Clare White work email
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Clare White personal email
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Senior marketer with 16 years' experience | Tech industry | Agency side experience | Creative all-rounder | Mentor Hi there! I'm a senior field marketing leader with over 16 years' professional experience. I've held a number of integrated marketing manager roles during my 8+ years at Microsoft including developer & startup, education, Surface B2B & B2C, SMB and sustainability. No matter the audience or the sector, the goal has been to reach the target audience to drive awareness, demand and sales pipeline for Microsoft's platforms and devices. This requires deep collaboration with the entire marketing team, data & analytics, business groups and sales teams. I can run integrated marketing campaigns, digital and in-person events of all sizes, content and case studies, social channels, community development, email nurture programs, sales enablement and much more!Prior to Microsoft, I worked in retail ecommerce as a marketing specialist, freelanced in social media, content, web producer roles and took parental leave to raise my beautiful family. I started out my professional career in a creative agency called Reactive (acquired by Accenture) where I held roles in client account management and project management, working with brands such as General Pants, Cue, Donate Life, UTS, Infigen Energy, Wendy Wu Tours and more to help them meet their business goals via web, CMS, digital creative, video, photography and content. Here I pitched for new work, was main point of client contact throughout projects, managed relationships, budgets and timelines and led a team of developers and designers to deliver projects on time and on-budget.I hold a Bachelor's Degree in Media and Communications from UNSW, recently completed a Mini MBA in Marketing and am a strategic, driven, creative, people-person who loves collaborating in a team (and having some fun while doing it!).
Microsoft
View- Website:
- microsoft.com
- Employees:
- 231118
- Company phone:
- 0124 415 8000
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Data Marketing Lead | Microsoft AsiaMicrosoftAustralia
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Senior Azure Integrated Marketing ManagerMicrosoft Dec 2022 - PresentRedmond, Washington, Us• Contributing to the Azure cloud business revenue by planning, developing and executing strategic marketing campaigns and initiatives aimed at driving awareness, growth and consumed revenue. • Working collaboratively with the ANZ Azure business group, Go-to-Market Managers, Corporate headquarters, and partners such as GitHub, I help achieve shared business goals.
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Anz Sustainability & National Agenda Marketing ManagerMicrosoft Jan 2022 - Dec 2022Redmond, Washington, Us• Developed and executed strategic ANZ Sustainability marketing campaigns and initiatives targeted at driving growth and awareness of Microsoft’s platforms amongst ITDMs and sustainability leaders.• Was part of the team launching the company's first local sustainability thought leadership paper, "Accelerating the Journey to Net Zero," in partnership with Goldsmiths, University of London. I planned and executed an integrated marketing campaign, which included web and digital presence, organic and paid social media strategy, 3rd party events, and internal sales enablement. The campaign resulted in PR mentions, net new contacts, share of voice (SOV), downloads, and website traffic.• Developed a deep understanding of Microsoft’s Corporate and local sustainability goals, Corp programs and field resources, and aligned marketing initiatives to support those goals.• Effectively promoted Microsoft’s sustainability initiatives and technology to support customers in achieving their own sustainability goals, leveraging various channels such as social media, email marketing, and third-party events including Impact X Summit and Climate Salad Festival.
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Industry Marketing Manager - EducationMicrosoft Jul 2017 - Jan 2022Redmond, Washington, Us• Develop and execute strategic integrated marketing campaigns and initiatives to drive revenue growth across all of Microsoft’s technology in the Education industry by targeting key decision-makers in Higher education and K-12 sectors.• Managed marketing budgets of up to 3M (AUD) across different IO’s and budget sources for effective and compliant spend• Collaborate with cross-functional teams, including business groups, education sales team, CMO, devices teams, channel, and Corporate headquarters. • Produce written and video case studies and customer stories to showcase Education customer evidence and amplify them across all owned channels with paid and organic media. • Engage and shape Microsoft's local community of IT decision-makers and teacher advocates (Microsoft Innovative Educator Experts) through events, training, regular community calls, sharing product roadmap, and capturing and amplifying their stories. • Partner closely with the Sales team to drive account-based marketing and social selling motions, and using data to educate Sales executives on how customers interact with marketing initiatives. • Plan and execute event strategies, including presence at key industry events such as EduTECH Expo and Conference and FutureSchools, first-party programmatic events for teachers and IT decision-makers, and event sponsorships.• Manage agency relationships, briefing and campaign reporting processes across Microsoft's preferred network of vendors and creative, social, paid media, and event agencies.
