One of the best things about leading worldwide marketing on the HP account team at Microsoft is that I get to work with two worldclass masterful brands. Each brand on their own brings decades of heritage and vision that is shaping the world empower new use cases - and I get to copilot where we are headed. Right, no pun intended.

Callisto Media is disrupting the publishing industry with technology and data science. We use big data to detect underserved needs, then deploy highly efficient production and go-to-market engines to bring high quality books to market in less than half of a typical book publishing schedule resulting in exponentially higher success rate.The publishing industry has been on the sidelines in terms of technological evolution. We haven't seen much of innovation in terms of how non-fiction books are developed and brought to market.I work closely with the R&D and content production teams to bring books to market, specializing in advertising on Amazon, and drive innovative go-to-market techniques with a team of eCommerce, author strategists, and marketing experts. The results of our work can often be seen on Amazon's best sellers lists, earning the "best seller" and "Amazon's choice" badges, and even out rank Michelle Obama's book from time to time!

Helping clients to drive topline and bottom line growth, establish new brands, launch new products and channels. My practice specializes in hands-on planning and implementation, with access to a network of strategy consultants, digital marketers, program managers, and Amazon marketplace seller experts.Key areas of focus:• Go-to-market planning• Channel marketing strategy• Execution process design• Branding, positioning, messaging• Opportunity and gap analysis• Digital marketing• E-commerce• Amazon Marketplace• Purchase path optimization• Operations and program management

Tradium is a technology-enabled eCommerce strategy agency on a mission to empower companies to achieve greater customer lifetime value. We develop and implement actionable strategic plans on Amazon, social commerce, marketplaces, and direct eCommerce. We use technology to profile market share on Amazon, map out competitive movements, and develop "share of retail shelves" digital presence on marketplaces. The data-driven insights enable our clients to adjust their strategy, execution plans and improve advertising efficiency.As a member of the founding team leading eCommerce strategy and the consumer practice, I’m passionate about helping clients to improve the customer buying experience, optimizing channel strategies, marketing programs, and tactical implementations. These include product listing’s impact in marketplaces such as Amazon.com, Jet.com, Walmart.com, as well as branding and storytelling across the digital channels, and direct-to-consumer (DTC) engagements. I apply insights and expertise honed from leading $1B+ eCommerce operations, branding, strategies and channel management from the past 20 years with companies such as Microsoft, Intel, Phillips and InFocus, and I celebrate our impact as measured by the improvements in client’s profitability and key performance metrics.

The Kini Group is an integrated SaaS, advisory, and business analytics company powered by machine learning to help ecommerce seller and brands to optimize their business with predictive modeling. We leverage the hidden insights within business’s sales and advertising data to optimize advertising return on investments and drive profitable growth. In short, we enable businesses to improve profitability.Our cloud-based software solution - KiniMetrix, provides business intelligence with key performance metrics and simulation of advertising outcomes helping brands and ecommerce operators to uncover optimization opportunities. Whether it is determining net profitability, ROI, or finding the point of advertising diminishing return, we provide the critical insights and the predictive modeling to help our customers capture profitable growth.

The Microsoft online store is a key component of the Microsoft direct-to-consumer retail strategy. Together with the Microsoft physical stores team, we deliver the end-to-end consumer experience. I've led the www.microsoftstore.com US online store team, oversaw the day-to-day online business and covered all facets of direct-to-consumer sales and marketing from merchandising, site operations, analytics, optimization, demand generation, audience marketing, to integration with platform engineering, supply chain, and customer care teams.

The opportunities in China are significant, it's nonetheless leveled with the challenges that foreign corporations face in this complex, growing, and unique market. I was fortunate to have had this opportunity to live, work, and learn in China, supported by great teams across Retail, OEM and the Windows Phone teams. I led the category management team that was core to the day-to-day business. We looked after the category revenue targets, business metrics, and defined the priorities through strategies and plans. In parallel, I also led the channel marketing team that drove channel marketing programs with retailers. With both the channel marketing and category team reporting into one leadership, this enabled us to land marketing investments that are tightly aligned with category strategies.

