I headed up POLITICO’s consumer strategy and operations team, with a product portfolio encompassing video, audio, digital site, iOS/Android app, newsletters, tools/platforms (including CMS), syndication partnerships, advertising integrations and operations, user research and analysis, business intelligence, event product strategy, and new business model pilots.

Headed up POLITICO’s B2C product team, with a portfolio encompassing video, audio, digital site, iOS/Android app, newsletters, tools/platforms (including CMS), and syndication partnerships.

• Rebuilt The Atlantic’s article pages: decreased load time 87%, increased ad viewability 78%, increased engaged time 15%• Spearheaded overhaul of email systems to increase newsletter list size by 314%, open rate by 23%, and revenue by 781%; transitioned email service providers and merged disparate databases to refocus communications and marketing on The Atlantic’s audience• Partnered with editorial and marketing leadership to plan special projects and map out editorial/product calendar to tie in with agile sprints• Hired, trained, and managed product managers and product fellows • Led full relaunch of CityLab.com and facilitated business unit reorganization: hired development and design leads, and established content management, ad serving, native promotion, and newsletter systems for new marketing, editorial and business leadership• Implemented customer service software and established process (response time improved 84%)• Transitioned 10 years of legacy videos and site/admin integrations from Brightcove to YouTube (100% increase in views)

• Owned all email newsletters (technology integration, launches, redesigns, and list growth) • Launched section for community engagement and threads • Redesigned and migrated TheAtlanticCities.com to the responsive stand-alone site CityLab.com; planned product strategy, development, and marketing • Managed vendors and internal teams to ensure high quality in all website features, CMS tools, SEO, e-readers, iOS apps, ads, analytics, video, e-newsletters, a/b testing, and digital event integration • Trained and supervised product managers and product fellows

• Launched TheAtlantic.com/video and custom video-upload tool with an external contributor submission feature as part of a custom CMS that integrates with Brightcove and the main Atlantic CMS. Later re-launched this as a responsive site with increased focus on original series and the viewing experience.• Planned and managed the creation of a CMS and flexible front-end design to build and promote sponsor content on TheAtlantic.com for easy creation of sponsor campaigns, with a savings of developer time equivalent to an extra week per month• Coordinated the redesign of article pages and landing pages on TheAtlantic.com to standardize and modernize our pages• Conducted competitive research and internal requirements gathering to create product proposals and roadmaps• Wrote functional specifications; oversaw development, QA, launch, user training and maintenance of products• Worked with vendors and internal teams to ensure high quality in all website features, CMS tools, SEO, e-readers, iPad apps, inventory management tools, analytics, video, e-newsletters, and digital event integration

• Coordinated Omniture implementation on all sites and products; set up Omniture report suites and dashboards• Created detailed analysis for all sites and presented to Edit, Sales & Marketing, and Digital Strategy teams monthly; pulled from Omniture, social sites, ComScore, MailChimp, DFP, iTunes, Flurry, and other sources • Researched particular product performance, distributed findings and recommendations to relevant teams

• Coordinated online advertising process, trained and led sales planners as the digital advertising team grew• Took on a leading role in monitoring site activity using Coremetrics, Omniture, and Google Analytics

• Developed and coordinated a comprehensive online advertising process (proposals, trafficking, billing, recaps)• Prepared custom proposals for print and online advertisers• Performed sales research, travel coordination, event planning, mailings, and special projects

• Read, edited or rejected manuscripts and query letters; submitted manuscripts to publishers• Edited contracts in progress