● Lead managing logistics and select contract manufacturers● Manage various logistics and transportation providers to coordinate cost-effective transport● Demand and supply matching: manage inventory and forecast of future demand● Support contract manufacturing: supply/demand management, quality standards and control, technical specifications (BOM), and process oversight

● Maintain accurate and updated project details in the project database, ensuring consistency and accuracy to further efficiency and optimize processes● Build, manage and report on program marketing budgets ● Utilize a thorough understanding of assigned program areas target audiences, program history, current successes and metrics in order to identify and communicate program and campaign goals● Analyze key marketing metrics, establish ROI and evaluate emerging promotional opportunities● Create segmented reports in Salesforce CRM to optimize email marketing efforts and send relevant content to the target audience● Utilize Salesforce CRM and external resources to conduct market research studies on participant behavior and market trends ● Report on consumer and participant engagement with programming through the creation and analysis of external surveys● Advise on channel strategies for marketing campaigns, including paid, earned and owned media● Collaborate with the online marketing and web services teams to advocate for optimal user experiences on campaign and related properties of jccsf.org● Develop consumer marketing and communication strategies for select businesses and services of the Jewish Community Center of San Francisco (JCCSF)● Plan and execute integrated, strategic marketing campaigns for the Fitness Center● Develop strategies for all promotions, projects and campaigns for assigned program areas, in line with JCCSF and Marketing Department goals, processes, calendars and budget● Build integrated marketing plans, collaborating with web services, online marketing, creative team, public relations and internal clients● Communicate target audience, goals and objectives, budget, distribution plans, and provide content and assets from program staff required for copywriting, design and production● Write and edit marketing copy as appropriate

● Drove the JCCSF understanding of performance across key areas using business data (participation, financial, pipeline), consumer insights and market research● Synthesized information into regular reporting and insightful analyses to inform overall strategic decisions, resulting in more informed decision making, increased transparency by sharing intelligence and better collaboration through the identification of themes and trends across departments● Launched and monitored Key Performance Indicators (KPIs) and collaborated with key business, program and operational areas to gain alignment on objectives● Oversaw participation, programmatic outcomes, comparative benchmarking, consumer feedback (NPS) and key financial goals across departments● Evaluated and interpreted all available data to identify key trends to influence the ability to meet programmatic and financial goals● Developed and managed regular efforts to gather consumer insight for key areas● Supported non-key areas to develop, administer and interpret surveys of constituents, including training and guidance

● Ran comprehensive marketing strategies for the largest business unit of the non-profit community center totaling more than 6,000 constituents and 2,000 daily visits● Managed internal and external teams to drive sales, participation, and program retention ● Empowered business leaders across the organization to improve their business based on key insights, ensuring the voice of the customer informs and shapes how we delivered products and services to diverse participants● Implemented a customer insights system and facilitated the oversight of the program, including a partnership with the Business Systems team to ensure data integrity through Salesforce● Designed strategies for actionable customer insights, guided the development of dashboards, reports, and forecasts and helped functional teams improve their ad hoc analysis and data discovery

● Devised practical methods for collecting data, such as surveys and questionnaires● Analyzed data on audience demographics, preferences, needs, and buying habits to identify potential markets● Formulated, directed, and executed marketing strategies, including SEM, marketing automation and outbound marketing programs to launch and promote products and services to target audiences● Consulted and collaborated with channel partners to forecast the types of products or services expected to be in demand

● Project managed all marketing and digital services for technology companies in the infrastructure storage, security and enterprise practice groups● Oversaw project management messaging, branding, inbound and field marketing campaigns as well as web and graphic design projects● Directed content creation, design, distribution and analysis process, delivering B2B tech companies with the resources they needed to engage and nurture prospective clients through the sales cycle● Led all company-wide marketing initiatives, including the implementation of Trainer’s product marketing, customer-relationship management (CRM), website content-management (CMS), and co-managing Trainer’s annual industry networking events; The Media SharkTank and Security Never Sleeps at RSA● Oversaw all marketing software, SEO and graphic design partnerships● Additional contributions in partner development and sales

● Supported clients with Integrated Marketing Campaigns, including brand management, messaging development, lead and demand generation, customer reference programs and conference event and award programs● Completed public relations campaign work, including pitching technology and industry focused publications and securing editorial coverage● Managed all website design and re-design projects for clients

● Effectively managed direct sales initiatives, including sales prospecting, client development, project management and retention● Supervised entry-level sales and marketing teams in business to direct sales engagements for Fortune 500 clients ● Presented clients in executive portfolio to CEOs and senior management to drive new business development

● Performed fundraising and business development for an Incubator for Environmental businesses in Silicon Valley● Cultivated relationships with potential business partners and sponsors● Constructed an assessment of San Jose's Green Vision development plan with City Associate

● Participated in the sale of IPOs and financial products to high net worth clientele● Promoted equity investment plans and prepared reports to forecast client retirements● Analyzed and evaluated new issues and secondary offerings with syndicate trading opportunities

● Resolved complex environmental and land management issues by utilizing innovative solutions and partnering strategies through research and careful analysis