Clay Arnold Email & Phone Number

Washington, Dc, Us

● Responsible for 60% YOY increase in pageviews while serving as publisher, lead editor, and content & platform strategist for VMware News & Stories, the external content engine of the global communications team ● Manage and maintain strong editorial relationships with company stakeholders to drive the storytelling around the business impact VMware brings to customers and partners ● Develop standards, systems, and best practices (both team member and technological) for content creation,… Show more ● Responsible for 60% YOY increase in pageviews while serving as publisher, lead editor, and content & platform strategist for VMware News & Stories, the external content engine of the global communications team ● Manage and maintain strong editorial relationships with company stakeholders to drive the storytelling around the business impact VMware brings to customers and partners ● Develop standards, systems, and best practices (both team member and technological) for content creation, distribution, and repurposing● Provide creative and editorial direction for all the team’s written, visual, and audible content● Oversee the company’s Business Momentum program, a paid and organic social amplification campaign with an annual half million-dollar budget ● Oversee web site redesign to be more video-forward, increase engagement and drive higher traffic Show less

Washington, D.C.

Oversee the production of a daily social media-based talk show. Lead a team of researchers, editors, bookers and production staff to produce accurate and compelling content. Manage the entire editorial process start to finish.

Washington, Dc

Created, led, and oversaw the online editorial strategy for both print and video. Worked with the social distribution team to expand audience and helped establish a network of influencers. Conceptualized and executed a video strategy that included both original and branded content. Served as lead talent scout and recruited a diversified, robust, and innovative digital team. Built a roadmap for Rare to incorporate emerging digital trends that coincided with the brand. Created the idea that led… Show more Created, led, and oversaw the online editorial strategy for both print and video. Worked with the social distribution team to expand audience and helped establish a network of influencers. Conceptualized and executed a video strategy that included both original and branded content. Served as lead talent scout and recruited a diversified, robust, and innovative digital team. Built a roadmap for Rare to incorporate emerging digital trends that coincided with the brand. Created the idea that led to the implementation and content creation of the Rare: Under 40 Awards. Show less

Oversee the production of the very first online network, which streams 12 hours of original programming. Manage a team of producers and reporters to ensure there is a video component to every story on Huffington Post. Facilitate the team’s use of several multi-media platforms to enhance the presence of Huffington Post. Handle all hiring and training of production staff. Manage production resources to stay within the budget.

Produce daily newscast aimed to inform and entertain the U.S. military. Use social media and the internet to research and track newsmakers within the Department of Defense. Craft story ideas and write scripts for newscasts and in-the-field segments including congressional hearings involving the Department of Defense. Produce online segments for pentagonchannel.mil. Manage a team of field producers, editors, and production staff to meet deadline of daily newscast and ensure the product is… Show more Produce daily newscast aimed to inform and entertain the U.S. military. Use social media and the internet to research and track newsmakers within the Department of Defense. Craft story ideas and write scripts for newscasts and in-the-field segments including congressional hearings involving the Department of Defense. Produce online segments for pentagonchannel.mil. Manage a team of field producers, editors, and production staff to meet deadline of daily newscast and ensure the product is accurate and compelling. Helped facilitate the successful transition of the Pentagon Channel’s broadcast operation from Alexandria, Virginia to a brand new facility at Ft. Meade, Maryland. Show less

Used several platforms of social media to track progress and advance breaking stories. Produced, wrote, and boothed assigned newscasts including breaking news, political coverage, and special reports. Creatively worked with reporters and anchors to tell compelling stories. Managed assigned teams of 3-5 reporters in every aspect of news broadcasting.

Master'S Degree, Communications

Currently working on a Master of Science in Communications. Expected to graduate in July 2018.

Bachelor Of Arts (B.A.), Media Communications

Education record