I specialise in new business and develop profitable partnerships that increase market share and help position adtech companies and publishers as market leaders. I am an experienced Data and Commerce Sales Leader most recently at Hearst for the Commercial team and I am now open to consultancy work or my next full time role in this space.I've delivered successful results in the digital advertising and programmatic industry for over 20 years. I've built deep, senior-level relationships with agencies, publishers and industry bodies and am seen as a trusted advisor. I have experience working across many verticals including Retail, Beauty, Luxury, FMCG, CPG, Travel, Tech and Ents.With the inevitable demise of the cookie there is increased reliance on programmatic contextual semantic and brand-safe solutions, 1st Party data audience segment solutions at scale and data partnerships including cleanroom solutions for agencies and brands. I offer unique skills and experience in GTM Data and Commerce strategy, launching and selling these and establishing successful incremental sales revenue streams. These have also included eCom and retail audience and shopper audience segmentations, affiliate revenue share partnerships, sales of innovative interactive shopper formats including video, social commerce and shoppable Branded Content. I also have experience leveraging and monetising data insights, and sales in intelligent data monetization with DPO SAAS solutions. I'm an empathetic leader, creating successful teams and a keen advocate for diversity and inclusion.A bit more about me:I strongly believe in promoting equality and I volunteer as a mentor for Bloom (since 2020) to help women at the start of their careers achieve their potential and future-proof their careers - ultimately helping move more women into senior positions in our industry. I have been a key member of the Bloom Partnerships Team - over past BloomFest events I gained ITV, Magnite, PubMatic and Double Verify and Taboola and Hearst as sponsors. Thanks to them all for supporting Bloom and helping us raise money for Women’s Aid.If you'd like to find out more - message me and let's chat!