Claude Johnson

Claude Johnson Email and Phone Number

Founder and Executive Director @ The Black Fives Foundation
Washington, DC, US
Claude Johnson's Location
Washington, District of Columbia, United States, United States
Claude Johnson's Contact Details
About Claude Johnson

Claude Johnson is the creator, founder, and CEO of Black Fives, a sports merchandise brand that celebrates the pre-NBA history of African Americans in basketball. He is also the founder of the Black Fives Foundation, a 501(c)3 public charity whose mission is to inspire excellence in youth by preserving, teaching, and honoring that history. Claude is an award-winning author who is recognized as the foremost historian and expert on this topic.The brand and Foundation have partnerships with the global sports company PUMA, with sports retailer LIDS, with sports apparel maker Homage, and with the BIG EAST Conference.The Black Fives Archives contain the world's leading collection of historical artifacts from the Black Fives Era, which have been exhibited at the New-York Historical Society Museum, the LBJ Presidential Library, and the Museum of the City of New York as well as in the Black Fives Online Museum presented by PUMA.The Barclays Center contains a compilation of his work, "The Black Fives Murals," permanently displayed in its concourse, and February 10th has been declared "Black Fives Day" by the City of New York.Claude's narrative nonfiction book, "The Black Fives: The Epic Story of Basketball's Forgotten Era" (Abrams Press, 2022) won an MAAH Stone Book Award "Finalist" prize in recognition of exceptional new literary work in the field of African-American history and culture.Claude's work has been featured in media outlets such as CBS News, the New York Times, the Wall Street Journal, Sports Illustrated, TheUndefeated, Fox Sports, SI for Kids, the History Channel, NPR, the BBC, MTV, ESPN, NBA TV, and Turner Broadcasting.He was born in Vienna, Austria -- his father is African American, from the South Side of Chicago, and his mother was German, from the Römerstadt section of Frankfurt am Main -- and lived in the Republic of the Congo (now the Democratic Republic of the Congo) before moving to the USA with his parents at age six.During a 20-year career in corporate America, Johnson held management and executive positions at IBM, American Express, NBA Properties, Nike, Phat Farm, and Benetton Sportsystem. The former two-term trustee of the Greenwich Public Library left corporate work to become a stay-at-home dad to his three sons, all of whom became NCAA Division I student-athletes, the oldest two in football and his youngest in basketball. Twitter: http://www.twitter.com/claudejohnsonTwitter: http://www.twitter.com/blackfivesInstagram: http://www.instagram.com/claude203Instagram: http://www.instagram.com/blackfives

