Clarence Lacerna Email & Phone Number

Part of the Home Appliance team who managed emerging products including LG Styler, CordZero, and LG NeoChef. Maintained revenue and profitability of LG Styler, meeting monthly sales targets through development of quarterly program for dealers, price competitiveness, inventory management, sales network relationship building, and marketing communication efforts. I also coordinated new product launch process and timeline for CordZero and LG Microwave from market analysis, price positioning, product development, up to assets creation and packaging in alignment with HQ, securing timely effectivity of each activity. This led to the successful launch of the CordZero in the Philippine market.

Metro Manila

Coordinated and managed marketing campaigns and programs for Auto Loan. Developed and executed multi-channel marketing campaigns and promotions (i.e., on ground events, online promos) to the target market and existing clients. Including development and presentation of concept proposals, program launch support, ad content, and campaign execution, monitoring, and review.

Handled premium segment condominium projects in three areas. Managing these projects entails project development and management that includes pricing and inventory, sales revenue generation through sales and promotion efforts and network management.Also managed in-house sales group as part of marketing support team handling sales network recruitment, training, and retention. Additionally, ensured to maintain network relationship through activities like organizing sales events and incentive programs.

Postgraduate Degree, Marketing Management

Bachelor'S Degree, Psychology