Collaborated with full integrated marketing team to launch the #TGISunday campaign with Matty Matheson through website and email activation, increasing web traffic by over 90% YOY and driving a 40% increase in newsletter subscribers.Oversee strategy for the Pacific Foods digital ecosystem and direct monthly reporting for website, email and social media marketing performance.Support integrated marketing lead to generate messaging and content strategies across channels and extend campaign efforts to the owned digital marketing efforts.Manage email marketing agency relationship and direct content planning, execution and performance reporting for newsletter.Lead website content planning, execution, and performance reporting, directing deployment of content across the brand's site.Guide content pipeline, tracking new, existing, and upcoming content development through internal and external sources.

Direct strategic and tactical digital marketing plans for Pacific Foods, a Campbell’s brand, across social media, web, and email. Oversaw social media strategy for Instagram, TikTok, and Pinterest.Guide content calendar, production, and agency relationships. Manage social media coordinator. Report KPIs quarterly.Increased website traffic by 41% and decreased bounce rate by 35% YOY. Oversaw development of a campaign meant to increase awareness around package redesign, earning more than 5 million impressions.Design a digital ecosystem with the goal of triggering engagement, spreading awareness, and connecting consumers to point of purchase.Project manage digital marketing planning for the fiscal year 2025, with oversight on budgeting, agency scoping, and strategy.

Strategize, create, and manage content for craft spirits brands across Facebook, Twitter, Instagram, and LinkedIn. Spread awareness through engagement campaigns. Manage award-winning Instagram and blog for distillingwomen.com.

Drove leads through B2B-focused content, paid search, SEO, SEM, social media, and other efforts. Managed Google Ads, drafted blog posts, published targeted content across Facebook, LinkedIn, Twitter, and Instagram, and extended the brand's digital footprint.

Oversaw marketing automation, content across social platforms, website, blog and email campaigns and paid social and display campaigns.Managed digital marketing team and agency relationships.Used analytics from multiple sources, including Google Analytics and Facebook Insights, to inform content and marketing strategy.Strategized, planned and executed digital marketing support for sales goals and product campaigns throughout the year.Directed full website redesign and continued to maintain content on rogue.com.Led email marketing strategy, planning and content development as well as list curation and targeting.Grew and engaged audiences across digital channels, developing content that drove engagement, building and managing paid campaigns to boost traffic or brand recall, and responding to customers across all platforms.

Developed, analyzed and oversaw the social media and content strategy while executing on creation and publication of regular updates and posts.

Strategized and managed social media marketing efforts for a variety of clients in industries such as education, health and fitness.

Pitched stories to the drinks editor. Received assignments. Researched and wrote beer-related stories on deadline.

Researched and composed articles published monthly or biweekly that discussed beer topics with a wine-drinking community.

Crafted Snooth's story and shared it with users and clients through social media channels, press releases, published content and other online messaging. Maintained partnerships and relationships with bloggers and wine experts and professionals.

Strategized, planned and executed promotions and daily content for the stock photo site’s social media channels.Researched and discovered methods to grow the brand’s social following by 7-10% monthly.Reported performance of the brand across Facebook, Twitter, and other social channels.Provided support for public relations events and daily operations, including communicating with reporters and partners.Monitored and managed conversations on the community forums for the site’s contributors.

Launched and oversaw the editorial plan and process for CitysBest.com, a guide to the best in 25 cities. Built and managed an editorial team of seven regional editors, each maintaining five local City’s Best sites. Organized editorial calendar, devising national publishing schedule and content packages.

Wrote, edited and assigned local-focused content for several Websites, including AOL CityGuide and City's Best. Launched, oversaw and edited all content on Digital City blog and managed national team of freelance writers. Organized editorial calendar, devising story ideas and planning a publishing schedule.

Wrote and edited copy for a media-research Website focused on TV advertising. Managed and assigned short-term projects to a team of survey writers. Launched and organized project focused on product placement in film while managing team of writers assigned to the task.

Aided production assistants with the audition process and organization. Arranged contestant files and prize records. Demonstrated capability to operate in the fast-paced environment of a live show.