Claudia Montero Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Responsible for carrying out the entire optimization strategy for Lowi's digital assets and managing the CRO and data technical team. My main focus was to design a growth strategy that was aligned with the business objectives and that allowed the growth of the digital sales channe and improved the CX.This strategy responds to 4 fundamental pillars:1. Data analysis: Qualitative and quantitative research phase for the detection of pain points. Monitoring of initiatives and reporting.2. Conversion-focused design: Coordinate the UX team to ensure that the entire site is aligned with the overall ecommerce strategy.3. Testing: Planning and activation of A/B experiments for decision making based on data-centric logic.4. Personalization: Once we have the bases optimized, we start working on personalized experiences by audience cluster typology to take the user experience and conversion to the next level.

Optimization of the different digital sales channels:-Search and implement the most appropriate sales strategies to acquire leads and clients in the digital channel-Analysis of the entire customer journey and acquisition funnel to detect painpoints and points for improvement-Monitoring the fulfillment of business objectives and identifying mechanisms to achieve them

Madrid Y Alrededores, España

Lowi brand social media strategy:-Strategic editorial content line- Monitoring and support in the customer care strategy-CMs team coordination-Design of objectives and analysis of KPIs-Preparation of monitoring reports-Content coordination with creative agency-Social listening & Understanding-Coordination of blog content

Madrid

-Social media management: https://www.instagram.com/salesas.madrid/?hl=en : Achieveing a +350% growth YoY-Creation and management of online content-Management of the website www.acotex.org-Proposal and application of new marketing strategies and actions-Development of posters and graphic pieces-Communication with current and potential associates-Organization of events and conferences-Email marketingResponsible for the commercial revitalization project of the SALESAS project, managing the website, generating content for social networks, organizing the [The Festival] event and carrying out communication and marketing actions for the growth of Salesas.

Alicante

Communication Agency specialized in Fashion-Press clipping-Event organization, Writing-Support on social networks-Database management-External public relations consulting with various clients-Development of fashion shows for designer Ion Fiz-Press showrooms-Contact with press

Master'S Degree

Curso Social Ads : Gestión Y Estrategia De Campañas

Curso De Social Media Y Community Manager

Máster En Dirección, Marketing Y Comunicación De Empresas De Moda

Publicidad Y Relaciones Públicas

Marketing, Communications And Public Relations

Internarional Baccalaureate