Led creative direction, brand identity, and social media strategy for all things Crumbl Cookies 🍪Grew Crumbl's branding department from a Utah start-up with thousands of followers to a nationally known brand with millions of fans — all while maintaining strong brand consistency, building brand equity, dominating in market share, and exponentially growing social media engagement. This was executed through more than 10 social platforms, working with dozens of vendors, and 900+ franchise locations across all 50 states.Partnered with TurnerDuckworth NY for the Crumbl rebrand, leading communication and acting as the brand expert. The project received a 2024 ADC award and made the Shortlist of 2024 Clio Awards, in the category of Brand Identity: Rebrand.Notable achievements include driving Crumbl's mobile app into the top 10 food and drink apps, leading new product designs and launches, the #crumblreview hashtag gaining over 230 million views on TikTok, and overseeing the brand's subtle glow-up from 2019 to 2023.Managed a team of more than 20 creatives in branding, design, photography, videography, copywriting, and social media.

Provided freelance graphic design and brand identity services, with a specialty in presentation design and creating visually compelling designs for clients.Clients — Weber Shandwick, Ogilvy, RedBull, PepsiCo, Target, Pizza Hut, Uber, American Express, Verizon, Samsung, Nestlé, Honeywell, Mattel, Excedrin, Benefiber, Royal Philips, Crowne Plaza, and Royal Caribbean.

Served as the in-house expert for presentation content and design, while also creating graphic designs for brand identity, print, digital media, packaging, merchandise, and data visualization.Clients — Facebook, AT&T, GAP, Abbott, Under Armour, NOAH'S Event Venue, Compass, Solvvy, Monster, The Church of Jesus Christ of Latter-day Saints, and Blendtec.

Designed the original version of a digital textbook modeled after the Duarte Slidedocs format. Revisions over time have altered the initial design.

Designed print and web materials, including planners, pamphlets, pass-along cards, and apps, for missionaries as part of the Resource Development Department.

Taught and managed a dozen young adults in a three-week, full-time training program. Trained over 250 individuals and developed new training methods in a year-long pilot program.

Researched best practices for 93 Marriott hotels, designed and presented strategies to 90+ executives, and implemented a successful campaign that doubled Facebook followers and increased engagement by 200% in one month.

Promoted school events by creating promotional materials, hosted special guests, and assisted in organizing events such as lectures, fairs, and banquets.

Developed and executed the social media strategy for BYUarts, managing a successful month-long campaign that established a new Instagram profile, gaining 1.6K followers, 17,000 views, and reaching 46,000 people.

Wrote articles, conducted interviews, and covered campus events, contributing to the newspaper's printed and digital publications.

Conducted primary and secondary research, analyzed data, and presented findings in a designed slide presentation, offering actionable insights and recommendations.

Oversaw front-of-house operations, ensured smooth audience experiences, managed staff, addressed issues, and coordinated with various departments to maintain event flow and safety.

Managed ticket sales, oversaw box office staff, coordinated seating arrangements, handled customer service issues, and ensured smooth ticketing operations for performances and events.