Integrated Customer Experience excellence, Insights, Digital and Omni channel, change management, KPI and impact.

A cross portfolio role in the Meningococcal Franchise. Based on extensive experience in digital I provided consultation for our digital initiatives ensuring we get the best out of any agency recommendations and that appropriate measurement frameworks are in place from the outset. Including sharing experience and liaising across the business and region based on experience and knowledge. Successfully launched our DTC campaign a first at Pfizer campaign targeting teens via Social media and influencers. Worked on future enhancements for 2019 with partnership agreements to enhance our reach and influence. Lead the development of our Developed Markets Access Plan a plan closely linked to our commercial strategy and market requirements; access and innovation in access which are pivotal for long term Vaccines success.KOL development and engagement planning: Developing an HCP educational programme to validate internal messaging, engage with existing and new KOLs, and enhance F2F engagement in order to raise awareness of Pfizer’s vaccine portfolio and build advocacy

Many of my roles, including this role, have included leading change, including digital transformation, and bringing new products to market. I am confident in challenging the status quo taking the initiative and developing new business strategies and innovations.Strategic Consultancy with Commercial Clients to deliver robust multichannel plans in line with business objectives. Providing thought leadership and challenging the status quo. Leading change and understanding business requirements to deliver operational excellence and execution of multichannel digital projects.

Strategic Planning and implementation of projects directly with Healthcare customers