Clark Fife Email & Phone Number

New York, New York, United States

Primary point of contact for national and international retail partners for all US publishersFacilitate timely and accurate distribution of e-books and audiobooks digital assets to retailers, libraries, distributors and subscription servicesManaged the technical connection process for new sales partners, ensuring compliance with various technical.

New York City Metropolitan Area

Training and documentation for editorial, marketing and publicity staff on metadata best practices, copywriting, and marketing dataAnalysis and recommendations on forthcoming titlesBacklist review and analysis

New York, New York, United States

Taxonomy and site merchandising for gift website, encompassing books, calendars, stationary, etc.eCommerce categorization for the Hachette D2C bookselling siteWorking with IT, editorial and marketing to develop revised ecommerce websites

New York, New York, United States

Training & best practices for all aspects of metadata for Macmillan US, Pan Macmillan UK, Macmillan DE, Pan Macmillan Australia, Macmillan South AfricaDiversity, equity & inclusion metadata training & best practicesBiweekly newsletters featuring analytics, best practices & new features for product metadata, ecommerce platforms and marketing dataEvaluation.

Greater New York City Area

Quality control for product metadata on all Macmillan US trade titles - Increased the number of issues & corrections addressed before publication data from 40% to 90%Training & metadata best practices for St. Martin's Press, Farrar, Straus & Giroux, Henry Holt & Co. Macmillan Children's Publishing Group, Tor Books, Picador, Celadon Books, Flatiron Books.

New York City

Analyst and auditor for all bibliographic, metadata, & SEO issues for all adult trade and juvenile titlesAuthor of metadata best practices documentation and training materials for all Macmillan publishing titlesWebmaster of company consumer websiteResearch and development for new digital marketing channelsManager of metadata and traffic analysis for book.

Developed taxonomy and database architecture for Scholastic Book Clubs websiteCreated taxonomy for Scholastic Teachers Book Clubs website

• First full-time employee of Howcast, an award-winning startup providing high-quality how-to videos across video distribution websites, mobile platforms and social media networks.
• Designed the site’s first database, encompassing 200,000 in-house, user-created, and partner provided videos.
• Created and developed a 2,000 category hierarchy to differentiate the site’s browsing experience and enable 3rd party marketing and advertising opportunities.Created launch list of 6,000 How-to video scripts
• Liaison with the editorial team to help research and develop script ideas that optimize search engine opportunities.
• Responsible for tracking traffic to the site, and traffic to videos on 3rd party distributors Worked with multiple analytics tools to generate weekly and monthly reports on performance
• Worked together with all third party distribution partners, including video distribution sites (YouTube, Break, Metacafe etc.), mobile (VCast, iPhone, Android) and social networking sites (MySpace, Facebook) to ensure.

• Data Project Manager for the BookBrowser project, launched May, 2002, a unique and proprietary navigation system for the BarnesandNoble.com website that has increased product awareness 80%.Creator and developer of the.
• Representative for Barnes and Noble to the BISAC/BASIC Metadata Committee, a book industry study group that defines standards for format codes and subject definitions.
• Project manager for the Explorer project, a new search engine that organizes and prioritizes 1.6 million subject codes, a feature previously unavailable to any Internet bookseller.
• Supervisor of ten database editors for 25 major subject areas

Writer, overseer and editor for six areas of the non-fiction taxonomy. Writer for synopses and reviews of books for inclusion in the database. Proofreader and editor for the writing of database content.

Created and implemented system of sub-classifications for all fiction categories, totaling 225,000 titles, in and out of print.

• Writer, overseer and editor for six areas of the non-fiction taxonomy.
• Writer for synopses and reviews of books for inclusion in the database.
• Proofreader and editor for the writing of database content.
• Created and implemented system of sub-classifications for all fiction categories, totaling 225,000 titles, in and out of print

• Solely responsible for buying all books in the store, including science fiction, fantasy, horror, art, graphic novels, comic books, role-playing games, and all film and television books
• In charge of all dealings with publishing sales representatives from publishing houses and distributors
• Attended in purchasing trips and bookselling conventions.
• Supervisor and trainer for retail staff of fifteen.