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Digital Community & Content Specialist - Smb & EducationMicrosoft Feb 2017 - Jun 2017Redmond, Washington, Us• Collaborate with cross-functional teams to engage and drive advocacy of Microsoft’s solutions among the Australian Education and SMB community through marketing campaigns, online content, customer stories, events, and social channels.• Successfully manage an influencer program of 25 Australian SMB’s and entrepreneurs, building an engaged community to increase Microsoft’s share of voice on social media among small businesses and entrepreneurs.• Demonstrate strong on-ground social media management skills at large-scale events, including live streaming to social accounts, community management, and coordination of videographers, photographers, and agencies to produce high-quality content aligning to Microsoft brand and goals.
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Smb Social Media Community ManagerMicrosoft Feb 2016 - Jan 2017Redmond, Washington, UsCreating social media campaigns to reach SMB audience. Produce social listening reports. Content writing / production of customer stories using Microsoft’s tools to run their business. Marketing program management.
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Digital Marketing SpecialistShoply Limited Oct 2014 - Jan 2016• Collaborate with operations and product teams to meet business goals through integrated marketing initiatives and building solid relationships with suppliers for profitable sales.• Drive strategy for all marketing initiatives including social, content, in-store events, and influencer marketing.• Create visually appealing designs for EDMs, product listings, social media posts, and blog using MailChimp, Canva, and Adobe Photoshop. • Manage website enhancements, product listings, and seasonal landing pages using Magento CMS, and coordinate workflow of 2 online content writers. • Conceive, design, send, and report on email marketing campaigns using MailChimp (including database segmentation and A/B testing). • Analyze and report on campaigns and marketing activities using Google Analytics, Facebook Insights, and MailChimp statistics to senior management/CEO during weekly meetings.
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Full-Time ParentingCareer Break Jul 2011 - Aug 2014
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Client Account Manager / Project ManagerReactive Dec 2007 - May 2011Melbourne, Victoria, AuReactive Media was an award-winning agency, partnering with some of the most well-known Australian and global brands to create innovative websites and campaigns. • Manage a diverse set of client accounts, including blue-chip, not-for-profit, software start-up, fashion, ecommerce, retail, youth, and government, with a focus on developing and nurturing strong relationships. Notable clients included General Pants, Cue Clothing Company, Campus Living Villages, Infigen Energy, DonateLife (Aus Government), UTS, and NBCF• Deliver large-scale design and development projects, including websites, campaign landing pages, intranets, and full custom eCommerce builds including integration with various systems, apps, html emails, animation, video, photography, and banner advertising, to agreed quality and scope.• Manage project scheduling and produce client documentation such as weekly status reports, contact reports and creative briefs. • Identify and proactively pursue new business opportunities, attending new business briefings, and producing proposal and tender documents. • Lead a team of FED’s, art directors, web designers, and developers, throughout the project cycle to ensure timely and on-budget project delivery. • Conduct A/B testing, usability testing, write user personas and scenarios documents, and perform quality assurance of wireframe and functional specification documents. • Provide CMS training to clients and offer ongoing support and advice. -
Business Support / Administration OfficerWork Solutions Group Dec 2001 - Dec 2005Business support and administration in an Occupational rehabilitation organisation.
Clare White Skills
Clare White Education Details
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UnswMedia & Communications -
Marketing Week Mini Mba With Mark RitsonMarketing
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Tafe NswMarketing
Frequently Asked Questions about Clare White
What company does Clare White work for?
Clare White works for Microsoft
What is Clare White's role at the current company?
Clare White's current role is Data Marketing Lead | Microsoft Asia.
What is Clare White's email address?
Clare White's email address is cl****@****ail.com
What schools did Clare White attend?
Clare White attended Unsw, Marketing Week Mini Mba With Mark Ritson, Tafe Nsw.
What skills is Clare White known for?
Clare White has skills like Digital Strategy, Cms, Account Management, Quality Assurance, Web Project Management, Social Media Marketing, Website Testing, Key Account Management, Ms Project, Ms Office Suite, Wordpress, Umbraco.
Who are Clare White's colleagues?
Clare White's colleagues are 楊子萱, Chaitanya Pavan Penumarthy, 魏佳斌, John Guy, Helen Moral Garcia, Murodjon Dadoboev, Paul Dorsch.
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