Clare Dean Email & Phone Number

Calais, Vt, Us

As an independent marketing consultant in the scholarly publishing space, I work with publishers, vendors, advocacy organizations, and companies in adjacent spaces to advance their evidence-based marketing strategies, build customer profiles, evolve branding and messaging, and conceive of successful campaigns. As a publishing generalist, I also work with organizations to evolve their communications and press programs, develop departmental structure conception and hiring, and presentation of company strategy. Please contact me to discuss your next project.

At PLOS, I reimagined and rebuilt the marketing function, overseeing product and organizational rebrands, creating and implementing multi- channel digital marketing strategies. I directed a completely new approach to engaging current and prospective authors, editors, reviewers, and librarians to drive submissions, build engagement with Open Science offerings, encourage contributor engagement, and drive interest for institutional partnerships. Building my team from 4 to 14 members over 3 years, we dramatically increased the scale of engagement with PLOS, focusing on priority markets. I also served as one of the key strategic leaders at PLOS, participating in the formation of organizational strategy, while cultivating strong relationships between my department and all others in the organization.

Somerville, Ma, Usa.

I was an independent marketing and communications consultant, specializing in analysis, strategy, planning, and messaging development. I worked with publishers, service providers to publishers, professional societies, and research institutions. Companies I have worked with include Crossref, the Coko Foundation, Metadata 2020, and the PDF Association.

During my time at Elementa, I managed all aspects of marketing and communications; from the journal's inception, through launch, and into the day to day promotions. I worked with authors, editors, institutions, news outlets and vendors in this broad-ranging role.

Cambridge, Ma

As the Marketing Officer for the Americas at Emerald, I was responsible for the market research, strategy, and campaign implementation for all content and products across North America, managing a small team. I specialized in using detailed business information to inform marketing strategy and messaging. Other responsibilities included market research, pursuing Business Development initiatives in the region, and providing Marketing guidance for Emerald's global Publishing department.

Through my work as a product manager, I marketed 23 - 30 society and owned journal titles in the fields of Engineering, Materials Science, Health Sciences, and Dentistry. My role involved working closely with editors and society contacts in journal development through marketing initiatives, and I was heavily involved in the marketing development for strategic journal development processes, with particular expertise in cross-promotion of titles and products.

During my brief time with Ashgate, I marketed a list of Philosophy and Religious Studies books, focusing on print promotions and catalogs, with heavy use of design programmes. I was involved in all aspects of marketing, including market research into prospective titles, and event management including book launches.

Ma, Theological Research

Ba Hons, English Studies With Theology

National Diploma, Art And Design