Claude Walton Email & Phone Number

Santa Monica, Ca, Us

Lead teams Strategy/GTM for B2B and B2C companies. Drive go-to-market strategy, marketing, sales for growth, and product management.- Carbon Bright (Advisor) - Sustainability Fast & accurate AI-powered life cycle assessments empowering product companies to measure, analyze, and lower their product impact.- MirelZ (Acting CMO/CRO) - High-Fidelity AR & 3D AI-Powered eCommerce Shopping PlatformMirelz is revolutionizing the consumer shopping experience by bringing the in-store experience online.- Devicethread Startup (VP Marketing/Product) - IoT AI Platform Transforming Hospitality's Ability To Offer Unprecedented Personal Guest Experiences at Scale (Smart Access, Smart Entertainment): Led Customer Development (First Beta Customer Validation), GTM and closed First Partner Deal with Industry Leader - Cloudbeds (Led Technical Integration Certification and Agreement with $25M Channel Opportunity)- Acting VP of Marketing at Growing Naturals Inc. (B2C): Plan and deploy the brand's annual CPA-driven digital sweepstakes campaign (PPC, paid social, content, email, influencers): 500% lift in KPIs; deployed marketing stack and operations (Infusionsoft MAP, Smartsheet, GSuite); train team on Agile marketing. - CMO/Principal at 11 Amps Agency (Digital Agency): Establish strategic repositioning to inbound agency from SEO; deploy scalable prospect to cash processes and marketing stack; train team members. - CMO at Smash Solutions (B2B - SMB SaaS Solution: CRM, SEO, Social Media): Establish and execute GTM plan including a new website on path to new funding; Negotiate and deploy key partner deal. Led marketing team (14 people)- CMO & CPO at Re:fluence (B2B - next generation SaaS Influencer scoring solution): Created the pitch deck and SaaS financial model, led 80+ VC funding presentations, refined product vision, roadmap and scrum activities (7 dev people), defined all GTM activities to product validation. Outcome: $1.4M merger exit.

Maidenhead, Berkshire, Gb

SDL ($400M UK publically traded company, 2K+ employees) - Leader in Language Translation & Global Content ManagementI was the Global Director of Product Marketing for SDL BeGlobal and SDL Language Cloud (Machine and Human Translation Platforms), leading early market validation (beta), roadmap prioritization criteria, and defining effective go-to-market strategies.Highlights:—Scaled a global Product Marketing team to a 9-person team managing a portfolio of 8 market leading products in a division of 400 employees with $70M revenue.—Built and launched Self-Serve Cloud/SaaS Solution and defined Digital Marketing lead generation plans (PPC, Paid FB ads, retargeting)—Helped develop and launch SDL Language Cloud, the industry’s first Self-Serve Cloud/SaaS machine + human translation platform and Developer API (like Google Translate). —Led Global Enterprise Beta Program to launch SDL BeGlobal Trainer – the world’s first self-serve enterprise automated translation training solution accessible via SDL BeGlobal SaaS platform.—Led 30+ product releases: launched four “new” products and 30+ product releases to the commercial market (Fortune 5000), government and consumer markets (SaaS and on-Premise) adopted by 79 of the world’s 100 largest brands including Trip Advisor, Dell, Intel, HP, Adobe, Symantec and more.

Los Angeles, California, Us

LANGUAGE WEAVER - Leader in Machine Translation ($14M rev.), ( $44M exit – acquired by SDL) Led go-to-market product marketing strategies for “BeGlobal,” the first ever real-time Cloud/SaaS machine translation platform, from inception to global launch. Highlights:—Successful global launch of the first real-time SaaS machine translation platform in October 2010, “BeGlobal” which became the recognized leader in machine translation solutions in the enterprise commercial market and is now used by leading global brands such as Intel, Trip Advisor, HP, Dell, and Apple. —Competed effectively against Google Translate, Bing Translator and other MT enterprise solutions in the enterprise market. —Language Weaver is acquired in 2010 by SDL for $43M by SDL on strength of clear articulation by market segmentation and sizing.

Led defining product vision, roadmap, and Agile development best practice processes to migrate from third-party reporting solutions in Q4 of 2008 to a revamped proprietary reporting solution by Q1 of 2009. Defined clear roadmap for external reporting systems, including end-of-life strategies for current systems and migration plan for all internal users, which, when combined with launching an ad-serving solution, resulted in the increase of Adconion’s valuation. This led to its $235M acquisition by Amobee in 2014.

Sunnyvale, Ca, Us

Online/Small Business Channel Product Marketing Lead: Responsible for defining the market requirements for this advertiser segment mostly comprised of Small /Medium businesses and agencies that sign up through a self-serve model.—Founding member of the first Yahoo Search Product Marketing team (4 people), led the development of a U.S. advertiser segmentation project, which guided product roadmap development, marketing and sales planning.Project “Panama” (2005-2007), a revamping of Yahoo’s Paid Search platform and advertiser experience ($250M investment). —As marketing team lead, played many roles from requirements-definition stage to go-to-market. —Resulted in the successful launch of New Sponsored Search in the U.S. and all global markets.

Sunnyvale, Ca, Us

Acting GM responsible for the CANADA - Yahoo Search Marketing/Overture paid search business. Managed a cross-functional team in California. - Developed the annual digital marketing plan including acquisition, retention and business development. - Launched Yahoo’s Sponsored Search in Canada.

Mountain View, California, Us

Led Quicken’s biggest initiative in 10 years to move from an established upgrade software business model to a new Cloud subscription business model in 2004 to reverse YOY sales decline and flat profit, thus delivering a new growth engine.

Sustainability reportingStartup: heading all marketing and product management functions: Product Marketing, Roadmap, Use Cases, VC presentation and BD. Key presention: Hummer Winblad, The Gap, etc.

Paris, Fr

Overhauled the Evian On-Premise business in decline in 2001 by repositioning the brand for the trade and developing a 5-year strategic plan (sales/marketing/distribution) to double the business by 2004. EVIAN (#1 Premium water brand), FERRARELLE (#1 Global sparkling water) and VOLVIC (# 3 Global Still water)

Cincinnati, Ohio, Us

Oversaw all marketing on Oil of Olay’s Bar and Body Wash $25M business in Canada; launched Total Effects Moisturizer with a $5M marketing plan. Oversaw all $2M marketing activities for Metamucil, an $8M brand.

Mba, Marketing And Strategic Management

Bachelor Of Commerce, Business, International Business