Develop and implement a comprehensive omni-channel marketing strategy that aligns with the company's vision and goals. Drive customer engagement, acquisition, and retention through a cohesive multi-channel approach.Lead, mentor, and develop a high-performing team, fostering a culture of innovation, collaboration, and continuous improvement.Ensure a seamless and consistent customer experience across all touchpoints, including digital, web, social media, email, and offline channels.Utilize data analytics to inform marketing strategies and decisions. Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.Drive digital transformation efforts to enhance marketing capabilities and customer interactions. Implement new technologies and tools to optimize marketing processes and performance.Collaborate with product development, sales, IS, and other departments to align marketing efforts with overall business objectives. Partner with external agencies and vendors to execute marketing campaigns and projects.

Served as interim head of marketing for US oncology franchise.Defined, shaped and implemented the oncology customer experience transformation roadmap.Formulated strategies and executed tactics that delivered optimal customers experience while ensuring positive financial returns. This included but was not limited to digital media (NPP), web, CRM, triggers based programs for digital engagement and rep enablement (next best action).Led the commercial oncology team to learn and adopt new data & digital tools for go-to-market activities.Educated and coached customer experience, digital and data literacy (data use, data hygiene, understanding what is appropriate and how to garner insights, accountability plans across division, etc.).Led all go-to-market workstreams / deliverables in pre-launch and launch scenarios.

Developed and executed digital media and analytics center of excellence across the severe genetic disease portfolio resulting in 75% reduction in cost per engagement.Ensured successful strategy and implementation of multichannel marketing innovation. Collaborated with global, US and EU brand and cross-functional teams to design digital experience programs that drive significant value for brand and key stakeholders - patients, their families, and their care teams. Led digital strategy, positioning and execution across all channels through rigorous data analytics and deep understanding of the levers to drive adoption and engagement across all products and all geographies to determine the optimal level of required investment.

Served on executive leadership team reporting directly to CEO that is responsible for setting company strategy, establishing growth goals and ensuring delivery.Led media strategy, planning and execution across all clients (digital, print and OOH). Implementing/applying unique approach to strategy, planning and optimization to current and prospective clients while training agency partners to scale.Accountable for media/agency operations and analytics: CRO and site analytics, ad operations, partner management, training & education, profit and loss management

Oversaw performance marketing and delivery for Kohls.com, Bayer Animal Health and Equinox.Led audience and media strategy, planning, buying.Accountable for ad operations, partner management, training & education across agency.Managed team resource allocations, headcount oversight, profitability/loss assessments, transition plans, and coordination with finance and HR teams. Contributed to business development efforts as needed.

Led, coached and developed team of digital media and marketing specialists.Implemented data and insights based media planning, strategy and optimization model to drive profitable scale and growth via digital acquisition channels (Display, Paid Search, SEO, Email, Paid Meta).Drove agency collaboration, training, contract and staffing negotiations.Managed internal digital marketing learning agenda.Developed and managed best in class testing agenda to ensure top digital media performance. This included evaluation, investment prioritization and measurement for success across digital channels, tactics, creative, technology, and audiences.Managed relationships with regional digital marketing leads to ensure best practice adherence, drove governance, and shared planning and measurement to ensure optimal digital performance globally.

Created/evangelized media center of excellence.Accountable for all digital performance marketing channels, including paid search, paid social media, display advertising, retargeting, affiliate marketing as well as analytics and insights.Led media strategy, planning and performance management for 35+ brands, focused on increasing customer engagement and producing positive ROI.Implemented and sustained new media planning and optimization process across portfolio to realize 10%-20% savings annually. Created and deployed internal training modules for the successful scaling of media initiatives across department. Developed and managed media and social agency relationships, negotiated contracts, created and executed resource plans, and managed financial performance across multi-million dollar portfolio. Drove media agency consolidation and transition. Duties included RFP development, evaluation, selection, implementation, training and change management. Initiative resulted in 30% annual cost savings while ensuring proper resource alignment and coverage.

Led the team responsible for developing business requirements and evaluating methodology changes for new product extensions of Turner’s syndicated research suppliers, as well as other 3rd party data providers of audience profiling data.Led the development, implementation, management, and training of data governance standards for all Turner digital brands across all digital platforms to ensure analysis compliance for core analytics products.Managed analytics product road map and product enhancement initiatives internally, with syndicated measurement providers and with other third party analytics providers; maintained ongoing dialogue with them to understand and influence product development decisions. Championed “Big Data” Business Intelligence initiative including RFI/ RFP management, business requirements creation, and vendor selection process.

Grew to serve as southeast practice lead. Developed and grew team to serve key regional clients while maintaining and growing relationships with key global clients.Developed deliverable frameworks and guided development of core marketing strategies, including: customer segmentation, sales / marketing lifecycle development, concept modeling , web/domain strategy , e-commerce/POS/POP strategy, marketing and brand strategy and planning, media analytics and strategy, CRM, large data set aggregation and manipulation, and forecasting and modeling.Clients included: Capital One, Citi Bank, Regions Bank, Foot Locker, Penguin, Qatar Airways, Celebrity Cruises, Norwegian Cruises, CA (Computer Associates), JC Penney, National Cathedral, Merck, Lenovo, General Mills, Coca Cola, Vitamin Water, Network Solutions

Developed methodologies to improve confidence and expediency of analytics based business decisions across organization.Managed web analytics vendor selection process; led successful conversion from HBX to Unica NetInsight; provided on going/day-to-day vendor management.Managed and implemented search marketing campaigns and A/B and multivariate product, price, and promotional tests.

Managed release monthly and quarterly reports and analyses. Developed new and ad hoc analyses to monitor strategically important trends and product categories.Served as lead in vendor relationship management, ensure ongoing quality assurance of web analytic systems.Worked with SEO experts to support development of SEO strategies. Conducted select paid search campaigns; provided ongoing business impact analyses.Supervised and developed direct reports and interns.