Clare Macrina Email & Phone Number

Singapore

Singapore

Singapore

Specialising in: - Social Platform and Content Distribution Strategy- Channel & Community Management - Social Copywriting

Singapore

✨ Disney+ APAC Regional CM Team Lead - Singapore, Malaysia, Thailand and Philippines ✨1. Stakeholder Management- Managing internal team stakeholders across all departments - Daily client communications and crisis management- Working with other client partners and agencies to ensure smooth delivery2. Team Management- Provided clear direction to your team, ensuring alignment with overall business goals and objectives- Foster a collaborative and creative team culture, encouraging open communication and idea-sharing among team members- Mentor the team to analyze social media metrics and performance data to assess the effectiveness of content via Sprinklr Dashboards3. Channel and Community Management - SG - Channel programming across TikTok, Facebook, Instagram, Twitter (X) and YouTube- Social Media Copywriting for posts on platforms- Use data-driven insights to plan, execute and develop consumer engagement strategies for more relevant and meaningful consumer engagement4. Paid Media - SG- Planning boosting of always-on and campaign posts across TikTok, Facebook, Instagram and Twitter (X)Key achievements:🏆 2022 - LIVE Content distribution at 3 official Disney+ offline events🏆 2022 - Expanded and launched Disney+ Philippines with the social and media team🏆 2023 - Launched Marvel Contest Activation with 100% increase in engagement rate on Instagram🏆 2022 - 2023 - Mentored and guided Community Managers within the APAC region outside Disney+, on other Disney brands and YouTube

Singapore

✨ Community Manager for Disney+ APAC - Singapore ✨1. Digital Content and Channel Management- Channel programming and comms planning across TikTok, Facebook, Instagram and Twitter (X)- High volume content distribution and management using CXM tool Sprinklr across various timezones- Social Media Copywriting across above platforms2. Community Management & Analysis- Develop meaningful brand to consumer interactions and engagement through CM strategies- Crisis Management and monitoring- Optimising content performance by spotting trends through social listening on Sprinklr, and developing them into content ideas3. Paid Media - TikTok, Facebook, Instagram and Twitter (X)- Media planning of always-on and campaign posts across platformsKey Achievements:🏆 2021 - Pioneered and established SOPs and guides / playbooks for Disney+ Regional CM Operations🏆 2021 - Content Marathon to celebrate Disney+ Day with 200+ social posts within 5 hours🏆 2022 - Launched Disney+ SG TikTok channel platform with a livestream🏆 2022 - Mentored and guided junior CM within the APAC region outside Disney+, on brands like SK2

Singapore

- Business Development including strategic pitches and proposals to the management, board of directors and Temasek Holdings. - Event and campaign planning with Food Service Distributors and Influencer Management with Celebrity Chefs to build a local and regional plant-based movement in the Food-Tech space.- Social Media Management, Strategy and Operations (Product Campaign launches & Always-on), working closely with branding agency - Project and Production Management for all online and offline marketing campaigns (incld. photoshoots)🏆 Key Achievement: Integral part of the core set-up and branding team for GTM product and digital awareness: HAPPIEE plant-based food series by Growthwell (available in major grocery retail stores)

Singapore

Samsung Electronics Co., Ltd, Black Sheep Studios (Nov 2019 - June 2021)- Analyzing digital insights and data for strategic digital planning, utilizing social listening and tracking for both always-on and campaign initiatives.- Align Data Management Strategy with Business Strategy to optimize operational efficiency, enhance decision-making processes, and drive sustainable brand growth.- Strategically optimize content publishing across social media accounts, utilising best practices for enhanced reach and engagement, and achieving optimal digital presence.🏆 Key Achievement: Integral member of the Samsung CES 2021 LIVE social teamRed Bull Global Newsroom RBMH, Black Sheep StudiosJan 2019 – Dec 2019- Managing social activity and content on global social channels during the APAC timezone, as a part of a 24H Always-On newsroom, frequently working across 3 time zones (SGT, PDT and CET), liaising with various counterparts and teams on Rebull US and HQ in Austria.- Channel and Content Management by curating and publishing social posts and crafting reports via Sprinklr Asset Management and Sprinklr Dashboards, running social content calendars on AirTable. - Content asset creation and curation with Adobe Premiere Pro and Adobe Photoshop.- Managing an internal team of 6 Community Managers and variating degrees of stakeholders from the social team in Red Bull HQ.🏆 Key Achievement (outside RedBull): Served as a social specialist for International Women's Day 2021, collaborating with local influencers, facilitating the live publishing of content assets and generating comprehensive campaign reports.

