Clare W. Email & Phone Number

Devizes, Gb

Hybrid

Thrilled to be leading the Greene King pubs development and growth strategy as Brand Lead forour most historic pubs, our Heritage flagships. Beginning with the landmark Roebuck, in Richmond. Creating compelling customer experiences for our target market, across Design, Food, Drink and Service, then working with passionate and talented teams to implement the strategy.🌟 Immensely honoured to be one of 10 nominated by our Exec Board, for a ‘Pride of Greene King 2024 Award’. Humbled to be amongst some incredible winners.🌟 Over the moon to be nominated by colleagues for 6 x Greene King Marketing 2024 Awards.🌟 So happy and thankful to have received the award for ‘We Take Ownership’. Who doesn’t love going to the pub!

Marlborough, England, United Kingdom

Leading brand content and creative development for small-business online gardening brand Sarah Raven. Including:💫 Creating first ever brand tone of voice 💫 Developing core brand guidelines💫 Devising and delivering a brand growth strategy 💫 Establishing design studio workflow processes

Salisbury, England, United Kingdom

For so many, recent times have been extraordinarily difficult. As a result of my fortunate professional situation, I am delighted and honoured to be able to give back some of my time and expertise to various local and national charities and organisations which perform such important roles in people’s livesIncluding:Admin Secretary and Trustee - Harnham Water Meadows Trust.Chaplaincy (non religious) support at Salisbury Law Courts.Annual Trade Village Manager - New Forest Marathon and Festival.Practical conservation tasks with Wiltshire Wildlife Trust.

Southampton

Leadership of an incredibly talented product development team across a diverse range of specialist areas of entertainment, including strategic brand partnerships with Gary Barlow and Aardman (Wallace & Gromit). Development and successful roll out of new ground-breaking entertainment strategy using excellent communication skills and empathetic leadership approach to drive cross-function engagement, resulting in a new innovative entertainment design for new ships Iona and Arvia.Content strategy and development for launch of all new product propositions.Strategic partner across the business; representing and collaborating across all projects for new ship product development, on board attractions, family experiences, new talent, production shows and product lifecycle. 🌟 Department team winners of Carnival UK Culture Essentials value award for ‘We Care’🌟 Placement on Springboard, Carnival UK’s talent leadership scheme.

Strategic development of the P&O Cruises brand including shaping a new architecture and vision to ensure the brand remained salient, felt relevant and appealed to a wider demographic.Devised key brand partnership strategy in support of brand pillars to drive consideration amongst current and future target audiences including creation of ‘Local Food Heroes’,encompassing introductions, negotiations, contracts and talent management. Developed product and customer propositions for Food & Beverage and Entertainment venues.Strategic brand business partner across the organisation. New product innovation, overseeing service design, and defining amazing guest experiences.Implemented KPIs for all brand activity to measure performance and inform future planning and strategy.Individually we are one drop, but together we are an ocean.

Global Brand Marketing Manager for the world's largest aquarium brand; SEA LIFE at Merlin Entertainments plc.Leading delivery of our brand strategy, compelling propositions, and brand marketing of SEA LIFE across an impressive estate of 48 aquariums worldwide.Working with a talented team of Merlin Magic Makers, Curators and Marketers to create new engaging feature concepts, propositions and innovative guest experiences.Learning all about the amazing marine creatures we are lucky to share our planet with.Thinkers. Dreamers. Doers. Achievers.

Old Street

Overall responsibility for the commercial and creative development of off-line global Licensed Live Entertainment formats for tech-brand Moshi Monsters. Delivering world-class innovative and engaging Consumer and Trade experiences through Family Attractions, Festivals, Museums, Retail and Trade Shows across multiple international territories. Key responsibilities include:Business DevelopmentContract management Strategy alignment Concept creationFull P&L and budget managementCross-Marketing opportunities Creative BriefingManaging and coordinating delivery

Management of Global Live Entertainment formats across pre-school portfolio (Raa Raa the Noisy Lion & Little Charley Bear) 3 month consultancy position.

Management, global business development and IP licensing of theatrical live shows, and immersive themed attractions for Postman Pat, Casper the Friendly Ghost, George of the Jungle, Tinga Tinga Tales, Basil Brush and Guess with Jess, across Theme Parks, FEC's and Hotel resorts.

London, United Kingdom

(Acquired by DreamWorks) Management of full brand marketing mix across TV production, PR, online, live events, trade and product development for British TV puppet icon, Basil Brush

Retail POS development and Event Coordination for Rail Storm in Trafalgar Square

Education record

Education record