As a Media Buying Coach & Consultant with over 14 years of experience and a proven track record of managing over $79 million in ad spend, I confidently empower e-commerce brands or teams to navigate the complexities of paid advertising. My expertise lies in developing customized strategies that drive customer acquisition and maximize return on investment.I help teams or brands achieve the following: - Elevate their mindset about media buying! Get a hold of the daily account responsibilities and follow them day to day. - Help implement advanced media buying techniques and help with their execution. - Help media buyers improve their skills needed to work with third-party entities as well as help them delegate and organize their creative teams. And how to effectively use them as a resource while scaling the account.

Hired as external and temporary Senior Strategist to rebuild the SOPs, educate the team, improve agency accounts. Some of the day to day activities were:• Overseeing and validating the creation of strategies for any client funnel (including e-comm, coaching, or courses).• Managing team members and their ad accounts.• Weekly calls with your team to go over optimization best practices and strategy support. (i.e. Determining optimum use of budgeted funds, setting up goals and conversion tracking on common site platforms, interpreting trends, etc.).• The building of and/or creation of team SOPs to support a healthy and happy work environment.• Audit and review weekly reports from reporting software and communicate updates, recommendations, and results to the team.• Assigning and supporting in the management of tasks and account updates in Asana.• Staying on top of new techniques, strategies, and changes to test for better client results & campaign successes.• Participating in weekly team meetings to ensure agency team members are all meeting company goals & responsibilities.

Hired as an external Marketing Director to build and educate teams. Setup all processes and SOPs and draft the initial company marketing strategy.• Developed dynamic marketing material and communication tools forpromotional campaigns in collaboration with the creative team.• Led market research to find branding possibilities, solidify tactics, andmaintain a devoted consumer base.• Created and implemented an online marketing strategy that includedpowerful SEO, social media, and viral ad campaigns.• Developed novel techniques to increase consumer involvement.• Established, implemented, and refined national marketing campaigns toincrease brand awareness and product sales.

• Managed biggest agency accounts with clients spending over $1.5M/month on media buying.• Calculated the costs of media campaigns, led the scaling and budget planning, and presented thisinformation to clients in reports.• Successfully juggled many projects and clients simultaneously and always reached strict deadlines.• Led and managed the creative and media buying team.

Managed biggest agency accounts with clients spending over $500k/month on media buying.• Conducted research and tailored service offers for clients to satisfy theirrequirements and establish a viable compensation scale.• Successfully juggled many projects and clients simultaneously and alwaysreached strict deadlines.

• Identified viable promotional tactics through extensive market research and negotiated the deals.• Directed advertisements at a specific audience through targeted algorithms.• Increased user base through brand awareness and the introduction of essential marketing initiatives.• Collected and evaluated web analytics such as visitors, duration on site, and page views per visit.• Optimized strategy approaches by monitoring performance and making necessary modifications.

• Worked with the executive team to develop new products and promotecurrent services.• Collaborated on media plans and campaigns with senior management,clients, and other stakeholders.• Established strong professional ties with media planners, which aided inidentifying the most appropriate target audiences for campaigns.

Working as Freelance Media Buyer for multiple companies, participating in various marketing initiatives and operations.

• Managed social media campaigns and sales funnels in a B2B environment.• Established clear goals to increase customer retention, brand exposure, and website traffic.• Monitored the company's online presence to engage people and improve customer relationships.• Built social media and e-mail marketing campaigns that aligned with the company goals.• Stayed on top of and implemented the latest trends and best practices in digital marketing.