In my role as Market Development Manager, I cultivated strong client relationships, implemented strategic promotional plans, and drove business growth. Reporting to the General Manager, I was responsible for new business development and account management with major retailers like IGA, Metro QC, Super C, Costco, Farm Boy, Longos, and distributors such as DGL, Transhing Investment Inc. & UNFI. By leveraging AC Nielsen insights, I increased market share in Quebec by 3.2%. Additionally, I optimized promotional campaigns and budgets, significantly boosting sales for a new distributor at Metro/Super C by 30%. I also conducted market analysis and provided regular reports to key stakeholders.To enhance brand visibility, I successfully participated in the Asian Night Market in Montreal in August 2024.

In my role as Business Development Manager, I managed key accounts in the foodservice and restaurant sectors across the US, Canada, and Quebec. Developed and maintained strong relationships with key stakeholders, including buyers, category managers, and decision-makers. Leveraged insights from industry trends, competitor analysis, and market research to inform strategic decision-making. Responded to customer inquiries and concerns in a timely and courteous manner. Demonstrated flexibility by taking on various tasks and projects as needed.

In my role as Mainstream Market Business Development Manager, I was responsible for overseeing regional and national accounts, including key retailers like Sobeys, IGA, and Costco. I developed and implemented strategic sales plans to drive increased sales and profitability. Additionally, I successfully launched new products, such as Shaomei Brown Sugar Boba Bars at Costco East & West in Spring/Summer 2021, generating over $5 million in sales.

In my role as an Account Manager, I was responsible for managing and growing sales of sterile sampling bags in both North American and European markets. I actively identified new sales opportunities, negotiated favorable agreements with customers, and collaborated with cross-functional teams to develop and execute effective sales strategies. Through my efforts, I successfully increased annual revenue by approximately $1 million.

In my role as Eastern Sales Manager for the Gizella Pastry brand, I was responsible for driving sales efforts with major customers such as Loblaw, Costco, and McDonald’s. By implementing a consultative sales approach, I successfully increased revenue by 8% in fiscal 2019 and achieved a 15% growth with Loblaw’s Wholesale Club in 2018. Additionally, collaborated with cross-functional teams to achieve sales targets, uncover market opportunities, and successfully launch new products and LTOs with major retailers like Costco, Recipe, McDonald's, Tim Hortons, and RCWC.

In my role as National Director of Sales & Marketing, I cultivated and strengthened relationships with regional and national food retailers, foodservice operators, and brokers. Managed regular customer appointments to review portfolio performance, sales, promotions, and pricing strategies. Actively sought new business opportunities in the grocery, foodservice, and distribution sectors.

In my role as Key Account Manager I developed and managed business opportunities with regional and national food retailers and foodservice operators. Expanded product offerings and increased market share by launching private label products with key retailers such as Walmart Canada, JK Overweel, and Pete’s Frootique.

In my role as Sales & Marketing Manager, I was responsible for driving sales growth with major customers. I surpassed revenue targets by 30% with Costco and 8% with Superstores and Sobeys Atlantic. I managed key accounts, negotiated private label launches, and executed promotional activities to drive overall business growth. Additionally, I enhanced merchandising opportunities and participated in trade shows to showcase our bakery portfolio.

In my role as Key Account, Atlantic Canada, I developed strong working relationships with category managers and replenishment teams to optimize product placement and inventory levels. Exceeded revenue targets by achieving 15% growth with Sobeys Atlantic in 2008. Improved customer satisfaction and drove business growth by providing timely and effective support and solutions.