Cheryl Clark Email & Phone Number

Rochester, Michigan, United States

Auburn Hills, Mi

1601 Joslyn Road, Lake Orion Mi 48360

Responsible for the national annual giving program including all direct mail fundraising, donor communications, engagement and cultivation strategies, web fundraising techniques, prospect management system, donor database, gift processing and donor acknowledgements. Also oversee grant and foundation writing, corporate and foundation relations, public relations, and database reporting. Design, implement, manage and evaluate integrated operational plans with respect to direct mail fundraising, general contributions, honor and memorial giving, and annual leadership gifts.Analyze direct mail performance for house and acquisition donors, new donors and lapsed donors. Provide integrated operational strategies and plans to maximize giving and integration of online campaigns.Strategize with philanthropy managers and team members to increase donor engagement, manage annual giving objectives, and coordinate solicitation strategies.Analyze, evaluate, and interpret data to develop workable solutions and automate tasks.

Troy, Michigan

Managed marketing department, brand imaging, lead generation, and sales for a Tier II automotive minority supplier in B2B commercial insurance office. Built marketing communications department from ground up, managed website development project from conception to launch, reconfigured CRM database, trained and managed sales team, planned and executed 4 annual vertical marketing programs including e-mail marketing campaigns and direct mail, built performance based reporting to maximize return on investment, developed strategic brand imaging and marketing communication print material with social media integration for B2B sales office.Managed web development project, vendor relationships, and fulfillment activities, including brand imaging, website design, e-mail marketing, public relations, marketing material, and trade show ads. In charge of writing and design of all marketing content and media releases to enhance customer engagement and product line growth strategies. Strategic planning of trade show event management, branding, and marketing materials in Tier I, II, and III automotive minority supplier environment including the Chrysler Matchmaker and MMSDC conference.Manage CRM database management system, CRM campaigns, and team efforts in building 8,000 prospect database including all customization's, custom reports & maintenance.Designed formalized B2B marketing program to generate qualified leads including phone follow up system.Train and manage sales team in strategic B2B lead generation and pipeline management. Built performance metrics and developed lean continuous improvement sales process increasing lead generation conversion by 18%.

Lake Orion, Mi

Lead team operating annual budget of $250,000 for 700 student district music program including 4 schools. Managed activities of 100 volunteers generating $85,000 annually through fundraising events. Lead team in managing infrastructure, logistics, and transportation for 175 band students, including 7 day band camp and 6 regional competitions-including all paperwork, medical forms, background checks, food and security.

Pontiac, Mi

Planned and coordinated 3-month vertical marketing campaign utilizing e-mail, direct mail, customer calls, customer events and trade shows, increasing Microsoft CRM webinar participation by 200%. Utilized Microsoft Solution Selling process to qualify prospects-analyzing internal processes, determining pain points, designing customized solution with Microsoft CRM/xRM—customer relationship management software

Top 5 % sales producer of off lease vehicles with 40% including extended service contracts. Specialize in conflict resolution techniques-arbitrating final invoice disputes without utilizing incentive dollars, improving customer satisfaction, brand loyalty, and profitability.

Bba, Marketing

Education record