Marketing Account & Crm Manager
Current
San Francisco, California, Us
● Maintain accurate and updated project details in the project database, ensuring consistency and accuracy to further efficiency and optimize processes● Build, manage and report on program marketing budgets ● Utilize a thorough understanding of assigned program areas target audiences, program history, current successes and metrics in order to identify and communicate program and campaign goals● Analyze key marketing metrics, establish ROI and evaluate emerging promotional opportunities● Create segmented reports in Salesforce CRM to optimize email marketing efforts and send relevant content to the target audience● Utilize Salesforce CRM and external resources to conduct market research studies on participant behavior and market trends ● Report on consumer and participant engagement with programming through the creation and analysis of external surveys● Advise on channel strategies for marketing campaigns, including paid, earned and owned media● Collaborate with the online marketing and web services teams to advocate for optimal user experiences on campaign and related properties of jccsf.org● Develop consumer marketing and communication strategies for select businesses and services of the Jewish Community Center of San Francisco (JCCSF)● Plan and execute integrated, strategic marketing campaigns for the Fitness Center● Develop strategies for all promotions, projects and campaigns for assigned program areas, in line with JCCSF and Marketing Department goals, processes, calendars and budget● Build integrated marketing plans, collaborating with web services, online marketing, creative team, public relations and internal clients● Communicate target audience, goals and objectives, budget, distribution plans, and provide content and assets from program staff required for copywriting, design and production● Write and edit marketing copy as appropriate