Claude Walton

Claude Walton Email and Phone Number

Principal - Growth Strategy | Fractional CMO @ Santa Monica, CA, US
Santa Monica, CA, US
Claude Walton's Location
Santa Monica, California, United States, United States
Claude Walton's Contact Details
About Claude Walton

As a product marketer with a proven track record, I am adept at developing and launching disruptive products in transformational and high-growth environments. I have directed digital consumer and business inbound marketing, product management, go-to-market planning, sales enablement, business development, and brand positioning. I excel at guiding strategic execution through critical launch stages from ideation to go-to-market execution in large B2B and B2C organizations, as well as early-stage startups. I successfully launch global products to drive market expansion, profits and enhance long-term business growth. Highly skilled at:—Strategic Vision & GTM Execution via a Repeatable GTM Operating System (OS)—GTM, Marketing & Sales Transformation—Cross-Functional Team Leadership—Market / UX Research / NPSAt SDL, I scaled the global Product Marketing team, managing a portfolio of eight market-leading products, and developed and launched SDL Language Cloud.At Language Weaver, I led go-to-market product marketing activities for “BeGlobal”—the first-ever real-time Cloud/SaaS translation platform. I have experience in product marketing and brand management for companies like Yahoo, Intuit, Evian, and Procter & Gamble.More specifically:Strategy and Go-to-Market Assessment, Planning and Execution: GTM Motions - Inbound, Outbound, Product, Partner, Event, Community, Product Marketing: Market Sizing, Segmentation, Competitive Analysis, Value proposition/messaging/personas/paring by the target market. Product Strategy: Apply the Lean Startup framework, product-market fit validation plan, and product roadmap.Marketing Strategy (B2B/B2C): CPA driven Digital marketing plan & growth hacking - Paid media (PPC, Social & Google paid ads, Retargeting), - Shared media (Influencer program, Organic Social), - Owned media: (eCommerce website, SEO, lead gen & nurturing emails, organic social, content marketing, conversion funnel optimization). Marketing Operations: marketing automation & collaboration/operations stack deployment, end-to-end project planning; Sales: training and CROFunding Strategy: funding pitch deck & financial model; Partner Network: For any needed additional execution

