Clark Chapman Email & Phone Number

Huntingdon, England, United Kingdom

• Managing a team of PPC specialists.• Strategically developing ad campaigns across Google Ads, Facebook and other key platforms. • Managing multiple external agencies to maximise return on ad spend and overall media spend effectiveness.• Analysing data across the campaigns to support budget allocation decisions.• Developing clear conversion tagging systems and working with sales team to ensure quality of leads. • Managing large budgets and producing… Show more • Managing a team of PPC specialists.• Strategically developing ad campaigns across Google Ads, Facebook and other key platforms. • Managing multiple external agencies to maximise return on ad spend and overall media spend effectiveness.• Analysing data across the campaigns to support budget allocation decisions.• Developing clear conversion tagging systems and working with sales team to ensure quality of leads. • Managing large budgets and producing research findings to help improve the effectiveness of the overall paid media offering.• Attending senior team meetings to run through the spend numbers.• Making decisions related to ad spend and working alongside content team.• In depth analysis of campaign performance with use of relevant supporting software. • Working with the website tech team to utilise GA4 to conduct detailed campaign analysis and assessments.• Building excellent relationships with both internal and external senior stakeholders. • Present refined campaign performance reports, making recommendations where necessary.• Developing, mentoring, and guiding the Paid Media team.• Keeping up to date with industry trends. Show less

Cambridge, United Kingdom

• Created a multi-phased LinkedIn ad campaign for a biotech company which delivered key B2B leads.• Produced a Social Media strategy for the Cambridge Judge Business School MBA team. • Developed digital marketing strategies for an array of Pharmaceutical, tech and SAAS companies.• Managed and optimised B2B Google Ads campaigns and provided weekly training sessions to the in-house marketing teams. • Managed multiple Social Media ad campaigns for the Cambridge… Show more • Created a multi-phased LinkedIn ad campaign for a biotech company which delivered key B2B leads.• Produced a Social Media strategy for the Cambridge Judge Business School MBA team. • Developed digital marketing strategies for an array of Pharmaceutical, tech and SAAS companies.• Managed and optimised B2B Google Ads campaigns and provided weekly training sessions to the in-house marketing teams. • Managed multiple Social Media ad campaigns for the Cambridge Museums Group and delivered social media ads training.• Led many digital paid campaigns, including e-commerce, as part of the Huntingdonshire District Councils high street return.• Work closely with our client’s web developers, using my solid technical understanding of SEO to implement changes.• Develop data analysis frameworks for multiple clients and create bespoke weekly, monthly and quarterly reports.• Created and delivered both Google Ads and Google Analytics 4 training courses for beginners and advanced users.• Built out the entire paid campaign service offering for the agency including Google and Facebook Ads management.• Delivered Google Analytics 4 training and implemented onto many company websites. Show less

• Create engaging content for scientific blogs and developed communications plans to support multiple areas of the business.• Led communications for HR change transformation programmes including a £1.5 million project to improve work patterns for over 300 employees within the business.• Script writing for Executive Committee including CEO and provided communication support for any substantial business messaging. • Managed a Communications Assistant and provided ongoing… Show more • Create engaging content for scientific blogs and developed communications plans to support multiple areas of the business.• Led communications for HR change transformation programmes including a £1.5 million project to improve work patterns for over 300 employees within the business.• Script writing for Executive Committee including CEO and provided communication support for any substantial business messaging. • Managed a Communications Assistant and provided ongoing development support through monthly reviews. • Provided expertise and event management support to HR team with employee engagement which resulted in a 10% increase in overall employee satisfaction. I set up Town Hall events with senior management and raised awareness of in-house learning materials.• Managed relationships with external agencies including budgetary considerations and ensuring their output was up to our standard.• Communications lead for the Brexit Taskforce where I liaised with multiple departments and produced detailed monthly updates.• Organised a Science and Technology week event to enhance engagement across the business which saw over 30 scientific presentations, over 1000 attendees and I produced a post event online feedback form which showed 95% of attendees were satisfied. Show less

