* Award-winning copywriter, feature writer, interactive/Web, direct-response, and marketing creative consultant* Rapid, resourceful editor and copy chief -- headlines, blurbs, write/cut to spec, substantive and copy edit, rewrite, proof, and SEO tagging* Brainstormer extrordinaire on business, technology and cultural products with talent for developing thought leadership scenarios in all media* Staff and consulting veteran of IBM, AT&T, AT&T/Tuxedo, FedEx, Information Builders, and other IT industry leaders* Expertise in enterprise software, application design, and designing/promoting solutions for business, government, personal computing * Work in print, Web, integrated, and interactive media* Experienced in major brand development and launch for IBM RISC systems, IBM AIX/6000, AT&T Systemax, FedEx Business Logistics, Information Builders "iWay" middleware rebrand* Enterprise integration, SOA, and standards-based integration specialist* E-mail & direct-response expertise that includes newsletters/e-letters, customer retention, and internal communications* Insightful, personable interviewer* Feature writer, contributing editor* Friendly ghost* Literate, provocative speech and scriptwriterSpecialties: * Direct Response B2B, B2C, G2C print, Web, e-mail, integrated, postal* Branding, identity, corporate launch/re-launch, reputation * Thought leadership scenario and plan building* Contributing writer and editor on cyberculture and digital freedoms* Enterprise computer and communications integration expertise, including standards-based environments and ERP packages such as SAP
Listed skills include Copywriting, Strategy, Marketing, Enterprise Software, and 27 others.