Caroline Claude Email & Phone Number

Paris, FR

Ville De Paris, Île-de-France, France

Région De Paris, France

• Responsible for the Bodycare & Suncare categories (+100 references):
• Develop and manage brand marketing strategy and two year innovation plan.
• Bring new products from concept ideation and production to market, animate existing references to contribute to category growth and ensure good consumers relationship
• Work closely with internal teams and external partners to ensure an effective go-to-market strategy
• Collect & monitor data to understand category and market performances
• Create full 360° campaigns to introduce relevant solutions to customer expectations with social, digital, online, education, merchandising perspectives

Région De Paris, France

• Working within the Biotherm Bodycare & Suncare development team:
• Marketing plan & product development: looking for new market and consumer insights, writing product concept/storytelling, close collaboration with all internal teams (R&D, Logistics,...) and external partners (visiting.
• Following up new launches: piloting execution documents, briefing and working with agencies, making the links with countries
• Sell-In and Sell-Out analysis of brand and categories performances
• Working on the 360 plans, setting up digital kits and sales tools

Région De Paris, France

• Marketing study for the brand: definition of the marketing issue and study methodology, administration of the study using quantitative and qualitative techniques, results analysis and recommendations to the brand

Région De Paris, France

• Handling internal communications tools: writing and publishing daily news and media working
• Planning internal events (100 to 800 guests): briefs, project follow-up until D-Day, reporting
• Creating print and digital media: editing four ebooks. Working closely with agencies until ready-for-press
• Benchmarking on press and media
• Testing a soon to be released product: participating in clients interviews, transcription of insights

Région De Berlin, Allemagne

• Planning Berlin store promotional actions: preparation of communication plans, creation of 30+ communication supports (print and digital) to promote sales and events
• Project on CRM strategy: classification and reporting of store actions and customers events Development of a new strategic line based on long-term customers retention
• Brand Community Management: competitive intelligence, creating visuals on Adobe Photoshop and InDesign and writing daily posts on main social networks

Master 2 (M2) - Msc In Marketing, 204 - Product Manager And Marketing Studies

Bachelor’S Degree, International Business

Abroad Semester, Luxury & Retail Management

Bachelor’S Degree, International Business/Trade/Commerce

Activities and Societies: Head of Communication in a charity willing to help children in Senegal by providing school stationery, toys and.

High School, Litterature, Pass With High Honors, European Pass.