Senior communications professional with many years of experience in PR, marketing, events and internal communications in the media and entertainment, IT, telco, online advertising and management sectors working both in-house and in agencies.Specialties: Experienced providing strategic marketing and communications counsel to senior executive and board-level in public and private businesses working with both public sector and private equity shareholders. Specialized in change management and repositioning of brands. Proven track record of devising campaigns, managing budgets and building and motivating teams.Three-time founder and entrepreneur with vast industry experience, knowledge and networks in the Media & Entertainment technology field spanning London to Hollywood. Clare Plaisted is a seasoned communications expert specializing in media, entertainment, and broadcast industry PR. As the Founder and Principal Consultant at PRComs, she leads a network of senior communication professionals who provide customized marketing and PR solutions globally. Her approach focuses on integrating strategic messaging with targeted media outreach to help businesses stand out in competitive environments like trade shows. Plaisted is also one of the founding members of the Trade Show Collective, which aids companies in optimizing their trade show presence for enhanced engagement and ROI.