Clark Maxwell Email & Phone Number

Birmingham, Al, Us

Fleetio is a web and mobile based fleet management platform. As a centralized home for maintenance data and fuel efficiency data, in addition to parts and inventory tracking, Fleetio helps to document preventative maintenance, improving your organization’s bottom line with a more productive and profitable fleet.In addition to the responsibilities in my previous role, I: ∙ Oversee the development of live and digital events including trade shows, conferences, seminars, and thought-leadership webinars ∙ Drive thought leadership content distribution across multiple channels – helping create and deliver content that sends web referral traffic to Fleetio’s website ∙ Review external marketing/sales content for distribution at events ∙ Set goals, measure and report on earned media mentions, reach, engagement and lead generation

Birmingham, Al, Us

• Strategize and lead public relations programs, securing media placement, and cultivating and maintaining relationships with the press • Develop press releases, pitches, bylines, and various other written communications • Build brand reputation management across digital platforms, including web-based review sites • Secure strategic speaking engagements for company leaders at key industry events, on podcasts, and in other media

Birmingham, Alabama, Us

• Responsible for developing and driving the strategic marketing promotional plans through marketing, branding, advertising, and public relations to ensure the broadest promotion of the Zoo and its mission• Developed strategic plans for promotion and provided a comprehensive analysis of actual results against projections• Supervised and trained departmental interns while providing guidance for a strong understanding of Zoo marketing initiatives • Planed, executed, and analyzed market research for the purpose of identifying new opportunities, event analysis, and trends

Birmingham, Alabama, Us

• Determined the most appropriate media through which to promote and advertise the Zoo, underwriting the costs through a combination of Zoo budget and trade agreements with partners• Oversaw all BZI materials and copy prior to printing/production to ensure accurate use of branding standards• Solicited media sponsorships and developed appropriate benefit packages for promotional sponsors, ranging from single day events to temporary habitats• Assisted with the conception and completion of the Zoo’s member magazine publication, Animal Tracks