Clarissa Bruna Cook Email and Phone Number

Spearheaded market expansion by acquiring 30+ new accounts resulting in a 35% increase in sales volume.Managed and nurtured relationships with 200+ existing accounts, securing an average annual retention rate of 95%.Developed and led a comprehensive sales training program, increasing product knowledge and facilitating a significantimprovement in sales efficacy.Inventory management and optimization.

Develop specific plans to ensure growth in both long and short term.Forecast annual, quarterly, and monthly sales goals.Managing a sales team in order to maximize sales revenue and meet or exceed corporate set goals.Collaborate with senior executives to establish and execute sales goals.

Accountable for handling various tasks simultaneously on a business day. Involved in the development of new policies and programs, staffing and training process, research, preparation of presentation, proposals and reports.Formulate business strategies with other departments.Team leader in project management interacting effectively with staff and clients.Creation and delivery of print and internet advertising.Analyze customer requirements, develop messaging architect, specifies vehicle/project development and drives creative development process.Manage internal and external resources to ensure the timely delivery of projects.

Monitored the program on 20+ accounts across all domestic sales; maintained and expanded customer base by coaching direct sales representatives to ensure sales goals providing sales training, role playing and scripts; building and maintaining rapport with key customers to detect their evolving needs. Also to assess the quality of the company’s relationship with them, as well as identifying new customer opportunities.Responsible of meeting regional sales objectives by forecasting requirements, making continuous adjustment to the budget, under a government regulated exchange control with a high inflationary index. • Established sales objectives by creating a sales plan and quota for districts in support of national objectives.• Enhanced overall forecast from 35% MAPE to 29% MAPE, despite a complex economic, regulatory and political environment, that generated sudden and unexpected demand variations.• Increased sales a 7-year period in 30%, considering a high inflationary economy.• Optimized account receivables with a timely record collection.

My role was to develop and implement business relations and strategic sales plans, this was to achieve new clients and service the existing ones, aiming to maintain the accounts and increased their balances. Created long term relationships base on people skills, detecting their needs and level of satisfaction with the products, service and company. • Built a portfolio of 60 clients worth $120MM.

Managed business development process including research, development, and implementation of innovative business models and strategies to the sales force. Responsible of producing sales data, reports and process results in order to recommend product lines, by identifying new product opportunities and/or product packaging and service changes. Develop data information (MIS) from input sales into useable decision-making tools. • Implemented various sales force incentives that boosted motivation, performance and acquisition of new sales account.• Developed information report of fees and commissions for the Sales Force.• Managed client prospecting and target AUM’s for the Financial Advisors.• Participated in the development of the CRM and data base for the Sales Force.