I am responsible for driving revenue through leading business strategy, brand strategy, and innovation for San Diego’s Next Great Beverage Story.BRAND MARKETING: Design and implementation of a targeted brand strategy to create top of funnel awareness across key market segments and foster brand love amongst a young professional brand persona. Led award-winning brand campaigns and packaging design.PARTNERSHIP MARKETING: Identifying key channel partners and executing creative channel marketing programs that drive business objectives and sales velocity in 200+ national accounts (Costco, Vons, Sprouts, Total Wine, etc.) as well as on-premise key accounts hotels, restaurants, stadiums, and entertainment venues.

Professor of Marketing with emphasis in Sports Business, Leading course design and delivery in the field of Marketing. Additional lecture series on Leadership, Professional Development, and Entrepreneurship.

A lecture series titled "The Art Of Business” explores topics focused on entrepreneurship/intrapreneurship and the creative mindset that it takes to add value and make meaning in the workplace.

Global Running Day 2024; All Day 5K series with lululemon ambassadors Take Space San Diego 2024; curated artist collaborations and Black History month runCurebound 5K x lululemon 2024; executed lululemon partnership for 1800 person charity run at Petco Park, including 2 training runs, shakeout run, run lead for 5K, cheer stationYoga On The Ice 2022; Produced a year two event through legacy partnership with lululemon and San Diego Gulls.lululemon x Francis Donald 2022; Executive produced an award winning vignette film featuring lululemon ambassador Francis Donald and his personal story of loss and finding connection through community.Ambassador Onboarding Week 2021; partnered with regional managers across California to co-facilitate the ambassador onboarding experience by delivering lululemon Connects - a virtual opportunity to sweat, grow, and connect.Ambassador Holiday Campaign 2021; Creating, producing, and facilitating a full day immersive regional ambassador experience around the holiday campaign of "Feeling is the gift."

Global Events & Community• San Diego 10k: supported localization of global event for 5,000 guests, global teams, event partners, and brand ambassadors; venue arrangements, talent and entertainment, guest list management, partnership communications, content management, and budgeting.• lululemon WSL Maui Pro: surf industry expert supporting 4 x- functional teams; Global Athletes, Global Events, Integrated Marketing, and local Store Team, youth community activation with WSL Rising Tides (44 females, 11 pro female surfers)• Beyond The Wall: initiated partnership between lululemon and Beyond The Wall (Los Angeles), 3 day leadership retreat, for 250 entrepreneurs and thought leaders, private ranch in Tecate, Mexico (2018 & 2019); 2x guest speakerGrowth Marketing / New Guest Acquisition• Yoga On The Ice w/ San Diego Gulls: produced a yoga experience on the ice, first year attendance 100, 40% new guest exposure through partnership with Gulls hockey club and JuneShine hard kombucha, content creation and delivery to Global Social.• lululemon Waterhouse: new guest exposure to swim / surf product categories creating a day of brand immersion through yoga, surf, and Wim Hoff, produced event, directed original video for Global Social. • lululemon Huddle: program development, strategic partnerships, and guest list management for our rotating mens community event series.• Skateboarding Training Camp at Olympic Skateboarding Training Facility (CATF): new market exploration, brand awareness, delivering recovery and mindfulness to elite skateboard athletes.IDEA (Inclusion/Diversity/Equity/Action)• Shaping Diversity 2020: co-facilitated a conversation (in-person + 2.2M instagram live stream) shining a light on race and representation within the surfing community.Special Projects / Campaign Creative• Robert Geller x lululemon: produced coastal campaign creative to celebrate and bring coastal awareness to second collection with renowned fashion designer Robert Geller.

Advocate for the development of the sport of surfing. Curating, creating, and shaping authentic experiences around the sport as wave pool technology and the Olympic Movement bring greater opportunity to our sport and its athletes, coaches, participants, and enthusiasts.

VP, Global Marketing at Shaper, a global surf brand and franchise of experiential retail stores from California to Canada, Chile, Hawaii, and Japan.I was responsible for creating and designing Shaper Brand - surf apparel and hard goods manufacturing with global distribution; opening Shaper Studios - a global franchise of experiential surf retail stores with 6 locations in 3 countries; 5 years in a row as Director of the Shaper Festival Of Surfing presented by Vans - the world's first surf and music festival where everyone surfs their own hand crafted surfboard; Executive Producer of both Foam & Friends - 3 season reality web-series; and Shred Talks - an interactive surf talk show.

I serve on the Executive Board of SurfAid International. My ultimate goal is to make a strong impact on the life-saving efforts of SurfAid around the world by sharing my expertise in marketing, branding, and communications.

As VP of Business Strategy & Development, I manage the growth and expansion of Pure Cinema Productions - a full service video production agency. Internally, I author and refine the short-term and long-term business strategy, identify and define vision, set business goals and milestones, and track financial health. Externally, I research and develop new vertical markets, strengthen existing relationships with agencies and brands, and negotiate contracts. As Executive Producer, I oversee the communications and finances of our larger productions from initial concept through final deliverable.

After leading the Aztecs to 4 consecutive National Championship Tournaments from 2003-2006, I was asked to become the first paid waterski coach in SDSU history. My coaching resume only tells a fraction of the story as the athletes know that the real secret to success takes place off the water.

I was recruited, at the University level, for athletic coaching and the operational structuring of a newly formed waterski program. My responsibilities included mentoring student athletes on how to operate a small organization. From expanding recruitment efforts, developing a community support system and a fundraising initiative. My organization accomplished 15 out of our 16 goals in the first 4 months, and produced two National All-Stars in the first season.

In my third year on the Sport Club Executive Council at San Diego State, I was elected Executive Vice President to oversee the operations and finances of 16 collegiate sports programs and over 500 collegiate athletes. I worked with local press to promote and highlight the achievements of our athletes in our community. The previous year, as Vice President of Finance, I met with University officials and associated students on Sport Club funding and allocations. I organized fundraising opportunities and promotional events to increase the financial support for the sports teams.

Assisted in the daily operations of the Regional Sales Manager. I managed retailer databases and accounts, inventory, shipments, and internet sales. Tested factory direct products for manufacturer’s defects prior to retail distribution.