Digital Marketing Manager
Raymond Weil Usa
New York, New York
In less than 6 months was promoted from DMM US to Global, acquiring the responsibility of raymond-weil.us & raymond-weil.com digital marketing initiatives including strategy and execution. A typical week may consist of updating meta descriptions or image alt text, AdWords campaign management and analyzing ROAS, site speed optimization, content management, email marketing campaigns and A/B testing, creating custom audiences and developing buyer personas, conversion tracking and data-driven… Show more In less than 6 months was promoted from DMM US to Global, acquiring the responsibility of raymond-weil.us & raymond-weil.com digital marketing initiatives including strategy and execution. A typical week may consist of updating meta descriptions or image alt text, AdWords campaign management and analyzing ROAS, site speed optimization, content management, email marketing campaigns and A/B testing, creating custom audiences and developing buyer personas, conversion tracking and data-driven attribution modeling, or posting across RW’s social media channels for 600k fans of the Swiss-made luxury watch brand. Achievements YTD include 80% increase in site speed, 33.5% in online users, 40.9% in overall sessions, 184% in conversion, 10.29% of total user site sessions, and 14.43% increase in followers with an average engagement rate of 7% (4.5x the industry standard). Show less