Define and implement the commercial, digital and operational strategies of the medical fiel force team and the hospitals sales team in the nutrition business unit, ensuring the increase of the sell out and prescriptive on health professionals. Reporting directly to the VP of Nutrition with a team of more than 300 people in my charge.

Responsible for the development and implementation of commercial and marketing strategies, as well as the management and leadership of the sales force (110 direct people) of Medical Detailing national wide, ensuring the execution of the strategy, achieving the sellout objective to short and long term, market share, and share of prescriptions, managing a budget of $ 300 million pesos and a P&L of $1 billion pesos, with direct reporting to the Bayer de México Consumer General Manager. Leader of BLEND, a Diversity and Inclusion platform for Bayer de México.Achievements:• Defined and implemented the strategic and operational KPIs for the HCP´s sales force nationwide, increasing the market share for allergy products by 3pp and 5pp in the prenatal category, obtaining an evolution index in prescriptions of 106. • Developed and fixed and variable incentive program for the sales force.• Developed a remote E-Detailing platform during the COVID-19 contingency, increasing the efficiency of daily visits to HCP´s by + 25% vs 2019, successfully adapting to market changes.)• Managed the resources (medical samples, scholarships congress, promotional give a ways, medical associations, KOLs) and budget, increasing 30% the scope of the universe of target and potential HCP´s vs 2019, at the same time developed a sizing & deployment of the national sales team.

Responsible for defining and implementing Operational Excellence Strategies in the execution and leadership of the internal sales force and outsourcing (350 people) OTC at the national wide, ensuring the execution for the achievement of Sell out in the short and long term, market share, shelf of share, numerical and weighted distribution, out of stocks and promotional grid, in modern and traditional trade; Managing a budget of $ 200 million pesos and a P&L of $ 2,000 million pesos. Reporting to the Commercial Director and Consumer Health General Manager of Bayer de México.Achievements:• Increased the Sell Out of both channels. Modern Trade grew by + 16% vs. 2017 and the traditional trade by + 37% vs AA. • Increased the weighted distribution from 70% to 82% of Aspirin and Alka Seltzer and numerical to from 89 to 96% in the traditional trade as well as the share of shelf in pharmacies of all OTC brands by + 22% vs a + 14% share of market.• Standardized pillars and execution priorities at the point of sale national wide with the merchandisers & Pushgirls in Modern and Traditional Trade, making the frequency and permanence at the POS more efficient by + 40%, targeting stores according to categories into account channel / chain / format.• Co-created with Trade Marketing the strategy of the Shopper Journey, creating anual promotional grids and developing point of sale materials according to each format and channel, generating a much more personalized shopping experience for each of the OTC brands.

Responsible for defining and implementing operational excellence strategies in the execution and leadership of the internal sales force and outsourcing (200 people) merchandisers & Demogirls at nationwide, ensuring the implementation for the achievement of the Sell out in the short and long term, market share, share of shelf, numerical and weighted distribution, out of stocks and promotional grid, in modern and traditional trade. Managing a budget of $ 90 million pesos and a P&L of $ 400 million pesos. KAM from 5 principals regional clients. Reporting to the Commercial Director.Achievements:• Increased the Sell Out of both channels. Modern grew by 11% vs. AA and Traditional by 12%.• Standardized pillars and execution priorities at the point of sale nationwide with the merchandisers in a modern and traditional channel, making the frequency and permanence at the point of sale efficient by 40%, focusing on the most important points of sale at nationalwide, according to categories into account channel / chain / format.• Executed & Developed regional clients promotional plan ISSEG, KLYNS, SMART, CALIMAX, CASA LEY.

Responsible for lead a category and brand strategies to channel and customer promotions, developing programs to win with customers, building brands, strategically investing for growth and monitoring implementation at the point of sale.Achievements:• Directed and implemented shopper understanding programs to consolidate the strategy of body creams, sunscreens, lip balms, dermo cosmetics in the self-service channel, obtaining the captaincy of the 5 categories with the 5 main retailers at the national and regional level.• Coordinated the outsourcing personnel agencies, managing to specialize the different sales forces and efficient the Trade budget by 12%.

Responsible for lead the category and brand strategies to channel and customer promotions in each of the Nielsen areas of the country, leading the internal sales and outsourcing forces to achieve the objectives of the executions at the point of sale.Achievements:• Coordinated the implementation of the strategies of the categories of body creams, sun creams, lip balms and dermatological at the national level, achieving 100% implementation of the main points of sale in modern and traditional channels, achieving the Sell Out by 17% vs. PY.• Coordinated the outsourcing personnel agencies, managing to specialize the different sales forces and efficient the Trade budget by 8%.

Gerente de Marca y Línea de Producto (Margarinas y Aceites Industriales)