Clark Cogbill Email & Phone Number

Little Rock, Ar, Us

Little Rock, Arkansas, United States

Little Rock, Arkansas, United States

Little Rock, Arkansas Area

Little Rock, Arkansas Area

Responsibilities have included e-commerce strategy and merchandising; search engine optimization; web analytics; social media strategy; content development; landing page strategy and development; conversion optimization; website management; supplier marketing strategy; and communications.- Led SEO strategy and initiatives that resulted in a 44% increase in monthly traffic and a 31% increase in monthly revenue from organic search.- Managed marketing relationships with top suppliers, including Honeywell, Belden, TE Connectivity, Carling, Alpha Wire, NKK Switches and others. Created and executed strategic supplier marketing plans. Measured and reported results.- Led initiatives to make product inventory accessible through multiple leading third party inventory aggregation websites, including findchips.com, octopart.com, oemstrade.com, eem.com and others. - Responsibility for a digital marketing team that managed updates to carltonbates.com, including new content, digital campaigns and promotions.- Website/e-commerce project manager overseeing and prioritizing key issues and enhancements. Primary point-of-contact with IT.- Researched, wrote and edited content for new Website, including multiple customer success stories.- Editor/writer for internal newsletter, “The Current”, that won ECIA industry award in 2013.

Little Rock, Arkansas Area

Held responsibility for the entire customer-facing online space. Oversaw interactive strategy, Web analytics, A/B and multivariate testing, e-mail marketing and measurement, and landing pages, as well as the overall management of windstream.com, windstream.net, e-commerce, content management, online engagement and retention, search-engine optimization, digital media planning and buying, and social media. Led the initial launch of windstream.com, windstream.net, and multiple site redesigns, including the redesign of the business-to-business Website. Launched the first e-commerce sales channel and led initiatives to grow e-commerce to 7% of consumer sales through A/B testing, optimization, and online offers. Managed the launch of the company’s first mobile Website. Coordinated a project to launch an online “virtual” customer service agent. Oversaw a multimillion-dollar budget.

Little Rock, Arkansas Area

Oversaw marketing and management of wireless data products and content, including mobile music and video, and downloadable mobile games and applications, as well as a mobile Internet. Led innovative product marketing initiatives across a 36-state coverage area. Held responsibility for the profit and loss for multiple products. Managed a staff of six employees.

Little Rock, Arkansas Area

Led the company’s product launch of wireless picture messaging service, including first camera phone. Managed all wireless messaging services, including text, picture and video messaging services. Led the planning and implementation of content offerings for wireless data customers, including mobile Web and text messaging applications. Created business cases supporting new initiatives for Alltel's data products and services. Designed, launched and redesigned customer Website (www.alltel.net). Led marketing efforts resulting in 60,000 customer registrations within two months of Website launch.

Little Rock, Arkansas Area

Wrote and distributed press releases and announcements to media, employees, management. Produced video highlighting company accomplishments. Wrote speech for CEO. Generated television, radio and newspaper coverage of company announcements. Led efforts to have customers recognized by the Cellular Telecommunications & Internet Association in Washington, DC. Event covered by national media.

Ba, Economics & Business

Activities and Societies: Tennis Team

Master Of Business Administration - Mba