Clark J. Palmer Email & Phone Number

Palm Beach Gardens, Fl, Us

West Palm Beach, Florida, United States

Ensure the content team produces four blogs per month for all 15 of PMP's web services clients, making sure they meet the deadlines on the content calendar. Blogs average 1,000 to 1,200 words. Edit 11 blogs per week, ensuring they are SEO-friendly, consistent with PMP's writing style and AP style, and contain sufficient detail to answer search queries.Review organic traffic in Google Analytics to ensure content is performing and to identify content that needs to be updated. Take note of the types of topics that deliver significant organic traffic and ensure the team continues to produce those types of blogs. Meet with the content team each week to offer constructive feedback on how to make content more SEO-friendly, providing feedback on content length, integrating AI into content creation and subtopics to include. Assign blogs and other tasks to writers, including client-requested blogs and social media posts. Edit and supervise the writing of practice area pages for new clients' websites, ensuring content fits the client's voice and core values. Come up with internal linking strategy to help improve rankings in search results. Supervise creation of standard operating procedures on creating, updating and revising content.

West Palm Beach, Florida Area

Managed the website content needs for 16 personal injury lawyer websites in 13 states.Managed day-to-day tasks for the content department, including assigning blogs (80 per month), ensuring client requests were handled promptly, and making sure practice area pages for website buildouts were being finished on schedule.Wrote five or six blogs per week averaging between 750 and 1,000 words per blog. Used SEO tools like Google Analytics and SEMrush, along with internet research, to come up with eight or nine blog topics per week. Quickly researched state laws and other legal issues to explain them clearly and concisely in content.Reviewed and approved blog topics (eight per week) devised by the other staff writers. Edited content produced by three staff writers, ensuring it was clear, concise and comprehensive. Wrote practice area pages averaging between 1,200 and 2,500 words. Trained new writers on our content guidelines, which included editing their content and reviewing it with them to make it more concise and SEO-friendly.Uploaded content into Wordpress, adding images and ensuring proper formatting. Wrote and scheduled social posts for blogs, holidays, giveaways and other events.

West Palm Beach, Florida Area

Quickly learned about personal injury legal issues and PMP content guidelines to produce comprehensive and informative content. Wrote and edited blogs and practice area pages – four to five blogs per week and two to three practice area pages per week. Edited blogs written by freelance writers to keep them consistent with PMP standards – averaged about four or five per week. Quickly learned to use the MODx content management system to upload content to clients’ websites.

Palm Beach Gardens, Fl

Edited or rewrote meta titles, meta descriptions, headlines and URLs to help them rank higher in Google.Used SEMrush to do keyword research to find high-volume search terms for content.Decided when to update existing content to improve ranking in Google.Used Rank Ranger to monitor content to see if rankings were improving or declining to decide if edits should be made. Read articles on Google updates and other SEO news on a regular basis to stay up-to-date on how to do SEO.

North Palm Beach, Fl

Came up with story ideas and wrote articles about personal finance topics on a freelance basis.Chose tags for editorial content so it would appear on the relevant pages of the website and in the appropriate feeds. Made changes to page titles, meta descriptions and URLs of editorial content to improve SEO and click-through rates. Optimized content to show up in the quick answer box in Google search results. Learned how to use Google AdWords and other SEO tools, such as SEMrush to do keyword research.Chose ad tags for content so the relevant ads would show up on the page.Scheduled the home page and mortgage home page. Tagged stories for pickup in google news. Decided when to add links to stories to promote new pages on the website or pages that monetized. Helped decide when to redirect or canonical content to help resolve duplicate content issues and increase page rank. Decided when to add call-to-action links to articles to promote products on the website. Decided when to make new folders in the content management system to better classify content and create more specific URLs.

North Palm Beach, Fl

Managed monthly Frugal Sense contest, in which readers submitted tips on saving money. Reviewed and researched reader tips to make sure they saved money, chose the 20 best tips, interviewed the contest winner and updated website with new contest information at the end of the month. Managed reader emails, forwarding questions to the appropriate people so they could get answered quickly. Loaded all editorial content into the content management system.

Wrote articles profiling various programs at colleges and universities for a student affairs newsletter.

Interviewed experts on college athletics legal issues and wrote up conversations for monthly question-and-answer feature in national newsletter.

Palm Beach Gardens, Fl

Edited two monthly higher education newsletters.Planned every issue of each newsletter, developing story ideas, doing interviews and writing in-depth articles profiling people and programs at colleges. Laid out all 12 pages of both newsletters, creating multiple entry points for readers.

Palm Beach Gardens, Florida

Edited two higher education trade publications before they were purchased by John Wiley & Sons.Started new features in newsletters that were praised by readers and my supervisor.Edited monthly column on athletics legal issues written by two attorneys.Quickly learned to use Adobe Pagemaker and Adobe Indesign to style both newsletters every month. Quickly learned about complex higher education issues so that I could write about them in a credible way for a highly-educated audience.Built relationships with sources to get story ideas, keep up with current trends and learn about issues readers would face in the future.Did several site visits at local universities to learn more about the subjects and people I was covering.Attended national conferences to network with subscribers, keep up with trends, and get story ideas.

Came up with story ideas independently and in collaboration with other writers. Wrote sports articles every week.Copy edited sports articles for one year.Developed close relationship with FAU sports information directors to schedule interviews with athletes and coaches and obtain photos and statistics.Received Certificate of Appreciation from FAU’s Student Government for outstanding service as a sports writer during FAU’s 2002-2003 academic year.