Clark Cogbill Email and Phone Number
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An accomplished, results-driven marketing leader, with a proven track record of achievement in digital marketing, e-commerce, product management, business development, digital media, content management, public relations, and strategic planning. A team player, who lays the foundation for the long-term success and profitability of an organization.Specialties: digital marketing, e-commerce, analytics, content management, A/B testing, user experience, search engine optimization, digital media, public relations, vendor management
Arkansas Department Of Commerce
View- Website:
- arkansas.gov
- Employees:
- 4367
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Director Of Marketing And CommunicationsArkansas Department Of CommerceLittle Rock, Ar, Us
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Director Of Marketing & CommunicationsArkansas Department Of Commerce May 2023 - PresentLittle Rock, Arkansas, United States -
Director Of MarketingArkansas Economic Development Commission Feb 2021 - PresentLittle Rock, Arkansas, United States -
Digital Marketing DirectorArkansas Economic Development Commission Apr 2016 - Feb 2021Little Rock, Arkansas Area
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Manager - E-Commerce Merchandising & Marketing CommunicationsCarlton-Bates Company Aug 2012 - Mar 2016Little Rock, Arkansas AreaResponsibilities have included e-commerce strategy and merchandising; search engine optimization; web analytics; social media strategy; content development; landing page strategy and development; conversion optimization; website management; supplier marketing strategy; and communications.- Led SEO strategy and initiatives that resulted in a 44% increase in monthly traffic and a 31% increase in monthly revenue from organic search.- Managed marketing relationships with top suppliers, including Honeywell, Belden, TE Connectivity, Carling, Alpha Wire, NKK Switches and others. Created and executed strategic supplier marketing plans. Measured and reported results.- Led initiatives to make product inventory accessible through multiple leading third party inventory aggregation websites, including findchips.com, octopart.com, oemstrade.com, eem.com and others. - Responsibility for a digital marketing team that managed updates to carltonbates.com, including new content, digital campaigns and promotions.- Website/e-commerce project manager overseeing and prioritizing key issues and enhancements. Primary point-of-contact with IT.- Researched, wrote and edited content for new Website, including multiple customer success stories.- Editor/writer for internal newsletter, “The Current”, that won ECIA industry award in 2013. -
Director - Interactive MarketingWindstream Communications 2006 - Jul 2012Little Rock, Arkansas AreaHeld responsibility for the entire customer-facing online space. Oversaw interactive strategy, Web analytics, A/B and multivariate testing, e-mail marketing and measurement, and landing pages, as well as the overall management of windstream.com, windstream.net, e-commerce, content management, online engagement and retention, search-engine optimization, digital media planning and buying, and social media. Led the initial launch of windstream.com, windstream.net, and multiple site redesigns, including the redesign of the business-to-business Website. Launched the first e-commerce sales channel and led initiatives to grow e-commerce to 7% of consumer sales through A/B testing, optimization, and online offers. Managed the launch of the company’s first mobile Website. Coordinated a project to launch an online “virtual” customer service agent. Oversaw a multimillion-dollar budget. -
Senior Manager - Wireless Data Content And ApplicationsAlltel Communications 2005 - 2006Little Rock, Arkansas AreaOversaw marketing and management of wireless data products and content, including mobile music and video, and downloadable mobile games and applications, as well as a mobile Internet. Led innovative product marketing initiatives across a 36-state coverage area. Held responsibility for the profit and loss for multiple products. Managed a staff of six employees.
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Product Manager - Mobile-Messaging And ContentAlltel Communications 1999 - 2005Little Rock, Arkansas AreaLed the company’s product launch of wireless picture messaging service, including first camera phone. Managed all wireless messaging services, including text, picture and video messaging services. Led the planning and implementation of content offerings for wireless data customers, including mobile Web and text messaging applications. Created business cases supporting new initiatives for Alltel's data products and services. Designed, launched and redesigned customer Website (www.alltel.net). Led marketing efforts resulting in 60,000 customer registrations within two months of Website launch.
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Specialist - Corporate CommunicationsAlltel Communications 1997 - 1999Little Rock, Arkansas AreaWrote and distributed press releases and announcements to media, employees, management. Produced video highlighting company accomplishments. Wrote speech for CEO. Generated television, radio and newspaper coverage of company announcements. Led efforts to have customers recognized by the Cellular Telecommunications & Internet Association in Washington, DC. Event covered by national media.
Clark Cogbill Skills
Clark Cogbill Education Details
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Economics & Business -
Master Of Business Administration - Mba
Frequently Asked Questions about Clark Cogbill
What company does Clark Cogbill work for?
Clark Cogbill works for Arkansas Department Of Commerce
What is Clark Cogbill's role at the current company?
Clark Cogbill's current role is Director of Marketing and Communications.
What is Clark Cogbill's email address?
Clark Cogbill's email address is cc****@****edc.com
What is Clark Cogbill's direct phone number?
Clark Cogbill's direct phone number is +150122*****
What schools did Clark Cogbill attend?
Clark Cogbill attended Hendrix College, University Of Arkansas At Little Rock.
What are some of Clark Cogbill's interests?
Clark Cogbill has interest in Poverty Alleviation, Children.
What skills is Clark Cogbill known for?
Clark Cogbill has skills like Interactive Marketing, E Commerce, Web Analytics, A/b Testing, Seo, User Experience, Web Content Management, Vendor Management, Digital Media, Telecommunications, Wireless, Mobile Devices.
Who are Clark Cogbill's colleagues?
Clark Cogbill's colleagues are Aaron Johnson, Elaine Dowdy, Lerone Thomas, Connie Connie Hagemeier, Sue Judy, Penny Penny Farrar (Ade), Nadine Burkett.
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