Claude Walton's Current Company Details
Claude Walton Consulting

Claude Walton Consulting

Principal - Growth Strategy | Fractional CMO
Santa Monica, CA, US
Claude Walton Work Experience Details
  • Claude Walton Consulting
    Principal - Growth Strategy | Fractional Cmo
    Claude Walton Consulting
    Santa Monica, Ca, Us
  • Claude Walton Consulting
    Fractional Chief Marketing/Product Officer | Gtm Strategy | Product Marketing & Management
    Claude Walton Consulting Jul 2014 - Present
    Lead teams Strategy/GTM for B2B and B2C companies. Drive go-to-market strategy, marketing, sales for growth, and product management.- Carbon Bright (Advisor) - Sustainability Fast & accurate AI-powered life cycle assessments empowering product companies to measure, analyze, and lower their product impact.- MirelZ (Acting CMO/CRO) - High-Fidelity AR & 3D AI-Powered eCommerce Shopping PlatformMirelz is revolutionizing the consumer shopping experience by bringing the in-store experience online.- Devicethread Startup (VP Marketing/Product) - IoT AI Platform Transforming Hospitality's Ability To Offer Unprecedented Personal Guest Experiences at Scale (Smart Access, Smart Entertainment): Led Customer Development (First Beta Customer Validation), GTM and closed First Partner Deal with Industry Leader - Cloudbeds (Led Technical Integration Certification and Agreement with $25M Channel Opportunity)- Acting VP of Marketing at Growing Naturals Inc. (B2C): Plan and deploy the brand's annual CPA-driven digital sweepstakes campaign (PPC, paid social, content, email, influencers): 500% lift in KPIs; deployed marketing stack and operations (Infusionsoft MAP, Smartsheet, GSuite); train team on Agile marketing. - CMO/Principal at 11 Amps Agency (Digital Agency): Establish strategic repositioning to inbound agency from SEO; deploy scalable prospect to cash processes and marketing stack; train team members. - CMO at Smash Solutions (B2B - SMB SaaS Solution: CRM, SEO, Social Media): Establish and execute GTM plan including a new website on path to new funding; Negotiate and deploy key partner deal. Led marketing team (14 people)- CMO & CPO at Re:fluence (B2B - next generation SaaS Influencer scoring solution): Created the pitch deck and SaaS financial model, led 80+ VC funding presentations, refined product vision, roadmap and scrum activities (7 dev people), defined all GTM activities to product validation. Outcome: $1.4M merger exit.
  • Sdl Plc
    Director, Global Product Marketing | Saas Machine/Ai & Human Translation Platform
    Sdl Plc 2010 - 2014
    Maidenhead, Berkshire, Gb
    SDL ($400M UK publically traded company, 2K+ employees) - Leader in Language Translation & Global Content ManagementI was the Global Director of Product Marketing for SDL BeGlobal and SDL Language Cloud (Machine and Human Translation Platforms), leading early market validation (beta), roadmap prioritization criteria, and defining effective go-to-market strategies.Highlights:—Scaled a global Product Marketing team to a 9-person team managing a portfolio of 8 market leading products in a division of 400 employees with $70M revenue.—Built and launched Self-Serve Cloud/SaaS Solution and defined Digital Marketing lead generation plans (PPC, Paid FB ads, retargeting)—Helped develop and launch SDL Language Cloud, the industry’s first Self-Serve Cloud/SaaS machine + human translation platform and Developer API (like Google Translate). —Led Global Enterprise Beta Program to launch SDL BeGlobal Trainer – the world’s first self-serve enterprise automated translation training solution accessible via SDL BeGlobal SaaS platform.—Led 30+ product releases: launched four “new” products and 30+ product releases to the commercial market (Fortune 5000), government and consumer markets (SaaS and on-Premise) adopted by 79 of the world’s 100 largest brands including Trip Advisor, Dell, Intel, HP, Adobe, Symantec and more.
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  • Language Weaver
    Director, Global Product Marketing | Saas Machine Translation Platform - Enterprise & Gvt Markets
    Language Weaver 2008 - 2010
    Los Angeles, California, Us
    LANGUAGE WEAVER - Leader in Machine Translation ($14M rev.), ( $44M exit – acquired by SDL) Led go-to-market product marketing strategies for “BeGlobal,” the first ever real-time Cloud/SaaS machine translation platform, from inception to global launch. Highlights:—Successful global launch of the first real-time SaaS machine translation platform in October 2010, “BeGlobal” which became the recognized leader in machine translation solutions in the enterprise commercial market and is now used by leading global brands such as Intel, Trip Advisor, HP, Dell, and Apple. —Competed effectively against Google Translate, Bing Translator and other MT enterprise solutions in the enterprise market. —Language Weaver is acquired in 2010 by SDL for $43M by SDL on strength of clear articulation by market segmentation and sizing.
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  • Adconion Media Group- Ad Network (Top 7 Ad Network)
    Senior Manager, Product Management | Internal And External Reporting Solutions
    Adconion Media Group- Ad Network (Top 7 Ad Network) 2008 - 2008
    Led defining product vision, roadmap, and Agile development best practice processes to migrate from third-party reporting solutions in Q4 of 2008 to a revamped proprietary reporting solution by Q1 of 2009. Defined clear roadmap for external reporting systems, including end-of-life strategies for current systems and migration plan for all internal users, which, when combined with launching an ad-serving solution, resulted in the increase of Adconion’s valuation. This led to its $235M acquisition by Amobee in 2014.
  • Yahoo!
    Senior Manager, Product Marketing | Search And Display Advertising
    Yahoo! 2005 - 2008
    Sunnyvale, Ca, Us
    Online/Small Business Channel Product Marketing Lead: Responsible for defining the market requirements for this advertiser segment mostly comprised of Small /Medium businesses and agencies that sign up through a self-serve model.—Founding member of the first Yahoo Search Product Marketing team (4 people), led the development of a U.S. advertiser segmentation project, which guided product roadmap development, marketing and sales planning.Project “Panama” (2005-2007), a revamping of Yahoo’s Paid Search platform and advertiser experience ($250M investment). —As marketing team lead, played many roles from requirements-definition stage to go-to-market. —Resulted in the successful launch of New Sponsored Search in the U.S. and all global markets.
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  • Overture/Yahoo! (A Yahoo! Company)
    Marketing And Communications Manager | Yahoo Search Marketing - Paid Search Business
    Overture/Yahoo! (A Yahoo! Company) 2004 - 2004
    Sunnyvale, Ca, Us
    Acting GM responsible for the CANADA - Yahoo Search Marketing/Overture paid search business. Managed a cross-functional team in California. - Developed the annual digital marketing plan including acquisition, retention and business development. - Launched Yahoo’s Sponsored Search in Canada.
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  • Intuit
    Senior Marketing Manager | Quicken - Consumer And Smb Markets
    Intuit 2003 - 2004
    Mountain View, California, Us
    Led Quicken’s biggest initiative in 10 years to move from an established upgrade software business model to a new Cloud subscription business model in 2004 to reverse YOY sales decline and flat profit, thus delivering a new growth engine.
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  • Stakeware - Startup (Triple Bottom Line Sustainabilty Reporting)
    Vp Marketing
    Stakeware - Startup (Triple Bottom Line Sustainabilty Reporting) 2003 - 2004
    Sustainability reportingStartup: heading all marketing and product management functions: Product Marketing, Roadmap, Use Cases, VC presentation and BD. Key presention: Hummer Winblad, The Gap, etc.
  • Danone
    Brand Manager | Evian, Volvic And Ferrarelle Water Brands
    Danone 2001 - 2003
    Paris, Fr
    Overhauled the Evian On-Premise business in decline in 2001 by repositioning the brand for the trade and developing a 5-year strategic plan (sales/marketing/distribution) to double the business by 2004. EVIAN (#1 Premium water brand), FERRARELLE (#1 Global sparkling water) and VOLVIC (# 3 Global Still water)
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  • Procter & Gamble
    Associate Brand Manager | Metamucil And Olay Brands
    Procter & Gamble 1997 - 2001
    Cincinnati, Ohio, Us
    Oversaw all marketing on Oil of Olay’s Bar and Body Wash $25M business in Canada; launched Total Effects Moisturizer with a $5M marketing plan. Oversaw all $2M marketing activities for Metamucil, an $8M brand.
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  • Palm Publicite (Advertising Agency)
    Group Account Director | Budweiser, Michelin And Bf Goodrich Brands
    Palm Publicite (Advertising Agency) 1995 - 1996