Peterborough, United Kingdom

• Worked closely with clients to support the development of marketing strategies including a focus on digital opportunities.• Produced quarterly social media content plans which helped generate a £50,000 contract for one of our clients.• Generated a 50% increase in business through local networking and a sustained digital campaign across our social media channels.• Enhanced our clients reputation and increased user traffic to their websites by researching and producing… Show more • Worked closely with clients to support the development of marketing strategies including a focus on digital opportunities.• Produced quarterly social media content plans which helped generate a £50,000 contract for one of our clients.• Generated a 50% increase in business through local networking and a sustained digital campaign across our social media channels.• Enhanced our clients reputation and increased user traffic to their websites by researching and producing industry specific blogs.• Produced and designed engaging business newsletters and designed them up using email campaign software Survey Monkey. Show less

• Managed various social media platforms and produced content which resulted in a 100% increase in Twitter followers within 6 months. • Responsible for managing the Recycling Rewards Scheme, which was setup to encourage more recycling across the city and oversaw a £20,000 budget including promotion costs. I also created links with local charities to develop a wider scope of potential beneficiaries. • Managed media relations including work with the BBC on numerous environmental… Show more • Managed various social media platforms and produced content which resulted in a 100% increase in Twitter followers within 6 months. • Responsible for managing the Recycling Rewards Scheme, which was setup to encourage more recycling across the city and oversaw a £20,000 budget including promotion costs. I also created links with local charities to develop a wider scope of potential beneficiaries. • Managed media relations including work with the BBC on numerous environmental issues. I was also responsible for writing the press releases for local media outlets and partnering with the Peterborough City Council communications team. • Produced monthly City Council cabinet meeting briefings for the Environment cabinet member and built relationships across the political spectrum to provide updates about the work taking place at Amey and support any local environmental campaigns. • Developed external campaigns including Recycling Week which included partnering with the Town Hall to organise events across the city.• Produced a stakeholder engagement plan which focused on increasing our educational offering which resulted in us partnering with the Energy Recycling Facility to provide high quality learning days for school children and local community groups. Show less

• Established networks across the UK business to produce a comprehensive Communications Toolkit booklet which acted as policy document for restaurant owners to use during local stakeholder visits including councilors and community groups.• Executed a stakeholder engagement plan into the run up to the 2015 General Election which resulted in a 150% increase in MP candidate visits to restaurants across the Northern region. I provided overall communications assistance to the restaurant… Show more • Established networks across the UK business to produce a comprehensive Communications Toolkit booklet which acted as policy document for restaurant owners to use during local stakeholder visits including councilors and community groups.• Executed a stakeholder engagement plan into the run up to the 2015 General Election which resulted in a 150% increase in MP candidate visits to restaurants across the Northern region. I provided overall communications assistance to the restaurant owners.• Produced press releases for local media titles and supported restaurants to ensure they were able to deal with media inquiries.• Supported restaurant owners with extended opening applications and new restaurant plans by creating bespoke local engagement strategies to help mitigate against any challenges and produced supporting documentation to highlight the benefits to the local area.• Assisted the Regional Communications Officers in producing and implementing their annual communication strategies.• Managed social media channels and created a network of departmental representatives to obtain interesting business updates to share. Show less

• Provided support to locally driven campaigns across Walthamstow and worked with local community organisations.• Maintained MP’s website using WordPress and supported the development of new content discussing an array of local and national issues.• Undertook substantial research for debate preparation that included consumer rights issues.• I managed a large group of volunteers to create local Patient Participation Groups to help improve links between GP’s and local… Show more • Provided support to locally driven campaigns across Walthamstow and worked with local community organisations.• Maintained MP’s website using WordPress and supported the development of new content discussing an array of local and national issues.• Undertook substantial research for debate preparation that included consumer rights issues.• I managed a large group of volunteers to create local Patient Participation Groups to help improve links between GP’s and local residents. • Setup and facilitated events including a healthcare event in Parliament that was attended by a Shadow Health Minister.• Provided administrative support for the MP’s constituency meetings and other engagements expected as part of her role. Show less