Hazel Clarke Email & Phone Number

Switzerland

Basel Area, Switzerland

Working freelance on behalf of Healthcare and Pharmaceutical companies (recent assignment with GSK), to craft narratives and content that engage hearts and minds. At GSK in a Global Communications managerial role, I devised and executed an above brand, global communications strategy on the treatment and QOL needs of people living with HIV, developing messaging, creating content and improving editorial processes. Developed and launched an above brand narrative on treatment optimisation… Show more Working freelance on behalf of Healthcare and Pharmaceutical companies (recent assignment with GSK), to craft narratives and content that engage hearts and minds. At GSK in a Global Communications managerial role, I devised and executed an above brand, global communications strategy on the treatment and QOL needs of people living with HIV, developing messaging, creating content and improving editorial processes. Developed and launched an above brand narrative on treatment optimisation with key messages and proof points as a foundation to the campaign. Provided communications counsel into major global patient survey. Created and executed a roadmap of smart and powerful, digital story telling packages (emotive videos, articles and short form content) that prompt thought and discussion. Activated content on owned, earned and paid for digital channels making each campaign efficient, targeted and impactful. Reached the desired audiences with excellent engagement (likes, shares, video through rates)Disseminated global patient survey findings through media channels and driven survey insights at congresses.Have also delivered communications strategies and messaging workshops for clients operating in therapy areas including Pulmonary Arterial Hypertension and Muscular Dystrophy. Show less

Lugano, Ticino, Switzerland

Basel Area, Switzerland

Key accomplishments:o Established the strategic editorial roadmap for Roche’s diagnostics division (11.5bn sales) o Set up and formalised the divisional Editorial Board and engaged Group and Business Area teams in strategic storytelling on topics demonstrating the value of diagnostics.o Produced 20+ compelling digital content pieces (articles, long pages, hubs and white papers) in 2016/17 for lay audiences that reinforce Roche’s brand, reputation and thought leadership. Topics… Show more Key accomplishments:o Established the strategic editorial roadmap for Roche’s diagnostics division (11.5bn sales) o Set up and formalised the divisional Editorial Board and engaged Group and Business Area teams in strategic storytelling on topics demonstrating the value of diagnostics.o Produced 20+ compelling digital content pieces (articles, long pages, hubs and white papers) in 2016/17 for lay audiences that reinforce Roche’s brand, reputation and thought leadership. Topics included cervical cancer, lung cancer, blood screening and management, diabetes care, anticoagulation self-testing, pregnancy care, infectious disease and global health emergencies (Zika, HIV, Swine Flu and Hepatitis). Stories and testimonials published on Roche’s digital channels world-wide and in earned global media. o Produced bespoke content packages on women’s health and oncology topics for use by affiliates worldwide on their local channels.o Produced divisional corporate slide deck and backgrounder telling a factual, emotional and visually compelling story about the value Roche brings to diagnostics and healthcare.o Collaborated with Group teams, topic experts and agencies, whilst managing internal stakeholder relationships and engaging the global affiliate community.o Produced divisional CEO business updates. Show less

Uk And Ireland

Key accomplishments: o Delivered award-winning media relations and social media campaigns for the UK and Ireland Diagnostics affiliate. Achieved unprecedented top tier media coverage and helped influence changes in clinical practice for HPV/cervical cancer testing, diabetes self-testing, anti-coagulation self-testing and heart failure diagnosis in support of Business Area marcomms objectives. Worked with KOLs, advocacy groups and bloggers. Launched INR self-check campaign at House of… Show more Key accomplishments: o Delivered award-winning media relations and social media campaigns for the UK and Ireland Diagnostics affiliate. Achieved unprecedented top tier media coverage and helped influence changes in clinical practice for HPV/cervical cancer testing, diabetes self-testing, anti-coagulation self-testing and heart failure diagnosis in support of Business Area marcomms objectives. Worked with KOLs, advocacy groups and bloggers. Launched INR self-check campaign at House of Commons. Engagement of Health Minister (Andrew Lansley), numerous celebrity collaborations.o Launched the corporate website creating a unified brand experience across Roche Pharma and Dia in the UK. Launched Roche Dia UK & Ireland Twitter and YouTube channels (3K+ followers in year 1). o Managed the Roche brand experience, providing advice, consultancy and training to colleagues on the brand values and guidelines implementation. o Delivered leadership communications on strategic business topics. Led employee engagement survey including the promotion, results analysis and follow-up communications. Delivered counsel to senior executives on strategic areas of focus based on survey results and led the communications to drive the cultural change programme that followed.o Provided media training to senior leaders for proactive media and reputation management. Developed key messages, QAs and speeches. o Conceived and delivered full communications packages to drive employee engagement and participation in Roche’s annual sponsored walk raising funds to support and awareness of the difficulties of children in Malawi orphaned through AIDS.o Led the affiliate’s site move communications to engage employees and manage the affiliate’s external reputation and community profile. >90% employee retention achieved. Full engagement of local MP, Nicolas Soames, local Chamber of Commerce and local charities. Show less

Post Graduate Diploma, Marketing

Ba Hons Modern Languages, French And Italian With Economics And Politics