Claude Walton Skills

Product Management Product Marketing Ppc E Commerce Advertising Web Analytics Saas Lead Generation Marketing Display Advertising Enterprise Software Cloud Computing Segmentation Start Ups Go To Market Strategy Online Advertising Ad Networks Strategic Partnerships Management Sem Salesforce.com Crm Digital Marketing Strategy Pay Per Click Marketing Planning Strategic Planning Leadership Change Management Social Media Marketing Lean Startup Framework Project Planning Product Launch Inbound Marketing Demand Generation Growth Hacking Content Marketing Marketing Operations Brand Management

Claude Walton Education Details

  • Hec Montréal
    Hec Montréal
    Marketing And Strategic Management
  • Mcgill University
    Mcgill University
    International Business

Frequently Asked Questions about Claude Walton

What company does Claude Walton work for?

Claude Walton works for Claude Walton Consulting

What is Claude Walton's role at the current company?

Claude Walton's current role is Principal - Growth Strategy | Fractional CMO.

What is Claude Walton's email address?

Claude Walton's email address is cl****@****hoo.com

What is Claude Walton's direct phone number?

Claude Walton's direct phone number is +132337*****

What schools did Claude Walton attend?

Claude Walton attended Hec Montréal, Mcgill University.

What are some of Claude Walton's interests?

Claude Walton has interest in Career, Exercise, Electronics, Home Improvement, Reading, Automobiles.

What skills is Claude Walton known for?

Claude Walton has skills like Product Management, Product Marketing, Ppc, E Commerce, Advertising, Web Analytics, Saas, Lead Generation, Marketing, Display Advertising, Enterprise Software, Cloud Computing.

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