Work directly with CEO to develop strategic approaches to GTM, narrative, content and more.

General management role accountable for ~3,700 customers in Lattice's startups & small business segment. Equal parts Sales, Marketing, Customer Experience, and PLG.

Go-to-market strategy and execution on Medallia's data collection, mobile messaging, digital ecosystem, and CX administration products. • Develop and lead launch plans for Medallia’s customer engagement and platform administration products• Position and map Medallia’s technical capabilities into positive business outcomes and customer needs. Craft ideal customer lifecycle, deepen user engagement, and drive expansion across horizontal and vertical segments• Collaborate with product, engineering, customer insights and sales to lead projects in GTM strategy including roadmap development, demand generation, sales motion strategy, and sales enablement

• Owned the technical configuration, service delivery, and account strategy for clients representing $3M+ ARR• Built complex product configurations with JavaScript, CSS, and API Integrations for enterprise operational software implementations• Partnered with Fortune 50 clients across retail, technology, and finance on CX strategy, directing online and offline innovation testing, and technical architecture best practices• Created a retail Architecture Package using advanced analytics to identify missed purchase opportunities and non-buyer feedback, enabling customers to reclaim lost sales and increase revenue.

Medallia gives the world’s leading brands access to their customers’ eyes, ears, and hearts so they can design and deliver incredible customer experiences. Our cloud-based software captures and analyzes customer feedback across multiple channels to help companies like Airbnb, Mercedes-Benz, Delta Air Lines, and Nordstrom earn the love of their customers. We’re one of Sequoia Capital's largest investments, and we’re growing like crazy.

Silly business - we tried to sell software to fraternities and sororities. Unsurprisingly, college students don't like spending their slush fund on SaaS.Developed a customer base of 125 fraternity chapters in a year across North America.