The experience of living and working in China to run the retail sales and marketing business was amazing! I led the team on a mission to build our retail marketing muscle and to drive consumer demand through point-of-sales retail marketing programs while growing the business and driving profitability. I was responsible for P&L, end-to-end retail sales and marketing programs for China, Hong Kong, and Taiwan. A big part of this was about building the team, operating mechanisms, business processes, and landing worldwide best practices in China.

Retail experiences are made possible by the nuts and bolts of the executions. I led an all-star team to bring our retail vision to life, elevating the standards. We drove worldwide product launches and seasonal campaigns by landing retail marketing elements such as visual merchandising, digital merchandising, training, and in-store demo experiences.

Oregon Scientific’s vision was about becoming a leading brand in lifestyle consumer electronics by designing, manufacturing and distributing consumer electronics products. With offices in 17 countries globally, my responsibilities as the head of marketing for North America included building and leading the marketing organization, developing our new brand identity through products, packaging, point of sales, communications. I also had the responsibility for hiring and managing a team of sales and marketing professionals. My contributions to increase sales through the mass channel include seasonal promotions, product planning, and visual merchandising. I was promoted to oversee global strategy in 2005 through product planning and brand development.

InFocus was the leader in the projection display industry, mostly known for conference room projectors that display the computer image or motion pictures on a large screen. In 2002, InFocus was at the pivotal point of breaking an industry trend of introducing projectors under $999 and start moving projectors into the living room as entertainment equipment. My charter was to bring to market the sub-$1,000 home theater projector and to establish a worldwide leadership position.• Lead cross functional groups in the product development phase and collaborated with the sales team to launch the InFocus X1, X2, and ScreenPlay 4805.• Point person on feature tradeoff analysis, manufacturability decisions, and developed product and marketing plans for the new generation of home projectors – sub-$500 class.• Oversee all phases of product development, marketing launch programs including advertising, point of sales display, channel programs, and demo programs.

The Internet Tablets product group was an entrepreneurial start-up within Intel. My role as the product marketing manager was both a tactical and a strategic position that defined the product, managed the product development with the engineering teams, prepared the product launch, and developed business opportunities in retail and specialized channels.• Successfully managed the product lifecycle and launched the first generation Intel Web Tablet. Managed the initiative from research to defining market requirements (MRD) to production with engineering, human factors, manufacturing, and channel marketing.• Closely managed industrial and mechanical design, tooling and manufacturing vendors to create a world-class product, awarded two US design patents in year 2000.• Developed brand extension into a new category, successfully created a consumer branding and OEM strategy for Intel in the web tablet space.

GRIC Communications was a pre-IPO start up company that went public with a focus on micro-payment transaction technology. Catered to tier-one ISPs, GRIC offered the back-end cross platform user authentication, billing, and settlement services in addition to turnkey solutions for service provider’s end-users. - Negotiated contracts with the top mobile telephone manufacturer of Finland and positioned the company for $4 million investment funding.- Defined product roadmap and championed product development. This included the development of strategic marketing plans for digital rights management application, voice-over-IP (Internet telephony) products, cross-authentication and billing settlement between non-binding service providers, and global Internet roaming access. Launched a new Internet roaming PC application with integration of Internet telephony features.

The Philips Mobile Computing Group was charted to bring to market the first generation of Microsoft Windows CE devices. The products were Philips Velo1, Velo 500, and the Nino line.- Managed software product development, customer relations programs, web store promotions, and e-commerce marketing programs.- My web marketing strategies and promotions of Internet transaction security resulted in a 50% increase in consumer shopping confidence which generated a 30% increase in sales transaction volume with demand creation programs via partnerships with other web sites.- In addition to marketing the e-commerce operation, managed the Philips Velo beta program and the development of Windows CE applications from product definition to design including third-party vendor project management.