Clarissa Machado Email & Phone Number

Clients: Shiseido · e.l.f. · KEYS Soulcare by Alicia Keys

New York City Metropolitan Area

Boston, Massachusetts

• Delivered innovative and performance driven digital campaigns for Fidelity Investments by identifying and selecting media partners that achieved strategic and tactical objectives. Partner deals included both direct and programmatic buys through Amazon Ads, Google, Bloomberg and all social channels• Conducted negotiation and value creation processes both internally and with media vendors including trafficking campaigns, billing throughout the year, pacing bi-monthly and measuring brand safety• Prepared briefs for recommendation of prospective media partners, submitted requests for proposals (RFPs) for upcoming campaigns and compiled performance results to ensure media optimization

Greater New York City Area

• Synthesized social listening data, conducted trademark research and analyzed key industry trends for the development of the brand architecture, positioning and naming for a new healthcare brand• Analyzed industry insights and translated the findings into actionable takeaways and recommendations for the development of strategic brand audits for multiple B2B companies• Worked on 300+ alt text for the MBLM website by analyzing imaging and populating the site's WordPress• Published a Brand Intimacy Study article about the Health & Hygiene industry on MBLM.com

Sydney, Australia

• Conducted social ecosystem analysis in support of digital strategy for Pepsi Max and Jim Beam, which included gathering insights on competitor messaging and positioning, industry trends and social media patterns• Developed content as a part of the global network of “Culture Spotters” for Backslash, an editorial strategy unit designed to inform and inspire clients and partners about culture as it happens• Created in-depth research reports for Amazon Australia’s relaunch strategy including brand audits, competitive assessments and social media listening

Caracas, Venezuela

• Created and managed project timelines, edited creative briefs, and was the point of contact between the client and the agency during the national launch of a new healthcare brand • Managed social media channels (Instagram, Facebook and Twitter) and conducted weekly metric reporting to monitor KPIs for multiple brands including Farmatodo and Flips

Caracas, Venezuela

• Managed client budgets and project timelines in collaboration with the Project Manager and Account team for the international brands Locatel and DirecTV• Analyzed social media campaign results and assembled reports for the national Ama de Casa brand• Coordinated the development and shoot of multiple TV and radio spots for traditional marketing campaigns

Communication Design

Two year program grounded in typography and interaction design for print and digital media, integrating technology-driven design.

Bachelor Of Science In Business Administration, Marketing

Sydney Internship Program