Clare Saunders Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Mn, Us

From start to finish I manage cross-functional projects for Email, Direct Mail, and online banking channels, leading revenue generating high-impact campaigns.

Vaduz, Li

I developed multiple global marketing plans for the MVP launch of a non-custodial financial exchange, collaborating with teams to acquire 16,000 customers and secure $25M through a digital asset sale. I led the Nash Community project, implementing communication plans that resulted in a 10% membership growth pre-MVP. I established a Customer Success department by hiring and managing two specialists across continents, and grew our Twitter following from 10,000 to 70,000 in just eight months through strategic social media efforts. I navigated compliance with GDPR and legal financial systems globally, and worked cross-functionally with backend, frontend, legal, and design teams to create and promote Global Trading Competitions with prize pools of up to $150,000. Lastly, I collaborated with design and Shopify merchandisers to launch an online swag store, showcasing our crypto retail merchant payments system for business development.

Minneapolis, Mn, Us

I directed external communication for HBM, a full-service business development and technology company, where I developed effective corporate communication strategies by creating content for mortgage lenders across the United States, including Cherry Creek, Cornerstone Home Lending, and Fairway. Additionally, I marketed the rollout of a real estate app that offers buyers a private home search experience with access to 100% of MLS listings. I also oversaw the logistics and strategy for two significant website recreations.

Minneapolis, Mn, Us

I managed and curated all client content for large franchise restaurant groups, writing copy and creating ads for platforms such as Facebook, Instagram, Twitter, Yelp, and Google My Business using both user-generated and brand content. Additionally, I provided monthly and quarterly strategic direction for client public-facing communications, focusing on promotions, activations, spend adjustments, and channel priorities. To support pitches, I conducted thorough audits of each client's online presence. Furthermore, I managed the social ecosystem for real-time measurement across multiple platforms, including Google Analytics, Momentfeed, TapClicks, MailChimp, LevelUp, and Olo.

Atlanta, Georgia, Us

As the product manager, I led the creation of a marketing asset management portal that enables 1,100 franchise and company restaurants worldwide to access hundreds of approved local marketing creative assets, ensuring brand integrity. I also served as the project manager for Buffalo Wild Wings' annual community relations promotion, successfully raising $1,131,585 and surpassing the $1,000,000 goal. Additionally, I managed the marketing project for the US team member incentive holiday Blazin’ Bonus Gift Card promotion, which targeted 77,000 employees. In this role, I oversaw 1,000 US restaurant email accounts and contributed to developing the national email content strategy. Furthermore, I refreshed creative for local templates, national emails, and the web user experience, optimizing sign-ups through our email marketing platform.

Minneapolis, Mn, Us

I conducted research for PPC campaigns and assisted in creating and optimizing them across multiple websites and channels. Whether working independently or collaboratively with teams, I developed, implemented, reported on, and analyzed PPC campaigns from start to finish, leveraging my strong knowledge of metrics and results-driven optimization. I summarized and communicated the status of all campaigns to appropriate internal contacts and collaborated with project managers to ensure the timely delivery of project schedules. Additionally, I reported on developing search trends, tactics, and opportunities to both internal teams and clients, occasionally contributing to Point of View (POV) documents as needed.

I discovered and maintained wholesale relationships with clothing companies, including Brooks Brothers, Steven Alan, and various men’s fashion boutiques across the United States. Strategically seeking out retailers, I evaluated potential partnerships and secured contracts with notable platforms like Fab.com and Birchbox. In collaboration with consultants, I contributed to the development of new products for upcoming fashion seasons. Additionally, I developed and organized a new inventory management system that effectively reduced supply chain issues between India and the US.

Richfield, Minnesota, Us

I created and managed the latest Standard Operating Procedure (SOP) for Community Relations disaster relief, utilizing this framework to research and assess disasters, make funding selections, and determine grant amounts. This process led to the approval of a recommendation for $230,000 to be distributed to support relief efforts for the Duluth, MN floods, Colorado fires, Hurricane Isaac, and Hurricane Sandy. Additionally, I developed a creative disaster relief plan in collaboration with The Salvation Army, leveraging Geek Squad technology and vehicles to fulfill Best Buy’s Community Relations needs. I researched and analyzed over 75 nonprofits that provide access to teens and technology for the Best Buy Children’s Foundation Community Grants, designating $100,000 to organizations that aligned with our community giving strategy. Furthermore, I initiated and built a relationship with Good360, a nonprofit specializing in distributing technology to organizations like Boys and Girls Clubs nationwide, fostering a team-oriented relationship to create a comprehensive company-wide giving plan.

Minneapolis, Mn, Us

I created, organized, and executed a company-wide holiday charity project, specifically a Toys for Tots campaign with a two-month deadline, successfully recruiting 80 shops across the country to participate. This involved coordinating with over 15 United States Marine Toys for Tots coordinators to organize and implement plans with out-of-state shops, while effectively communicating the duties and responsibilities of participating franchisees. Additionally, I updated and maintained franchise websites, blogs, and social media platforms, including Twitter and Facebook. I wrote and distributed monthly copy for each coffee bean varietal through franchise communication channels, ensuring the website reflected these updates to keep customers informed and engaged with new product availability. Furthermore, I assisted in coordinating Dunn Brothers' participation as a liaison for Target’s Children’s Book Festival.

I developed and updated the HPAAC website, training current staff to ensure they could maintain it effectively. Collaborating with the board of directors, I helped create a Long Range Marketing Plan that set strategic goals for the organization. Additionally, I developed marketing materials for major events, enhancing their visibility and outreach. I also implemented, developed, and managed the organization's Facebook and Twitter accounts, resulting in a significant increase in followers and engagement.