- Cross-Functional Collaboration: Work with marketing and sales to maximize product impact.- Business Intelligence: Utilize data analytics to drive informed decision-making and optimize product strategies.- Performance Monitoring: Refine offerings by incorporating player feedback and performance metrics.- Product Training: Develop and deliver training programs to empower teams and enhance product knowledge.- Product Launch Cycle: Seamless product launches, ensuring alignment with market needs and sales strategic goals.

• Directed and executed the overall strategy for the e-commerce business, from product selection and pricing to branding and market positioning.• Managed daily operations of the online store, overseeing order fulfillment, customer service, product updates, and overall business performance.• Developed and implemented targeted digital marketing campaigns, including SEO, PPC, email marketing, and social media, to drive traffic, boost sales, and increase customer engagement.Coordinated with cross-functional teams, including product management, logistics, and customer service, to ensure seamless business operations and alignment with company goals.• Business development opportunities and expanding market presence across new regions and corporate franchises.Monitored performance metrics and market trends, adapting strategies to improve sales conversion rates, customer retention, and brand visibility.• Ensured up to date product listings, catalog creation, and accurate representation of products across all digital channels in collaboration with the factory.Key Achievements• Successfully launched a brand-new e-commerce platform from the ground up, establishing it as a key sales channel and significantly increasing revenue streams.• Developed and implemented a comprehensive digital marketing strategy, enhancing online presence and driving customer engagement across multiple channels.

• Slot/ Game launch, ensuring alignment with regional market demands and optimizing for local player preferences across LATAM.• Collaborated closely with marketing and sales teams to implement targeted regional strategies, ensuring products resonated with local audiences and achieved maximum impact.• Led product strategy development through comprehensive market analysis, identifying key trends, opportunities, and challenges to inform business intelligence and product decisions.• Monitored ongoing product performance, integrating player feedback and market share data to continually refine offerings and improve product positioning.• Utilized data and feedback collected from players to guide development teams in creating more appealing and engaging slot games that better align with player preferences.Key Achievements. • Increased the Win Per Day of LATAM slot machines by an average of 30%, driving higher revenue and player engagement across the region.• Adapted product offerings to meet regional needs, increased player satisfaction and market share across key LATAM countries.

- Slot Performance Pro, Analyzing slot performance intricacies to maximize player experiences and boost profitability.- Competition Analysis Expert, Strategically dissecting competitors' strategies for a winning edge, ensuring dominance in the casino market.- Gaming Training, Empowering clients and sales team with in-depth product training in the exciting casino gaming arena

• Led the product lifecycle management for a renting app, using agile methodology to drive iterative development and continuous product improvement.• Coordinated cross functional teams including engineering, marketing, and design, ensuring seamless collaboration and timely product deliveries.• Identified weaknesses through data analysis and prototype feedback, making necessary adjustments to enhance product functionality and user experience.• Gathered and integrated feedback adjusting product specifications to meet evolving market demands and customer needs.• Developed and maintained product requirements, roadmaps, and feature prioritization, ensuring alignment with business goals and customer expectations.• Ensured all product releases were launched successfully, on schedule, and met quality standards.Key Achievements:• Successfully an MVP version of the website.• Streamlined product development processes by applying agile practices, delivering key features on time and improving the overall efficiency of product releases.

• Led the strategic management and performance monitoring of slot machines across 33 venues in Panama, driving revenue and customer satisfaction through data-driven insights.• Analyzed product data from the accounting system on a daily and monthly basis, optimizing slot machine placement and performance to target specific customer segments.• Oversaw the successful rollout of new products, machine conversions, and floor repositioning, ensuring configurations were tailored to maximize company investment and profitability.• Ensured all slot machine software and hardware met the strictest local regulatory standards and complied with internal policies, safeguarding the integrity of operations.• Directed the education and training team, developing comprehensive materials and training programs for staff on new products and key updates, ensuring high levels of product knowledge and operational efficiency.Key Achievements:• Successfully enhanced product performance across all venues, leading to increased player engagement and higher revenue by optimizing slot configurations and placements.• Shortened the aging of casino machines by 5 years through the strategic installation of new products, significantly increasing machine lifespan and operational efficiency.

• Managed the end to end product lifecycle, from concept through to launch, ensuring products met customer needs and market demands.• Led weekly sales tracking and analysis to assess product acceptance, performance, and market rotation.• Conducted in depth market research and competitor analysis for product pricing and volume forecasting.• Developed strategic marketing plans and executed initiatives that facilitated successful product launches.Key Achievements:• Launched multiple internet services and landline products, significantly contributing to revenue growth and customer retention.• Implemented strategic pricing models based on data insights, ensuring profitability while maintaining market competitiveness

• Led product management, development, and strategic planning for mobile broadband solutions, driving product innovation and market positioning.• Conducted competitor analysis and BI research to monitor global and local market trends, identifying key opportunities for product enhancements.• Designed and architected mobile broadband products, ensuring alignment with customer needs, functionality, and business goals.• Collaborated cross-functionally to determine market needs, define product positioning, set pricing strategies, and create compelling product offerings.• Managed day to day sales operations, including project coordination, tracking, and follow ups to ensure sales goals and timelines were met.Key Achievements• Successfully launched the VGS project, integrating mobile broadband usage data into business intelligence tools for improved product design and promotions.• Spearheaded the launch of a Mobile App for C&W customers, enabling seamless recharge, promotions, and data consumption management.

• Managed the full lifecycle of app development and vendor relations, from initial concept through to successful launch, ensuring alignment with regional needs in Latin America.• Negotiated with content providers to secure high-quality local content for apps, enhancing customer engagement and driving new revenue streams across LATAM.• Coordinated with cross-functional teams, including marketing, to launch apps, ensuring effective promotion and maximizing user adoption.• Conducted app testing to ensure functionality and performance meet customer expectations, delivering a seamless user experience.Key Achievements• Increased mobile phone engagement in LATAM by curating a localized content portfolio, resulting in enhanced customer satisfaction and a new revenue stream for the company.• Elevated regional mobile phone preference by 40% through strategic partnerships with key vendors, driving revenue growth and expanding market share.• Successfully launched multiple apps across LATAM countries, fostering long-term alliances and training regional subsidiaries to support app adoption and growth.

Intership of an Office Asistant position. Generals Affairs.