LE GRAND SIECLE restores and re-edits panoramic and decorative wallpapers from the 18th and 19th centuries, in partnership with the Musée des Arts Décoratifs in Paris, the Bibliothèque Nationale de France and the Center des Monuments Nationaux.

Make the brand and its offer a real asset to increase the sales, define the strategy to develop the business in France and internationally and implement it by defining the product offer and global communication.- Brand positioning audit- Brand strategy- Global communication and ROI monitoring- Product offer audit and product strategy- Product development: from the creative brief to the delivery, complex new product and packaging development projects management, CSR challenges integration- Optimize organization and coordinate creative, marketing, development, R&D, purchasing and quality teams

- Monnaie de Paris (French Mint) Executive Committee member: - 5 year strategic plan definition - Supervisory Board and Ministry of Finance reporting - Brand strategy in its entirety - Management of complex cross-functional projects from start to completion - Art products international development (70M€ annual turnover): - French and international markets analysis focused on customer expectations - Business opportunities identification in disrupted and fast changing environments - Insight-driven optimisation of the product and service offer - Efficient collaboration and creation of synergies with sales teams - Product plan definition and execution - New product development follow-up with workshops and/or industrial teams - Business profitability responsibility: performance measure (margin/turnover), investment & expense monitoring - Partnerships and licence agreements negotiation: Disney, FIFA, UEFA, Le Louvre, Editions Albert René, IOC…- Multichannel communication strategy definition and execution on the brand, the products and the cultural offering (11Conti Museum and contemporary art exhibitions) – 7M€ annual budget: - Brand identity and graphic guidelines, brand marketing strategy and storytelling - Brand content for all media (on-line, off-line, social media) and corporate tools (print, digital, website, e-shop); visual merchandising, POS materials and displays for B to C, B to B and B to B to C - Insight-driven integrated marketing campaigns including TV and radio campaigns - B to C marketing to maintain, develop and engage new customers - Creative and strategic press and influencers relationship management, activation of social networks (Facebook, Instagram, Twitter) - Value creation at the Paris site through patronage, partnerships, spaces privatisation, events organisation- Call for tender management- Team management (22 people)

- Executive Committee member: - 5 year strategic plan definition on Art products (collection coins, medals, jewels, fine art foundry) - Supervisory Board and Ministry of Finance reporting - Management of complex cross-functional projects from start to completion - Brand strategy: Brand identity definition (positioning, territory and core values), creation of corporate tools and first graphic guidelines for print and web, development of visual brand identity elements (packaging, corporate templates, signage…)- 3 year product strategy and annual product plan ; follow-up of new product development - Consolidation of key partnership with the French Post Office- Art products multichannel communication strategy definition and execution – 6M€ annual budget: - Media/e-media ad campaign - Operational marketing: direct marketing (print and web), sales tools, POS materials and visual merchandising, development of first CRM tools - Press relations (print and web)- New flagship store project leadership: agencies brief, requirement specifications, store lay-out design, budget monitoring- New website and e-shop project leadership- External partner and agency management- Public sector contracting rules knowledge and tender management - Team building and leadership (13 people)- Creative team leadership: internal team, freelance designers and external agencies

- Executive Committee member: - Business turnaround strategy - Reporting to the shareholder investment funds- Descamps and Jalla brand repositioning: brand platform, mission and core values, visual identity, new collections definition, product assortments and pricing- Communication strategy and brand awareness improvement. Budget < 1M€- New store and shop-in-shop furniture concept: layout, displays and POS materials, visual merchandising- Boutiques and shop-in-shop networks retail marketing- Launch of Descamps and Jalla e-shops - Sales forecast for all distribution networks: new products, continued products and promotion programmes- Press relationship management

- Executive Committee member: - International development of leather goods, belts and mens accessories (22M€ annual turnover) - Reporting to the shareholder - Consolidation of partnerships with exclusive distributors in Russia, Middle East and Eastern Europe- Business growth with the subsidiaries in Japan, Hong-Kong and China: - Opening of boutiques and shop-in-shop in main department stores - Management of the leather goods licence in China- 3 year product strategy - Forecast and purchasing optimisation resulting in 2M€ stock reduction- Creation of and responsibility for the B.U. in charge of leather goods, belts and accessories activities including production, purchasing and quality management - Organisation and recruitment of specific skills - Process set up to secure product development, production, purchases and quality - Delivery and quality improvement: 3% rate of NC (non-conformity) in 2007 vs 20% in 2003 - Team management (13 people)

- Development of “Séquoia” leather goods brand- Management of product development, purchasing and suppliers

- Management of “Le Tanneur “ and “Lorenzo” leather goods brands- 3 year product strategy and annual product plan- Follow-up of new products development- Management of suppliers

- Centralised purchases for Le Printemps department stores network (subsidiaries and affiliates): brand referencing, budget allocation by department stores size- Le Printemps Private Labels leather goods and small leather goods development: assortment definition, design and development follow-up with Le Printemps styling department, purchasing- Printemps Haussmann Luxury and Leather Goods departments management (31M€ annual sales)- Team management of 35 people