instigate and deliver effective internal and external communications. Fast-paced and reactive environment. • Developed the CEO’s first internal communications strategy, delivering content across multi-channels to raise her profile and improve engagement with staff globally.• Advised and managed the CEO’s social presence; increasing engagement levels on Twitter and Facebook Workplace.• Created a compelling narrative to assist the media team in raising the CEO’s external profile. • Developed messages and drafted a variety of CEO communications in her style and tone of voice including speeches, bios, video scripts and external correspondence to high profile MPs and business leaders. • Advised the CEO on messaging and format for ‘town hall’ meetings and other internal events.

Guildford, United Kingdom

Lead the development of all content for the University’s new intranet. Advising a wide range of stakeholders on content best practice and influencing them to engage with the platform.• Informed the development of the first academic sharing platform for teaching & learning and research colleagues, liaising with 50 academics to sell in the benefits and identify content.• Built strong relationships and opened communication lines between communications and technical support teams.• Educated teams to focus on message, understand their audience and empower them to own and update their intranet content. • Regularly advised and influenced senior stakeholders including Executive Board members and the VC’s office.• Instrumental in a crisis management situation where I managed all business as usual for the internal communications team and temporarily oversaw management of the team.- Training teams on how to use Drupal CMS.

Freelance

Successfully achieved the immense task of solely writing all content for the Institute of Cancer Research’s new intranet. Content was varied and complex comprising both corporate and policy information, so it was essential that I understood how the organisation operated and its detailed policies, and quickly built trust with internal stakeholders. In total I wrote approximately 350 pages of content. My role involved:• Getting to grips with a multi-operational organisation, which functions as a research institute, higher education institution and charity.• Developing and agreeing a content structure, tone of voice and content schedule with the business.• Selling-in to stakeholders the reason for developing new content rather than simply transferring existing content over from the old intranet.• Meeting and establishing strong relationships with a wide range of stakeholders – scientists, academics and corporate staff – to understand their department or area of work. • Identifying the important information required and developing this into user-friendly, concise and engaging digital content.• Motivating busy individuals to come forward with information within strict deadlines.• Working closely with the project manager and communications director throughout to ensure project was on track and gain content approval.

London, United Kingdom

Responsible for HMRC’s digital presence, publishing high-quality content on GOV.UK and managing social media channels and campaigns from strategy development through to content creation and evaluation.Key achievements:• Launched and managed the HMRC Facebook page – planning and creating all content, advising policy teams on effective content, developing assets, community management and working with Press Office and Customer Support to minimise reputational risk.• Trained policy and communication teams on how to produce effective social media content which has lead to a consistent approach to social media planning and content.• Lead all social media activity for HMRC national marketing campaigns such as Tax Credits Renewals and Self Assessment, which directly contributed to an increase in people renewing online. • Collaborated with the Cabinet Office to run a series of Facebook posts to promote HMRC’s Marriage Allowance campaign. Through boosting, we reached 500,000 people, generating 198,000 views, over 1,000 likes and 1,500 shares. It was Cabinet Office’s most successful Facebook campaign to date.• Worked with HMRC blog teams to improve the writing and marketing of their blogs, resulting in a 540% growth in blog traffic over a six-month period.

Central London

Lead on all internal and external marketing activity communicating to the Higher Education and Further Education and Skills sectors. Key achievements• Drove a planned approach to marcomms activity by producing and delivering the organisation’s first marketing strategy.• Improved understanding of the organisation internally by developing values and a single narrative with the Senior Leadership Team, then embedding this across our UK centres.• Planned and implemented a profile-raising initiative for the CEO internally and externally. • Enhanced employee engagement by developing new digital channels and building trust and strong relationships with our UK-wide communications community. • Gained a 100% increase in traffic to the organisation’s website by enhancing navigation, improving content and utilising social media platforms. • Successfully embedded social media into the business, building and growing engaged communities on Facebook, Linkedin and Twitter. • Established and managed stakeholder groups to gain buy in, reduce duplication of work and increase impact of communications.• Represented the organisation on all marketing matters at Operations Board level.

London, United Kingdom

Supported the communications team in ensuring accessibility was considered in all policies across Government and that communications were accessible to all.Key achievements:• Lead an audience insight project to understand practitioners’ attitudes to ‘independent living’, taking the research forward to inform a cross-government communications campaign.• Advised and influenced Equality 2025 (the Government’s first Disability Equality Advisory Group) on its marketing activity, developing and delivering the group’s first communications strategy.• Produced a range of publications in a variety of formats including Braille, Audio and Easy Read.• Managed disabled people’s steering groups, demonstrating the importance of engaging disabled people as partners in decision-making.• Developed and managed relationships with internal policy makers and external agencies.• Commissioned suppliers through the procurement process.

East Grinstead, West Sussex

Planning and executing digital communications to generate sales leads.Key achievements • Relaunched the sortingcodes.co.uk website gaining a 20% increase in traffic. • Lead the production of two video demos to generate leads and increase sales.• Managed monthly email campaigns to generate new business and retain existing clients.

Hackney

Offering communications advice and expertise to directorates in order to promote their services to Hackney residents.Key achievements:• Increased take up of the Shoreditch taxi rank with cab drivers and lone females by 25% through an integrated marketing campaign.• Produced and promoted a walking map to encourage behavioural change in the borough. • Managed the production of a new corporate identity document to increase understanding of the importance of the brand amongst 3,500 Council staff.

East Sussex

Managed and developed the charity’s publishing programme providing a professional editorial service for both print and web activity.• Devised and implemented an annual publications strategy.• Recruited, lead and developed the publications team (five people).• Relaunched the charity’s membership magazine which resulted in a 30% increase in circulation and advertising revenue.• Managed the development and implementation of brand guidelines and house-style. • Launched a newsletter for 500,000 supporters generating an increase in donations.• Project managed rebrand and relaunch of the charity’s information leaflets.• Launched a new-look website which resulted in on-line donations quadrupling.