Claude Johnson's Current Company Details
The Black Fives Foundation

The Black Fives Foundation

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Founder and Executive Director
Washington, DC, US
Claude Johnson Work Experience Details
  • The Black Fives Foundation
    Founder And Executive Director
    The Black Fives Foundation
    Washington, Dc, Us
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  • The Black Fives Foundation
    Founder & Executive Director
    The Black Fives Foundation Jan 2013 - Present
    Greenwich, Connecticut, Us
    Founded the Black Fives Foundation, a Greenwich, CT-based 501(c)3 tax-exempt public charity with the mission to research, preserve, promote, teach, and honor the pre-NBA history of African Americans in basketball. Built the world's leading archive of artifacts relating to this period, known as the Black Fives Era. Maintained portfolio of intellectual property, including trademarked logos and copyrights.Some Programming Highlights:• Provided historical artifacts from the Black Fives Foundation Archives to the Museum of the City of New York for its year-long museum exhibition on the history of basketball in New York City, entitled, “City/Game: Basketball in New York”;• Conducted an educational Black History Month program with the Oklahoma City Thunder that featured educational presentation to OKC team, employee presentation, in-game and in-arena educational programming, and local public service announcements;• Provided historical artifacts from the Black Fives Foundation Archives to the Lyndon Baines Johnson Presidential Library in Austin, Texas, for its year-long museum exhibition on sports and social justice, entitled, “Get in the Game: The Fight for Equality in American Sports”;• Conducted a Black History Month program with the Atlanta Hawks featuring public service announcements, a panel discussion with NBA players and media for Morehouse College, in-game educational programming, and an internal employee presentation;• Conducted an educational walking tour of the Black Fives Murals at Barclays Center for local Salvation Army Kids along with Brooklyn Nets players in celebration of Black Fives Day (February 10) for the City of New York as proclaimed by the New York City Mayor's Office.The Black Fives Foundation seeks to collaborate with additional community-based organizations in the locales where the pioneering teams of the Black Fives Era originally played, including Philadelphia, Washington, D.C., Chicago, Los Angeles, and Milwaukee.
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  • Abrams
    Author
    Abrams May 2022 - Present
    New York, Ny, Us
    THE BLACK FIVES: THE EPIC STORY OF BASKETBALL’S FORGOTTEN ERA is a groundbreaking, timely history of the largely unknown early days of Black basketball, bringing to life the trailblazing players, teams, and impresarios who made the game. (HARDCOVER)
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  • Black Fives, Inc.
    Founder And Ceo
    Black Fives, Inc. Oct 2001 - Jan 2013
    Established and developed the "Black Fives" brand. "Black Fives" were dozens of African American basketball teams that played before the racial integration of the NBA, from 1904 through 1950, during a period known as the Black Fives Era.Created a portfolio of intellectual property, research, historical artifacts, and other content relating to the vintage Black Fives Era basketball teams, including trademarks, logos, copyrights, and images for license. Subsequent licensees included Nike, Converse, 47Brand, the Naismith Memorial Basketball Hall of Fame, and ESPN. Also developed a the brand's trademarked motto, "Make History Now."Launched a wholesale apparel line of "throwback" jerseys and accessories that achieved placement in over 250 domestic retail doors including top urban and "streetwear" accounts as well as significant domestic and international online sales over several seasons.In 2013, we assigned our entire portfolio of IP and our complete archive of historical artifacts to the newly created Black Fives Foundation, a 501(c)3 public charity and subsequently dissolved the Black Fives, Inc. corporate entity.
  • Benetton Sportsystem
    Vice President, Marketing
    Benetton Sportsystem Jan 2000 - Oct 2001
    Ponzano Veneto, Treviso, It
    Managed all marketing efforts for the brands Rollerblade, Prince, Nordica, Ektelon, and Killer Loop, including advertising, promotion, events, public relations, and athlete relations with a team of direct reports. Total revenues approached $140 million. Marketing budget neared $7 million. Successfully launched new Nordica and Prince product lines.
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  • Phat Licensing (Phat Farm)
    Vice President, Licensing
    Phat Licensing (Phat Farm) Jan 1999 - Dec 1999
    Responsible for managing licensee relationships and corporate planning for this licensor of the Phat Farm and Baby Phat urban culture brands. Managed and stabilized difficult licensing deals and challenging licensee relationships while addressing inter-licensee conflicts of interest in the wake of the company’s complete restructuring from wholesale manufacturing and retail to strictly licensed products.
  • Nike, Inc.
    Product Line Manager, Branded Basketball Apparel
    Nike, Inc. Jan 1997 - Jan 1999
    Beaverton, Or, Us
    Oversaw multidisciplinary team responsible for product development, product mix, market positioning, pricing, forecasting, sourcing, marketing, merchandising, and consumer insights for $100 million apparel line that included tees, jerseys, shorts, practice wear, and fleece. Increased revenues, profitability, and market share.
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  • Nba Properties
    Director, International Licensing
    Nba Properties Jan 1994 - Jan 1997
    New York, Ny, Us
    Responsible for managing international licensee relationships, contracts, trade show presence, and quality control as well as internal coordination between domestic and overseas operations. Licensees included Nike, Champion, Spalding, Nutmeg, and Starter. Oversaw significant growth as sales of basic NBA licensed products doubled, and sales of NBA core authentic category licensed products quadrupled.
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  • American Express
    Senior Marketing Manager
    American Express Jan 1990 - Jan 1994
    New York, Ny, Us
    Team leader for the development and implementation of a new corporate product for managing meeting-related business spending. Also a turnaround project leader for a slumping corporate business to business service product. Increased client revenues and service satisfaction via improved operations.
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  • Ibm
    Marketing Representative
    Ibm Jan 1985 - Jan 1990
    Armonk, New York, Ny, Us
    Began as a Systems Engineer providing technical assistance to Silicon Valley accounts. Transferred to the company’s New York office, responsible for new account small business sales in the manufacturing and distribution industry sectors. Territory included most of Manhattan. Achieved four consecutive IBM 100% Club awards for exceeding sales quota.
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Claude Johnson Skills

Marketing Management Sports Sports Marketing Fundraising Social Media Strategic Planning Public Speaking Social Media Marketing Crm Sales Merchandising History Strategic Partnerships Brand Development Social Networking Sports Management Licensing Entrepreneurship Fashion Apparel Strategy Intellectual Property Blogging B2b Youth Culture Politics Journalism Nonprofits Digital Marketing Product Development Brand Management Media Relations American History Online Marketing Digital Media Sports Business Writing Historian Publishing Research Photography Online Advertising E Commerce Email Marketing Business Strategy Marketing Management Creative Direction

Claude Johnson Education Details

  • Stanford University
    Stanford University
    West Germany
  • Stanford University
    Stanford University
    Mechanical Engineering
  • Carnegie Mellon University
    Carnegie Mellon University
    Civil Engineering And Economics

Frequently Asked Questions about Claude Johnson

What company does Claude Johnson work for?

Claude Johnson works for The Black Fives Foundation

What is Claude Johnson's role at the current company?

Claude Johnson's current role is Founder and Executive Director.

What is Claude Johnson's email address?

Claude Johnson's email address is lo****@****hoo.com

What is Claude Johnson's direct phone number?

Claude Johnson's direct phone number is +120396*****

What schools did Claude Johnson attend?

Claude Johnson attended Stanford University, Stanford University, Carnegie Mellon University.

What are some of Claude Johnson's interests?

Claude Johnson has interest in Family, Youth Football, Vegan Nutrition, Fitness, Photography, Youth Basketball, Videography.

What skills is Claude Johnson known for?

Claude Johnson has skills like Marketing, Management, Sports, Sports Marketing, Fundraising, Social Media, Strategic Planning, Public Speaking, Social Media Marketing, Crm, Sales, Merchandising.

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