Singapore

Red Bull East Asia Content Studio (EACS), Black Sheep Studios, Jan 2018 - Dec 2019- Strategic market specific content creation and curation for 9 markets: Singapore, Malaysia, Thailand, Philippines, Taiwan, Indonesia, Hong Kong, Japan & South Korea - for content and engagement to each markets’ business goals and community’s sport vertical interest.- Creating market specific sport vertical content boards (from asset pool of ~100K assets) on Sprinklr to best fit market audience.- Creative content ideation with the team for new original content.Red Bull Global Newsroom RBMH, Black Sheep Studios, Jan 2017 – Jan 2019- Client, vendor/partner and stakeholder management of internal and external teams.- Content planning and execution across RedBull’s global channels using AirTable, growing communities and followers for Red Bull Global’s Facebook, Instagram (follower growth from 6M to 12M in 2 years), TikTok, YouTube and Twitch.- Execute Consumer Engagement Strategies by optimising brand-to-consumer interaction, crisis management, running social campaigns and trend spotting via social listening on Sprinklr.- Creative Social Media Copywriting and video editing with Adobe Premiere Pro.Community Manager, IKEA Singapore, IKEA Malaysia, Oct 2016 – Mar 2017- Channel / Community Management and Copywriting for social media posts for IKEA Singapore, Channel Management for Malaysia and Thailand. - Bi-weekly post performance report for SG, MY, TH with Omniture, Facebook Insights and PO.ST.- IKEA Client Management and Influencer Management (campaigns).- Trend spotting, Social Listening and support on Crisis Management.

Oxley Business Hub

- Tech Client Management including painless onboarding, increasing adoption, ensuring retention and building satisfaction- Develop, prepare, and nurture customers for advocacy through establishing critical business goals, and/or other key performance indicators - Content creation and copywriting based on up-to-date industry insights

International Plaza

- Solely responsible for all admin, operations and marketing duties of the company, focusing on online and offline strategic planning to enhance company’s market presence and awareness.- Business Development through managing a thousand-strong member database, forging new potential business partnerships and converting hibernating into active members via extensive client profiling and market research.- Coordinated large-scale corporate events, overseeing logistics, managing vendor relationships, and ensuring seamless execution to create memorable and impactful experiences.- Manage, train and groom team in their respective marketing and operation roles.

Singapore

- Managing a thousand-strong client database by matching company and client needs- Convert hibernating members into active members- Extensive client profiling and market research

Singapore

- In charge of both online and offline marketing (events)- Regular collaboration with partner companies and external vendors to plan and execute regular corporate events- Managed Social Media channels, from content creation to article writing- Manage staff movement and certain HR day-to-day duties regarding staff, events and booking schedules

Singapore, Singapore

- Worked closely with management teams both locally and globally, dealing with different time zones to finish projects on CRM platforms- Managed the corporate blog with fresh weekly content creation of articles and infographics- Worked closely with the design team to align copy and art direction- Optimise SEO of new website from scratch

- Boost internet presence on various Social Media Platforms (i.e. Facebook, Twitter, Instagram, Pinterest) through copywriting and content creation- Strategic planning and managing of always on and social media campaigns

Singapore

- Liaised closely with suppliers and designers to manage and meet timelines- Client management of deliverable expectations - Daily admin duties for CEO

Singapore

- In-depth generation of weekly reports with further result analysis by understanding Google trends- Developed ideas by sieving through new and current research, to enhance the traffic and conversion rates- Engaged in cross-country department update meetings with company counterparts around Asia- Provided administrative and secretarial support to the department manager

Singapore

- Generated, analyzed and summarised weekly SEO reports for internal stakeholders- Heavily researched on industry news to develop new strategies for search engine optimization and development of new ideas and initiatives in SEO department

Bachelor Of Art (Communication), Communication, General

Diploma In Information Technology, It

Activities and Societies: Soundcard - Vocal Performances

High School