E-Commerce site: Design lead tasked to build features and redesign efforts for Google’s e-commerce site that serviced 90,000 Googlers internally. My responsibilities included research to improve customer satisfaction and identify user pain points, intuitive user journeys, redesign aligned to Google’s material UI principles, and certify the highest accessibility practices were implemented.Google Maps (Local Guides Program): Strategically create interactive emails that will help users continue contributing to Google Maps.

Senior designer responsible for transitioning Pearson's flagship IOS app to meet Chromebook operation requirements. This involved visual design, information architect, new interaction designs, and usability testing.

I am currently teaching a senior level design course: ADV360Advanced Campaign Design IIStudents explore developing campaign concepts that utilize Public Relations, Word of Mouth, Point of Sale and Digital Marketing in combination with the traditional Advertising formats of TV, Print and OOH. Student teams tackle a variety of problems that will require them to develop integrated solutions to client problems. Students are also introduced to realistic marketing presentations and be asked to execute the given strategy in multiple channels. Students are asked to visualize and bring to life the full campaign creative for multiple brands. All campaign objectives are achieved through a mix of the aforementioned channels.

Lead Designer on MH’s intuitive Connect app. Within Connect my role was to build an end to end process revolving around purchasing an eBook and how the product functions. Alongside this I also worked on the Connect (Learning management system) and how to integrate their API to other universities so that college students would get the benefits of taking tests, homework, and communication tools through McGraw-Hill's robust product. Responsibilities included wire-framing, prototyping, strategical solutions with QA and Dev team, usability testing, design enhancements, user interface design, style guide creation, and red lines.

At E-Scholastic I was a designer working on creating microsites for brands that worked under the Scholastic umbrella. Some of the brands included: Harry Potter, 39 Clues, and Goosebumps. Visual design, creating logos and collages, UI design, and icon creation was part of my role.

Worked with project managers, created wireframes, and designed mockups for various apps. I also assisted in daily tasks such as exporting assets for different projects.

Redesigned the print format so that it reads on the iPad and Samsung Galaxy device.

As part of the award winning ASME (American Society of Magazine Editors) interactive design team at Esquire Magazine, my job responsibilities are to redesign and rethink the print aspect of the magazine onto Apple's IPad and Samsung's Galaxy. While transitioning a print magazine to digital, my main objective is to find creative solutions and rethink new ways information can be made available to the user. This perspective is much more ambitious than just having a print version of a magazine on a tablet. My daily responsibilities include designing separate solution for each tablet, concepting new ways of navigation for the including content that is triggered by swiping and navigating buttons to reveal additional information such as video, photo galleries, and tons of content the print version could never do.

I Joined the company during a transitional period; revamping the company’s blog page/website designs and developed strategies that refueled the companie’s overall aesthetic appeal, which in turn increased web revenue. Since we had a 2 man art team and small staff, multitasking and wearing multiple hats was a key aspect of the job. I Designed and directed 50% of Complex Magazine pages including features and marketing pages. My daily responsibilities included a range of things such as: directing photo shoots, managing the website, web trafficking strategy, managing interns and freelancers, retouching images, and designing logos and graphic elements.

As a freelancer and Designer I Concept and designed multiple layouts for the company. I also had the opportunity to work with Creative Directors such as the talented Wyatt Mitchell (current Design Director at Wired Magazine) and Florian Bachleda (Creative Director & former President at SPD). Many awards we're won with this team of directors for their creativity and new out look towards design.